Following the $49 million acquisition of iSite Media by QMS, the pair of companies have now completed their integration and will now trade under the name QMS NZ.
AUT students Tara Collins and Ruby Soole are set to make their debut in the marketing world after their idea won over Hansells and iSite Media.
Investment company Infratil Limited has sold its 100 percent stake in iSite Media to QMS for $49 million. StopPress chats to iSite chief executive Wayne Chapman about what this means for the business.
iSite Media has invested heavily in its own measurement and planning tools over the past few years, with its efforts to provide better targeting and planning tools for buses in 2013 earning it a host of awards and some new customers. And now it’s applying a similar model to billboards.
There’s plenty of action in the outdoor space at the moment, with yet more consolidation, a major new arrival and a continuing focus on developing digital out-of-home networks. And now iSite Media’s got a big new toy to play with, switching on its 8m wide x 16m high digital billboard in the Auckland CBD that has taken the crown as the nation’s largest.
Outdoor digital advertising has had a slow roll out in Auckland due to council regulations about visual impact and safety, and this means that Auckland doesn’t quite have the digital glow of New York’s cityscape just yet. However, outdoor digital advertising is gaining momentum in the Super City, and the Auckland Council is showing a willingness to engage with out-of-home media owners on the incorporation of new digital sites. While outdoor advertising company APN was the first to unleash a digital billboard in Auckland city, other companies were soon to follow. And one of the latest is iSite, which has just announced a new billboard collection called ‘Aura’ that will feature two high profile sites in the heart of Newmarket in June, according to iSite Media chief executive Wayne Chapman.
According to a new promotional video clip released by iSite Media via The Business, people in the New Zealand media industry, particularly those in the decision-making positions, are currently afflicted by an epidemic of agoraphobia, an irrational fear of open spaces that often precludes sufferers from going outside. The almost four-minute-long clip kicks off by depicting four high-ranking industry players—Dentsu Aegis chief executive Robert Harvey, OMD general manager Zac Stephenson, Mediacom general manager Nikki Stevens and PHD media director Lee-Ann Morris—each undergoing the struggles that come with the condition.
The challenge In a 2013 online survey carried out by iSite Media, 58 percent of responders pinpointed a lack of measurement as the biggest issue facing…
iSite Media’s head of freshness (yes, that is his official title) Rupert Fenton got botox the last time his company had something to celebrate. As the company launches Reach and Frequency, a targeting tool that allows marketers to further target bus advertising, we wonder how he’ll be celebrating this time around.
It seems that unconventionality extends beyond the title of iSite Media’s head of freshness Rupert Fenton. To celebrate the company’s update of its ‘Highly Targeted Outdoor’ offering, Fenton took the bizarre step of undergoing a Botox treatment in a quirky move that coincides with the announcement that the company has recently added the latest census data to its award-winning tool.
Last night’s 26th edition of the annual NZ Direct Marketing Awards at Auckland’s Langham Hotel was a lavish affair, which was hosted by comedian Ben Hurley and the Marketing Association’s chief executive Sue McCarty, who recently resigned from her position. In total 41 different awards were handed out over the course of the event, and by the end of the night the attendees from Colenso BBDO/Proximity and iSite Media must’ve had tired legs due to the number of times they were called to the stage.
iSite recently launched its new highly targeted outdoor media planning service. And in an effort to show it off to media agencies and marketing professionals, its new agency The Business took a very literal approach to the concept of shooting an ad.
An Achilles’ Heel of the outdoor industry is its perceived lack of measureability and targeting. But iSite Media has taken a big step to remedying that, with the launch of a suite of products that claim to deliver highly targeted outdoor media solutions and offer media agencies better campaign planning tools. Plus: Andrew Renholds gets his spy on.
iSite Media switches agencies, Ogilvy & Mather locks in a pair of creative directors, Andrew Sparrow goes it alone, Kraft New Zealand gets with the Mondelez International programme, Phil Clemas takes on Men’s Health Trust role and David Bell’s foray into writing.
iSite Media, New Zealand’s largest out of home advertising supplier, can now purchase all of OTW Advertising’s billboard sites after the Commerce Commission gave it the nod.
iSite Media, New Zealand’s largest out of home advertising supplier, has entered into an agreement to purchase all of OTW’s billboard sites. But the deal will only go ahead if the Commerce Commission believes it won’t substantially lessen competition in the market.
Queenstown is the jewel in New Zealand’s tourist crown and, following a successful bid for the exclusive advertising rights at the resort town’s airport, iSite Media is now the proud owner of a fairly hot piece of media property.