In an effort to subvert the preconceptions attached to working at the company, McDonald’s has a launched a new campaign via DDB that gives viewers a look at some of the success stories that have emerged from starting a career at one of the stores.
As one of the FIFA World Cup sponsors, McDonald’s has released several new menu items themed to specific countries participating in the global spectacle. In addition to this Australasian campaign, the fast-food chain has also launched a Kiwi-based competition that will give one lucky future star the opportunity to attend the World Cup in Brazil. But while such initiatives are getting kids to drop the Xbox controllers and head outside, some commenters still question whether fast-food chains should advertise in ways that appeal to children.
The McDonald’s Australia Facebook page recently reached the milestone of one million Facebook fans and, to celebrate this milestone, the fast food chain produced a quirky ’80s-video-game-inspired cartoon that succinctly relays the full range of common interactions that brands have with consumers via social media. It also seems that McDonald’s is continuing its trend of honesty by including various references that allude to complaints from fans. PLUS: see which other brands also celebrated reaching this milestone.
McDonald’s brand Georgie Pie has tracked up to more than 25,000 fans in a bit over a month since agency Fuse launched the Facebook page. The 25-44 year old demographic who ate all the pies back in the day are a key target, but pie newbies are also on Fuse’s radar.
In November last year, McDonald’s launched New Zealand’s version of the ‘Our food, Your Questions’ campaign that proved so successful in Canada. As the questions have poured in over the last few months, McDonald’s has proceeded to answer them and the resultant correspondence has been collated on a website specially dedicated to the campaign.
In order to dispel a few myths, McDonald’s New Zealand has recently embraced honesty—and followed in the footsteps of Canada—by inviting people to ask them some tough questions. And The Onion has obviously been inspired by that decision, as evidenced by a deeply philosophical fake ad it generously created for the brand that features “grainy, rapidly shifting images of raw ground beef, masticated hamburger, livestock, a fornicating couple and static”.
Apple is harnessing the value of poetry in a new ad that aims to promote the iPad Air. The 90-second spot couples an excerpt spoken by Robin Williams in the Dead Poets Society with video footage that showcases the splendour of human endeavour. PLUS: see which other brands have dabbled in verse to flog products.
Chins have been stroked, cases have been put, voices have ben raised and chocolate thins have been consumed. Which can mean only one thing: the winners have been chosen for the StopPress/MediaWorks TVC of the Year.
Georgie Pie is back. And the decision by McDonald’s shows how brands need to think about the past, writes Rachel Dawson.
McDonald’s announced today that it was discontinuing its lamb burgers in New Zealand after disappointing sales results. But as one range departs, the new chicken range has arrived, and DDB NZ has enlisted 20 people who really know their chicken to help sell it.
Changes afoot for ZenithOptimedia, Vivaki takes flight, local McDonald’s man receives top burger honour, Firebrand skims The Pond, The Press announces its new editor, George Mackenzie gets an international call-up, Waitemata smells the roses, the downlowconcept gets it Phil, The Sweet Shop nabs a New Yorker, Spikes Asia entries on the upward trajectory, We Can Create announces its line-up, and the end of an era for TVNZ.
During the Rugby World Cup, the off-field battles between sponsors—and, often, non-sponsors—made for fairly interesting viewing. And the same is certainly true with the Olympics. Thankfully, MediaCom has its finger on the pulse with its Twitter Tracker, which ranks sponsors by a unique Olympic Twitter Score that includes total volume of mentions, engagement and reach metrics and, importantly, positive or negative sentiment.