
MediaWorks has been on a bit of a hiring mission, adding several new staff to its agency and national direct teams as well as promoting other staff.
MediaWorks has been on a bit of a hiring mission, adding several new staff to its agency and national direct teams as well as promoting other staff.
MediaWorks followed up the announcement of the new season of The Block NZ with a campaign launch on Sunday night, drawing attention to the ‘battle of sexes’ premise underpinning this edition of the show.
The MediaWorks board has announced the resignation of Mark Weldon from his position as chief executive.
As a rule, humans don’t like change. And outcry following the recent departure of Hilary Barry from MediaWorks once again reiterated this point. However, if there’s one thing we can learn from the Batman franchise, it’s that mourning periods eventually come to an end.
A MediaWorks employee who faces fraud charges amounting to $458,094 will retain name suppression until the case appears before the court on 22 June.
The odds were not in their favour when they took over as new face of current affairs on TV3 in June last year. But week in, week out Duncan Garner and Heather du Plessis-Allan have slogged it out in the competitive 7pm timeslot, and they’re closing in on the competition across at TVNZ.
Today MediaWorks launched a new and improved version of its 3Now app for mobile and tablet including a new look and feel and upgraded functionality. We chat to MediaWorks chief information and product officer Tom Cotter about what users and advertisers alike can expect from the revamp.
Industry happenings at the Marketing Association, MediaWorks, DNA, Pocketmath and FCB.
The finalists for this year’s New Zealand Radio Awards have been announced ahead of the ceremony in May, and MediaWorks and NZME are gearing up to once again battle it out for the most gongs.
Online ad viewability has long been an issue for publishers, with it being difficult to determine exactly how many people are actually viewing the ads served on a web page. And with interactive advertising spend hitting the $800 million mark this year, it seems more important than ever that advertisers know they’re getting the eyeballs they’re paying for. So, in response to the issue, MediaWorks has taken action, announcing today it’s guaranteeing all of its banner ads will be 100 percent viewable from 1 April, using Google’s DoubleClick product. We chat to MediaWorks head of digital sales and ad strategy John-Paul Randall about the change in functionality as well as the publisher’s other new function, which allows unblockable video ads to run across all platforms.
MediaWorks has teamed up with Adshel to make sure the Newshub brand can be seen anywhere and everywhere, keeping commuters updated with the latest news headlines from Adshel’s digital network.
When the Australian media companies attempted to come together to form a similar alliance across the ditch, the effort failed because various players were simply unwilling to collaborate. But the local players did not allow the same to happen. Setting aside their partisan differences and prioritising the importance of creating a strong local programmatic network, Fairfax Media, MediaWorks, NZME and TVNZ successfully came together to form KPEX.
Here’s why the execs determined the move was worthwhile.
Tiny mobile screens. Precarious cables traversing a room. Shared headphones and a laptop in bed. All familiar scenes to anyone who has delved into online streaming. And while any of these examples are acceptable in certain circumstances, a new campaign from Freeview NZ shows there are some advantages to the bigger television screen, particularly when watching a show with someone else.
In a staff email sent out this afternoon MediaWorks confirmed that veteran Mark Jennings is moving on from the organisation after 25 years leading 3News.
MediaWorks began the roll out of its campaign for the highly anticipated second season of The Bachelor NZ (set to screen on TV3 next month) on Valentine’s Day, opting for a change in direction this time, moving from lusty abs on horseback to a mysterious Casanova.
Hallenstein Brothers, NZ Rugby, ANZ and MediaWorks step up to the podium this week.
MediaWorks head of brand and marketing Katie Mills has ended her long tenure at the media company, taking up the position of general manager of marketing and communications at infrastructure consultancy Opus International Consultants.
In the build up to Jono and Ben’s return to television this Friday, MediaWorks has released a new campaign, which puts the dynamic duo in a bunch of different cinematic settings to reflect the show’s themes. The campaign is in conjunction with another for fellow Friday night favourite, 7 Days.
On 4 February, thousands of TPPA (Trans Pacific Partnership Agreement) protestors filed onto Auckland’s city streets carrying signs, chanting and blocking off access to motorway access points to mark their objection to the agreement as our government was putting pen to paper. And among all the chaos were the nation’s media outlets, all competing to get the best coverage of the event and live-streaming it directly to thousands of online viewers. Here’s a rundown of how the media used live-streaming to create a more immersive experience for viewers, and a look at what the dangers are of live-streaming events like these.
Sometimes I wonder why we download mobile news apps and allow oft depressing and sensationalist headlines to be zapped to our phones to give us bursts of misery and existentialist angst throughout the day. But we’re suckers for it, we want to know what’s going on when it’s going on, and the major news outlets know this (they also know our phones are practically glued to our hands or pocket insides). Which is why MediaWorks has wasted no time in launching a dedicated Newshub app with all the bells and whistles, which, 18 hours after it launched became the most popular app downloaded from the App Store.
The Edge has had a facelift, with a bright new logo and brand refresh to better suit its modern position as a multi-platform brand. The move comes only a week after its parent company MediaWorks had its own revamp.
Since last year, MediaWorks has been on a mission to pull together the disparate departments of the business to offer a fully integrated service across the various available channels. And this will be continued with the launch of Newshub on 1 February.
MediaWorks has announced via a release the appointment of Mark David as chief commercial officer (centre), a position that will see him oversee the commercial remit of the group. This appointment follows on from last year’s unexpected departure of head of revenue Liz Fraser to Air New Zealand, which left an empty seat around the executive table at the media company. In addition to announcing the appointment of David, Weldon also comfirmed that Paul Hancox (previously commercial director – pictured right) has shifted into the vacant group head of revenue role and that Alana O’Neill (with MediaWorks since 2013 – pictured left) has taken a new role as head of the newly merged integration and branded content areas.
TV3 put on a bit of corporate cheek today, riling up TVNZ over Facebook over its ‘superior’ version of The Bachelor.
Another current affairs personality has departed from MediaWorks, with David Farrier confirming via Twitter today that he will be leaving Newsworthy. In contrast to last year’s high profile departure of John Campbell and axing of 3D, the departure of Farrier was not an executive decision but rather a case of him deciding to leave the network of his own volition to focus on other projects.
It’s no secret that MediaWorks had a tough year in 2015, with major changes in its current affairs lineup provoking ire among both industry commentators and viewers and declining ratings for some of its big reality TV shows making things tough commercially. But it’s hoping a new year signals new beginnings, and the media company is kicking off 2016 with a new logo.
In New Zealand, as around the world, the amount of time spent watching linear TV is on the wane. So how have the five major free-to-air channels performed this year? And, with ondemand services continuing to grow (and with Fox following in the footsteps of cable networks HBO and FX and moving away from overnight ratings as industry currency in the US) is the current ratings system an accurate reflection of performance?
While showers can be vicious killers, water on the neck can also create moments of clarity, so it’s generally worth the risk. And last night as I sat in the corner of the shower weeping, scrubbing myself down after another day spent working in trade media, I started thinking about Rachel Glucina—and, more generally, the folly of big media trying to get down with the internet kids.
MediaWorks’ announced its unified news brand Newshub last Friday and, in the eyes of chief executive Mark Weldon, the multi-million dollar, nine month project to give its radio, TV and digital news assets more coherence is a big step on the journey to create “New Zealand’s leading integrated multi-media company”. He talks to Ben Fahy about how he intends to do that, why it needs to move past selling airtime and why collaboration is the answer.
Industry happenings at Hourigan International, Spark, MediaWorks, Finch and Federation.