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Browsing: MediaWorks

News
Digital reassurance: MediaWorks enables 100 percent viewable banner ads and unblockable video — UPDATED
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Online ad viewability has long been an issue for publishers, with it being difficult to determine exactly how many people are actually viewing the ads served on a web page. And with interactive advertising spend hitting the $800 million mark this year, it seems more important than ever that advertisers know they’re getting the eyeballs they’re paying for. So, in response to the issue, MediaWorks has taken action, announcing today it’s guaranteeing all of its banner ads will be 100 percent viewable from 1 April, using Google’s DoubleClick product. We chat to MediaWorks head of digital sales and ad strategy John-Paul Randall about the change in functionality as well as the publisher’s other new function, which allows unblockable video ads to run across all platforms.

Partner articles
Linking arms: why Fairfax, MediaWorks, NZME and TVNZ formed KPEX
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When the Australian media companies attempted to come together to form a similar alliance across the ditch, the effort failed because various players were simply unwilling to collaborate. But the local players did not allow the same to happen. Setting aside their partisan differences and prioritising the importance of creating a strong local programmatic network, Fairfax Media, MediaWorks, NZME and TVNZ successfully came together to form KPEX.
Here’s why the execs determined the move was worthwhile.

News
FreeviewPlus shows streaming doesn’t have to be a chore
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Tiny mobile screens. Precarious cables traversing a room. Shared headphones and a laptop in bed. All familiar scenes to anyone who has delved into online streaming. And while any of these examples are acceptable in certain circumstances, a new campaign from Freeview NZ shows there are some advantages to the bigger television screen, particularly when watching a show with someone else.

News
Protestors, F-bombs and vox pops: TPPA coverage shows the ups and downs of live streaming
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On 4 February, thousands of TPPA (Trans Pacific Partnership Agreement) protestors filed onto Auckland’s city streets carrying signs, chanting and blocking off access to motorway access points to mark their objection to the agreement as our government was putting pen to paper. And among all the chaos were the nation’s media outlets, all competing to get the best coverage of the event and live-streaming it directly to thousands of online viewers. Here’s a rundown of how the media used live-streaming to create a more immersive experience for viewers, and a look at what the dangers are of live-streaming events like these.

News
The cog at the centre of it all: a look at the Newshub app
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Sometimes I wonder why we download mobile news apps and allow oft depressing and sensationalist headlines to be zapped to our phones to give us bursts of misery and existentialist angst throughout the day. But we’re suckers for it, we want to know what’s going on when it’s going on, and the major news outlets know this (they also know our phones are practically glued to our hands or pocket insides). Which is why MediaWorks has wasted no time in launching a dedicated Newshub app with all the bells and whistles, which, 18 hours after it launched became the most popular app downloaded from the App Store.

News
MediaWorks finalises its executive team for 2016, appoints chief commercial officer, head of revenue and head of integration
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MediaWorks has announced via a release the appointment of Mark David as chief commercial officer (centre), a position that will see him oversee the commercial remit of the group. This appointment follows on from last year’s unexpected departure of head of revenue Liz Fraser to Air New Zealand, which left an empty seat around the executive table at the media company. In addition to announcing the appointment of David, Weldon also comfirmed that Paul Hancox (previously commercial director – pictured right) has shifted into the vacant group head of revenue role and that Alana O’Neill (with MediaWorks since 2013 – pictured left) has taken a new role as head of the newly merged integration and branded content areas.

News
David Farrier leaves MediaWorks
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Another current affairs personality has departed from MediaWorks, with David Farrier confirming via Twitter today that he will be leaving Newsworthy. In contrast to last year’s high profile departure of John Campbell and axing of 3D, the departure of Farrier was not an executive decision but rather a case of him deciding to leave the network of his own volition to focus on other projects.

News
MediaWorks returns from holiday with a new logo
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It’s no secret that MediaWorks had a tough year in 2015, with major changes in its current affairs lineup provoking ire among both industry commentators and viewers and declining ratings for some of its big reality TV shows making things tough commercially. But it’s hoping a new year signals new beginnings, and the media company is kicking off 2016 with a new logo.

News
Eyes on the slide: Nielsen data shows big annual audience dips for TV2 and TV3, but TV One keeps on truckin’
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In New Zealand, as around the world, the amount of time spent watching linear TV is on the wane. So how have the five major free-to-air channels performed this year? And, with ondemand services continuing to grow (and with Fox following in the footsteps of cable networks HBO and FX and moving away from overnight ratings as industry currency in the US) is the current ratings system an accurate reflection of performance?

News
Shower thoughts, Scout, The Spinoff and why big media struggles to launch new online media brands—UPDATED
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While showers can be vicious killers, water on the neck can also create moments of clarity, so it’s generally worth the risk. And last night as I sat in the corner of the shower weeping, scrubbing myself down after another day spent working in trade media, I started thinking about Rachel Glucina—and, more generally, the folly of big media trying to get down with the internet kids.

Features
Future Tense (part 2): MediaWorks’ Mark Weldon on bilateral markets, the unnecessary complexity of ratecards and the importance of ‘co-opetition’
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MediaWorks’ announced its unified news brand Newshub last Friday and, in the eyes of chief executive Mark Weldon, the multi-million dollar, nine month project to give its radio, TV and digital news assets more coherence is a big step on the journey to create “New Zealand’s leading integrated multi-media company”. He talks to Ben Fahy about how he intends to do that, why it needs to move past selling airtime and why collaboration is the answer.

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