More than 180,000 visitors have signed up for Seek’s Facebook contest, a twist on the dated genre of the inspirational poster. The Reinspiration Project asks entrants to make new versions for the social channel instead of the office wall.
Another year, and by now you probably think you have a pretty good understanding of social media. Perhaps so. Then you won’t mind if we put that to the test, will you? So strap yourself in as Michael Carney takes you on a journey through what you need to know as we plunge into 2014.
Some of us like to ask friends and family before we buy something, others spend hours browsing websites and catalogues before they hit the shops. Now furniture retailer Ikea has an alternative with an app that uses the Chinese signs of the Zodiac to make recommendations.
Dish magazine has a new website to satisfy readers’ appetites for news and tips in between its bi-monthly print editions. The responsive website will include more hospitality news and content previously only offered via its Facebook page.
As the spirit of Christmas giving takes hold, Kiwi corporates are highlighting the sponsorship efforts that give them a good name and worthy causes a helping hand. Telcos and banks are among those stumping up dollars and resources for charitable campaigns.
ASB is on another crusade for Facebook likes, this time with a competition to push up the value of a True Rewards dollar prize pool and give it away. It’s the reverse of the bank’s earlier Facebook app that pushed home loan rates down.
A new addition all but cements the new Fairfax executive team, Facebook hunts for a head of sales in New Zealand, Network’s Dennis Lynch passes the baton, Twenty plus one, Toni Knowles heads up VeNa, Stacey Perillo takes on Facilitate Digital role, PPR lauded for innovation, Hunter names a new general manager, 18 pyars get accrediatation, TV3 inspires a new generation of reporters and Metro Recruitment aims digital.
Hark, seekers of knowledge! Only a few tickets remain for next Tuesday’s event. So get yours and avoid a lifetime of bitter regret.
New Zealand is one of highest users per capita of Facebook, but many Kiwi brands have been slow to make the most of it. Catalyst90 CEO Tom Reidy has a few ideas about how you can get your Facebook page working harder for your brand.
Facebook’s recently told us about changes to its Statement of Rights and Responsibilities and Data Use Policy. We’re all familiar with websites periodically updating their terms and conditions, but what do these changes mean for the user and their intellectual property? The answer is, not much.
Never one to let its terms of use grow stale, Facebook has recently amended its Pages Terms, including the guidelines covering the running of promotions, contests and sweepstakes on the platform. This time though, the changes should be welcomed by advertisers and brand-owners, says Allan Yeoman.
In the spirit of past heretics, ranters and agitators, our resident angry outsider Claxton tells you what’s getting his goat about this industry.
Do you know a business or marketing department that could benefit from real-time reassurances of their supposed awesomeness? You might want to treat them to a ‘fliike’ Facebook like counter.
Maybelline New Zealand is turning the humble manicure into works of art, getting Kiwi ladies (and perhaps a few lads) to strut their 10 fingernail-sized canvases through a Facebook app.
The New Zealand chapter of global social media giant Facebook has doubled its revenue in 2012, although it still remains in the red on the back of increased employee benefits.
ASB Bank was the first in the country to offer social media banking through Facebook and now stands to become the first in the country (if not the world) to offer a home loan rate completely dependent on the number of Likes it receives on Facebook. Although the premise of the competition is simple, its actual mechanics are shrouded in mystery.
BNZ Bank is putting the call out for New Zealand’s best short story writers, with a Facebook app that turns prose into art.
Facebook has launched a new verification feature (in the form of a small blue checkmark icon) to set apart official brands and celebrity accounts from the faceless masses wanting to impersonate them.
The New Zealand Herald now has more than 100,000 likes on its Facebook page. The impressive feat makes NZ Herald the most popular news brand in New Zealand on the social network.
Only last year Samsung was mocking those waiting in line for the iPhone 5, but it seems the Korean tech giant has had a change of heart when it comes to queues with its Galaxy S 4 launch campaign in New Zealand (via Colenso BBDO).
No, Facebook isn’t releasing a phone. It is however working to further envelop its users into its ecosystem, with the upcoming launch of Facebook Home.
Facebook is a chronic tinkerer when it comes to design and its latest News Feed facelift last week shows the company wants more to offer its advertising partners.
How much would you pay to directly message the Prime Minister on Facebook? Ten dollars seems reasonable. Also, changes to Facebook news feed on the horizon.
Over the years, the worst case scenario approach has typically been favoured to drum home road safety messages in New Zealand. And a degree of complacency has now developed among some who simply block those messages out. But the new ‘Drive Social’ campaign by NZTA and Clemenger BBDO has moved away from targeting specific groups with blood and guts and into targeting all drivers with warm fuzzies.
I may be the only person to ever come out of the Sub-Continent to think cricket is boring, but even I’m more likely to head to a game if my mates tagged along. This is the idea at the heart of Fuse’s recent campaign for New Zealand Cricket.
The Marketing Association has announced the return of its Brainy Breakfast event series for 2013, and there’s a new sponsor on board, with Ubiquity taking over from past sponsor Jericho.
There’s been plenty of news about hacking in recent weeks, from local examples like Telecom and Yahoo’s email debacle, to the takeover of Burger King and Jeep’s Twitter accounts, to break-ins to Twitter, Apple and Facebook. It’s a fairly common occurrence these days, and while we might add in an exclamation mark instead of a 1 to our password and feel a bit more secure about our data, a fairly terrifying Wired article from late last year that looked into the world of online security shows that “no matter how complex, no matter how unique, your passwords can no longer protect you.”
Remember the unfortunate guy who unwittingly became a spokesman for a particular brand of lubricant on Facebook last year? Now telly presenter Rachel Smalley is battling Facebook herself in an effort to get a photo of her used in a weight loss advertisement taken off Facebook.
Context is king, and it’s often lost on Facebook. Click Suite’s Zef Fugaz explains why it’s so important to get to know your customers.
Watch out Facebook, Google+ is on your behind. Somebody’s using the untrendy service, because it’s now the number two social network in the world, says one study.