Shop window PR always stirs up a bit of interest, as is the case in New York this week where Icebreaker has taken over a window at Paragon Sports in an effort to reduce the number of people from wearing plastic clothes made from petroleum. Tell your friends in NY …
Those entrepreneurial chaps from Made from New Zealand have now made an office space available in London for NZ exporters. It’s an excellent idea for Kiwi companies wanting to make headway into the UK and European markets and need an office HQ on a short-term basis. The Putney Bridge …
You there clever person, horror movie fan, bored agency creative, media student – has Ant Timpson got a deal for you. The passionate figurehead of all things film has conjured up a quirky competition to promote the film [REC] 2, the sequel to last year’s acclaimed horror hit [REC].
If …
Got your tickets for the TVNZ/NZ Marketing Awards yet? Seats for the grand affair on October 30 are now extremely limited with only a handful left. Go to the Marketing Association website to register.
The esteemed finalists are:
Tangible Media is building a nice little stable of consumer titles covering a gamut of niche interests – Dish, Real Groove, NZ Rugby World, Habitat – and now the company has a new brand manager for Driver magazine, Chris Merlini (sounds like a posh car brand). So expect to see a higher …
Our eco-squeaky friends at Good magazine are producing a handy little book of healthy and ethical products for YOU – the conscious consumer. The A5, 120+ page Good Shopping Handbook will come free with the Dec/Jan issue of the mag and will be on sale throughout 2010 in supermarkets and …
Illustration by Cathy Wilcox from businessday.com.au
Kraft Foods has admitted to making a massive mistake when naming its new Vegemite product iSnack2.0. Our previous post reports Kraft defending the name, saying it “was chosen based on its personal call to action, relevance to snacking and clear identification …
Last week, a US federal appeals court heard the case of i4i vs. Microsoft following the August 11 Texas court ruling that ordered Microsoft to pay US$290m to i4i for infringement of i4i’s patent of an XML tag editor.
A simple version of the backstory can be read …
With nearly 50,000 names submitted, including the inventive Wow Chow, Ruddymite and 2ritemite, Kraft Australia has named its new Vegemite spread, wait for it … iSnack2.0. WTF? The winning name came from 27-year-old Dean Robbins, a web designer (no kidding).
Responding to a demand for a spread that did …
It’s a weighty brand match made in marketing heaven – Nielsen and Facebook are joining forces in a “multi-year strategic alliance to help marketers better use the Internet to develop and market new products”.
Facebook has the ability to reach a ginomous global consumer network and Nielsen has the market …
Are you a marketer that can’t be bothered with the un-fun fiddly bits of a large-scale direct mail campaign? New Zealand Post Targeted Communications to the rescue with the launch of DM One.
DM One is an all-in-one solution for print, data, mailhouse and lodgement services that lets advertisers …
In the wake of New Zild winning favourite long-haul destination in UK Conde Nast Traveller recently, Tourism New Zealand is picking up ball and running with the momentum of the NZ profile.
Next month it launches a campaign specially marketed towards UK backpackers and young travellers through the STA UK …
Psychological research never looked so cute. Our friends at Idealog alerted us to this re-enactment of the infamous marshmallow test that was first done in the late 1960s.
To test self-discipline and delay gratification, four-year-olds were put in room alone with one marshmallow. They were told they could …
This little marketing teaser looks promising for Air NZ Fashion Week, which starts Monday 21 September.
ecostore has won the Large Business Trailblazer award and named the Sustainable Business of the Year for the northern region in the Sustainable Business Network Awards held this week.
This follows the results of the Creo/Perceptive Corporate Trust Survey in July, in which ecostore was viewed as the top …
Home ventilation company HRV is the new sponsor of New Zealand’s Twenty20 cricket tournament. The three-year deal also heralds a new name for the competition – the HRV Cup.
Next year’s HRV Cup matches take place from January 2 to 31. With money, high profile and increased media coverage …
Are you one of those sad sacks that has a Facebook profile but no friends to talk to? Now Aussie advertising and promotions company uSocial.net is selling friends for Facebook users.
Building a fan base has never been easier – you can buy packages of up to 5,000 or …
Entries are now open for the NZ Marketing Association’s RSVP and Nexus Awards.
The RSVP Awards recognise excellence and innovation in marketing campaigns that stimulate conversation, ask for a response or prompt some deeper brand involvement that leads to a sale or other measurable change in behaviour.
Nexus Awards …
Want to reach 600,000+ business readers in India? Adage Business & Media Services is giving you the chance to be a part of a supplement called ‘KiwiLand’ to be distributed with the Economic Times, India’s largest-selling English business daily with editions in Mumbai, Delhi and Bangalore.
The 24-page booklet …
Are NZ advertisers really receiving the best service from their agencies?New Zealand advertisers are poorly represented in what is, in most cases, the most cost effective channel to market that there is. Overseas, online marketing has rightfully established itself as the fastest growing marketing channel and mandatory in marketing …
The final finalists have been announced for the TVNZ/NZ Marketing Awards. A record number of entries this year so competition is fierce. Behold these masterful marketers.
NZ Post Marketer of the Year: Aisha Daji Punga – Marketing Director, Frucor Beverages Group Brendan Downey Parish – Sales & Marketing General Manager, Cerebos Gregg …
Latest in a series of international accolades for Immigration New Zealand’s MAGNET programme is word they’ve won an ECHO Leader award to be announced at the US Direct Marketing Association’s annual conference in San Diego in October. Agency Rapport Advertising and Marketing is particularly pleased as this …
Fresh from its success in dragging Aussies across the ditch to ski, soak and spend, Tourism New Zealand has just launched a new 100% Pure campaign in China.
The brand got a first outing there in 2008, with “astonishing results”, according to TNZ.
The new campaign commenced on September 7 …
The English and the Aussies just love Godzone. Doomsayers may wax on about the recession, but tourism in NZ has been given a boost thanks to two recent findings.
UK glossy Conde Nast Traveller ranked NZ as the second best destination in the world, after Italy. Turkey was third and …
How do you launch a mobile phone to hip, affluent early adopters and show some corporate social responsibility as well? If you’re Samsung, you team up with iconic fashion label Zambesi, get a bunch of celebs to take photos on said phone, auction off the pics and donate the …
So you’ve made a machine that turns earwax into gold, created an odourless blue cheese or perhaps designed a sudoku toilet roll (too late, that’s already been done) – whatever your Big Idea is, pitch it to The Icehouse and you could win $15,000 worth of prizes, including …
After its inception in the US 13 years ago, iProspect launches in New Zealand. The company claims to be the ‘Original® Search Engine Marketing Firm’ that pioneered the practice of search engine optimisation and analysing online click-through data to increase ROI.
iProspect NZ is the company’s 21st global office …
The Communications Agencies Association of NZ (CAANZ) has partnered with Vodafone to champion mobile marketing and “celebrate creativity and effectiveness in the mobile channel,” says Vodafone mobile marketing manager, Simon Neal. “It is a young and evolving channel, and presents a tremendous and very unique opportunity for brands to engage …
Following Adshel’s raining bus shelter to promote KidsCan Trust over telethon weekend, the company has put art on the streets of Christchurch. The Bus.Stop. project features colourful works by Korean artist Sukjoon Jang in several bus shelters. Jang’s work likes light and Adshel’s advertising light boxes …
Art by Flox Art by ComponentTiger Beer is putting the mobile into marketing to stand out on the streets of Auckland. The backs of ten inner-city buses have been emblazoned with spray-painted stencils by five talented and impossibly cool artists from Cut Collective.
The arty approach is in line …