Browsing: iSite Media

News
Reach and Frequency gives bus advertising a lift
By

iSite Media’s head of freshness (yes, that is his official title) Rupert Fenton got botox the last time his company had something to celebrate. As the company launches Reach and Frequency, a targeting tool that allows marketers to further target bus advertising, we wonder how he’ll be celebrating this time around.

News
Colenso BBDO/Proximity and iSite Media do a lot of walking at the Direct Marketing Awards
By

Last night’s 26th edition of the annual NZ Direct Marketing Awards at Auckland’s Langham Hotel was a lavish affair, which was hosted by comedian Ben Hurley and the Marketing Association’s chief executive Sue McCarty, who recently resigned from her position. In total 41 different awards were handed out over the course of the event, and by the end of the night the attendees from Colenso BBDO/Proximity and iSite Media must’ve had tired legs due to the number of times they were called to the stage.

News
The Business goes ballistic for iSite Media campaign
By

iSite recently launched its new highly targeted outdoor media planning service. And in an effort to show it off to media agencies and marketing professionals, its new agency The Business took a very literal approach to the concept of shooting an ad.

Movings/shakings
Movings/Shakings: 5 July
By

iSite Media switches agencies, Ogilvy & Mather locks in a pair of creative directors, Andrew Sparrow goes it alone, Kraft New Zealand gets with the Mondelez International programme, Phil Clemas takes on Men’s Health Trust role and David Bell’s foray into writing.