Browsing: McDonald’s

News
World Cup fever hits McDonald’s, but should fast-food chains sponsor sporting events?
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As one of the FIFA World Cup sponsors, McDonald’s has released several new menu items themed to specific countries participating in the global spectacle. In addition to this Australasian campaign, the fast-food chain has also launched a Kiwi-based competition that will give one lucky future star the opportunity to attend the World Cup in Brazil. But while such initiatives are getting kids to drop the Xbox controllers and head outside, some commenters still question whether fast-food chains should advertise in ways that appeal to children.

News
How brands celebrate reaching one million Facebook fans
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The McDonald’s Australia Facebook page recently reached the milestone of one million Facebook fans and, to celebrate this milestone, the fast food chain produced a quirky ’80s-video-game-inspired cartoon that succinctly relays the full range of common interactions that brands have with consumers via social media. It also seems that McDonald’s is continuing its trend of honesty by including various references that allude to complaints from fans. PLUS: see which other brands also celebrated reaching this milestone.

News
Georgie Pie, Fuse, hit Facebook sweet spot
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McDonald’s brand Georgie Pie has tracked up to more than 25,000 fans in a bit over a month since agency Fuse launched the Facebook page. The 25-44 year old demographic who ate all the pies back in the day are a key target, but pie newbies are also on Fuse’s radar.

News
McDonald’s answers your questions, brings in Martin Devlin to help
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In November last year, McDonald’s launched New Zealand’s version of the ‘Our food, Your Questions’ campaign that proved so successful in Canada. As the questions have poured in over the last few months, McDonald’s has proceeded to answer them and the resultant correspondence has been collated on a website specially dedicated to the campaign.

News
Meaty issues
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In order to dispel a few myths, McDonald’s New Zealand has recently embraced honesty—and followed in the footsteps of Canada—by inviting people to ask them some tough questions. And The Onion has obviously been inspired by that decision, as evidenced by a deeply philosophical fake ad it generously created for the brand that features “grainy, rapidly shifting images of raw ground beef, masticated hamburger, livestock, a fornicating couple and static”.

News
Apple gets poetic
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Apple is harnessing the value of poetry in a new ad that aims to promote the iPad Air. The 90-second spot couples an excerpt spoken by Robin Williams in the Dead Poets Society with video footage that showcases the splendour of human endeavour. PLUS: see which other brands have dabbled in verse to flog products.

News
TVCs of the Week: 21 May
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A trifecta for Flying Fish, and a quinella for the X Factor sponsors with Ford, McDonald’s and h2go catching our attention this week.

Movings/shakings
Movings/Shakings: 22 November
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Saatchi & Saatchi snaffles a digi-boffin, a word from our X Factor sponsors, the Media Design School kids are alright, Adshel brings in a chief organiser, DB stalwart steps down, Gopher adds one to the burrow and Murray Lindsay swaps stations.

Movings/shakings
Movings/Shakings: 13 September
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Changes afoot for ZenithOptimedia, Vivaki takes flight, local McDonald’s man receives top burger honour, Firebrand skims The Pond, The Press announces its new editor, George Mackenzie gets an international call-up, Waitemata smells the roses, the downlowconcept gets it Phil, The Sweet Shop nabs a New Yorker, Spikes Asia entries on the upward trajectory, We Can Create announces its line-up, and the end of an era for TVNZ.

News
Twitter tracker shows Coca-Cola leading Olympic sponsor race, McDonald’s languishing in last
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During the Rugby World Cup, the off-field battles between sponsors—and, often, non-sponsors—made for fairly interesting viewing. And the same is certainly true with the Olympics. Thankfully, MediaCom has its finger on the pulse with its Twitter Tracker, which ranks sponsors by a unique Olympic Twitter Score that includes total volume of mentions, engagement and reach metrics and, importantly, positive or negative sentiment.