Browsing: marketing

Awards/events
Why the Women in Marketing event promises to be a day of inspiration, leadership and networking
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Women in marketing in New Zealand are curious, creative change-makers. To celebrate their impact on the industry and dive deep into some lively discussions about what it’s like to be a woman in the industry, the Marketing Association is hosting its Women In Marketing event next Tuesday, which is the first of its kind. Speakers on the line up include Anna Dean and Angela Meyer, co-founders of Double Denim, Cassie Roma, head of content marketing at The Warehouse Group, Caitlin Attenburrow, brand manager at Whittaker’s, Julia Jack, chief marketing officer at Mercury and Idealog’s Elly Strang, who will be moderating a panel with some of the previously mentioned women. Read on for more details on where to find tickets.

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Thinking P2P: Kiwi Catherine Brands shares insights from Microsoft and Amazon
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Kiwi Catherine Brands is the Microsoft global industry marketing director of retail and consumer goods, and was also one of the founding team members to launch Amazon Go – the world’s first grocery store without a checkout. This week, she spoke at the CX Conference 2019 about ‘P2P’ marketing and how companies, big and small, can ensure they’re placing people first.

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A marathon, not a sprint: ENZ’s Euan Howden on its award-winning digital transformation
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Education New Zealand (ENZ) has kicked off 2019 with plenty to celebrate, after great success at the NZDM Awards was followed by Euan Howden, director of marketing platforms and campaigns, being named the Fearless Marketer at the 2019 Marketo Revvie Award at the Adobe Summit last week. Following the win, we talk to Howden about how ENZ is future-proofing itself with a digital transformation.

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For the sake of namesakes: Self-titling your business
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Self-titling your business often seems like the simplest way to intertwine your products with your own identity. But is it still this simple after your business grows and takes on its own meaning? Courtney Devereux finds out what having to uphold the reputation of a brand 24/7 really means.

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An education in direct marketing: Education New Zealand showered in gold at NZDM Awards
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Last night the Great Room at Cordis in Auckland was transformed into a magician’s theatre as the curtain was pulled back on who was the best of the best in direct marketing at the 2018 NZDM Awards. And while the drinks flowed and the tricks amazed, no one could compete with Education New Zealand’s sleight of hand, with the crown entity taking home the bulk of the awards.

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How Westpac is playing a people game enabled by tech
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In the current climate of automation, optimisation and personalisation, transformation is inevitable for organisations around the world. However, there isn’t a one-size- ts-all path. At last year’s Adobe Symposium in Sydney, Erin McKenzie sat down with Westpac senior manager of digital sales and strategy Tessa O’Rorke to hear her thoughts on how the bank is moving into the future with data and building trust alongside capability.

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Tonkin + Taylor’s Briana Millar talks carving out her niche in the industry
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Tonkin + Taylor customer experience advisor Briana Millar continuously upskills to put as much as she can into her work. After starting in an administrative role, she’s worked her way up and has already proved herself be a real asset to the industry and was one of this year’s TVNZ-NZ Marketing ‘Rookie Marketer of the Year’ finalists. We chat with her about the journey so far.

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Whittaker’s’ Hannah Gray on working her way up in marketing
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Whittaker’s brand manager Hannah Gray knows the value of working her way up in the workplace. She started at the company in 2014 as the receptionist and four years on was one of this year’s TVNZ-NZ Marketing ‘Rookie Marketer of the Year’ finalists. We chat with her about finding her feet in the industry.

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The Warehouse Group’s Michelle Anderson on the changing times
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The Warehouse Group’s chief digital officer Michelle Anderson is an experienced marketer with years of experience on the group’s different brands. As one of this year’s TVNZ-NZ Marketing Awards ‘Marketer of the Year’ finalists, we spoke with her about how The Warehouse Group’s approach to marketing has changed and the lessons learned along the way.

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All Blacks Tours’ Tom Belson on hitting the ground running
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All Blacks Tours marketing executive Tom Belson has only got a couple of years in marketing under his belt, but he’s already established himself as one of the industry’s rising stars. One of the TVNZ-NZ Marketing ‘Rookie Marketer of the Year’ finalists, we chat with him about what drew him to marketing and how he wants to shape his career.

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Wal Dumper on leading Subaru New Zealand
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Subaru New Zealand managing director Wal Dumper was one of this year’s TVNZ-NZ Marketing Awards’ finalists for the ‘Marketer of the Year’. We had a chat with him about how the brand has changed since he joined the company in 1996, why he got into marketing and how he runs his team.

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Showpo gives insight into its social marketing success story
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Online clothing retailer Showpo boasts an impressive social media reach, using different platforms to promote its brand to its audience of over two million. The Register spoke to chief marketing officer of Showpo, Mark Baartse, about the best way to market on social media and if he thinks influencers have longevity in a world ruled by ‘likes’.

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Thankyou. Water and changing the world with content marketing
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Speaking at a National Speakers Association of New Zealand-hosted summit recently – just weeks out from Thankyou. Water’s launch in New Zealand – founder Daniel Flynn spoke about how a short YouTube video, and the public response to that video, persuaded the 7-Eleven retail chain to execute one of the fastest product launches they’d ever done.

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Thankyou. Water and changing the world with content marketing
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Speaking at a National Speakers Association of New Zealand-hosted summit recently – just weeks out from Thankyou. Water’s launch in New Zealand – founder Daniel Flynn spoke about how a short YouTube video, and the public response to that video, persuaded the 7-Eleven retail chain to execute one of the fastest product launches they’d ever done.

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