Browsing: awards

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Fair Go Ad Awards 2016: toned down Hyundai ad returns to claim glory, Clemenger BBDO’s NZ Post spot voted worst of the year
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In 2015, Shine and Hyundai earned the ignominy of winning New Zealand’s worst ad of the year, with a spot widely condemned for being too overbearing. But the brand and the agency have bounced back this year, claiming Fair Go’s Ad of the Year Award—and, quite remarkably, they’ve done it with virtually the same ad so widely abhorred last year. So how does an ad go from being the worst to the best in the course of year?

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Effies 2016: Colenso BBDO and DB Breweries’ chemistry steals the spotlight
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Over 500 advertising and marketing folks descended on the Langham last night for the final and, some might argue, most important event on the awards calendar. The Effies Awards are so highly coveted because the judging process places enormous emphasis on the business results achieved by creative ideas. Winning the big awards is notoriously difficult, and this was again reiterated this year with only seven gold gongs being handed over the course of proceedings. Here’s the lowdown on who won what.

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Ten great gold-winning campaigns at the Clio Awards
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Although the Clios have come to be inextricably linked to the hot mess that was the 1991 edition, the awards show continues to attract some of the best creative work from around the world—and this year was no different. Kiwi agencies were again among the winners, with Colenso BBDO picking up a gold for DB Brewtroleum and Y&R winning a pair of silvers for Burger King’s McWhopper. We look at some of the other campaigns these Kiwi efforts are sharing the limelight with.

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Magazine Media Awards 2016: NZ Geographic takes the top award, Shelley Ferguson barely leaves the stage and Bauer comes away the most award-studded
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Last night, well-dressed folk from the magazine industry made their way (in freezing cold wind) to the Auckland War Memorial Museum to attend the 2016 Magazine Media Awards, where celebrations took place over a gala dinner to honour the best storytelling and management across print, online and events, or as the Magazine Publishers Association would say, ‘beyond the page’.

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Colmar Brunton reigns supreme at the RAE Awards
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Research often hangs out in the background, behind the flash and sparkle of the creative campaigns. However, on 2 September, the shadowy figures of the research industry stepped into the limelight as they descended upon the Hilton for the 2016 Research Association Effectiveness Awards (RAE Awards).

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TVNZ-NZ Marketing Awards 2016: gallery of ridiculously good-looking people
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Last night, the denizens of marketing donned their finest robes and descended on the Langham for a night of heavy drinking, trophy collecting and not paying attention to MC Te Radar. And while the story didn’t necessarily end as a fairytale for everyone, the pictures indicate that all those in attendance had a blast. Here’s a gallery of some of the moments captured during the evening.

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TVNZ-NZ Marketing Awards 2016: Cinderella stories for Marley, Fisher & Paykel Healthcare, Eat My Lunch, Mercury Energy and more
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A record number of attendees, dressed in their finest, made their way to the The Langham in Auckland last night to celebrate the 2016 TVNZ-NZ Marketing Awards winners. Ben Fahy, publisher and editorial director of Tangible Media’s business network and Marketing Association chief executive Gill Stewart hosted the event, while comedian and television personality Te Radar stepped on stage again as MC.

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Individual finalists for TVNZ-NZ Marketing Awards announced
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Following on from last week’s announcement of the category and judges’ awards finalists, we move onto the individual finalists for this year’s edition of the event. The list of finalists are split into veterans and newbies, with the former in contention to win the Marketer of the Year Award and the latter in to win the Rookie Marketer of the Year.

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