MediaWorks finalises its executive team for 2016, appoints chief commercial officer, head of revenue and head of integration

MediaWorks has announced via a release the appointment of Mark David as chief commercial officer (centre), a position that will see him oversee the commercial remit of the group.     

“The CCO role is a key part of our executive team reflecting a broad commercial remit and a focus on customer outcomes,” said MediaWorks chief executive Mark Weldon in the release. “Mark really ticked all the boxes with his TV, digital, data and content background both in New Zealand and overseas. Mark has a proven track record for creating rapid and profitable sales growth in a range of environments and we are truly excited about what he will bring to MediaWorks.”

This appointment follows on from last year’s unexpected departure of head of revenue Liz Fraser to Air New Zealand, which left an empty seat around the executive table at the media company.

In addition to announcing the appointment of David, Weldon also confirmed that Paul Hancox (previously commercial director – pictured right) has shifted into the vacant group head of revenue role and that Alana O’Neill (with MediaWorks since 2013 – pictured left) has taken a new role as head of the newly merged integration and branded content areas. 

Weldon said that Hancox would now be working under David to “drive sales outcomes for the organisation,” while O’Neill would be reporting to Glen Kyne who heads the new businesses area. 

“Both of these roles are incredibly important for the organisation, and we are confident they will thrive in these positions,” Weldon said.

While Hancox and O’Neill have been with MediaWorks for quite some time, David shouldn’t have too much difficulty coming to grips with the new role given that he arrives with some solid media experience. 

David’s television career started in 1989 at TVNZ working in a range of responsibilities including research, sponsorship sales, commercialisation of TVNZ’s sports properties, online advertising, management of national agency sales and management of MTV’s advertising sales and marketing, according to a release.

He moved to the UK in December 1998 and worked for MTV Europe before joining Chello Zone (thematic channel producer and distributor) as senior vice president of sales and marketing – managing a team responsible for distribution and advertising sales across 19 offices worldwide.

He then joined internet start-up Jump TV International in February 2006 as managing director. Jump TV was successfully floated (TSX & AIM) raising US $150 million and with a one-time market capitalisation of US $450 million, the release says.

Over the last eight years Mark has co-founded three start-up companies including: an IPTV sailing channel, Made Television (UK’s largest local television network with five city channels) and Juzou (technology designed for TV Operators to introduce new user experiences through the implementation of powerful metadata, merchandising and monetisation capability).

 “I feel that I can use everything I have learned throughout my career and bring it to bear in this role,” said David in the release.

All the new appointments are effective immediately, and the pressure will now be on to ensure MediaWorks bounces back after a tough 2015.

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