The finalists of this year’s TVNZ-NZ Marketing Awards have been announced after a record number of entries were received. It won’t be long until champagne-filled glasses will once again be clinked together at the Langham, celebrating the best of marketing over the past year.
Hunt for the Wilderpeople broke box office records with an opening weekend take of over $1.2 million and it has gone on to win critical acclaim across the world. There’s no doubt that the film is a local cinematic pleasure, but sometimes this isn’t enough to secure commercial success. Marketing, or the lack thereof, can often play a major role in whether or not a film succeeds. Fortunately, there was quite a hefty campaign behind this one.
After a successful week at Cannes nabbing a Grand Prix and a Titanium Lion for ‘Brewtroleum’, Colenso BBDO has now won Creative Agency of the Year 2016 at this year’s Caples Awards, with Clemenger BBDO and Young & Shand also coming away with an award each.
As the final Lions were handed out over the weekend, New Zealand’s total haul of 60 over the course of the event saw the nation finish in sixth position. This result will taste particularly sweet, given that it puts New Zealand one place above our frenemies across the ditch, who only landed 58 Lions.
New Zealand’s currently the sixth ranked country at Cannes with the US in the lead. However, with Special Group making the ‘Music’ shortlist and three agencies on the ‘Entertainment’ list, New Zealand is gearing up for more wins.
Day four at Cannes saw New Zealand agencies picking up more metal, including a few golds. And Y&R’s McWhopper campaign, a standout performer throughout the festival, took home its second Grand Prix.
New Zealand has fared pretty well at Cannes’ third awards show of the week, particularly in the ‘Outdoor’ category, with Colenso BBDO taking out a Grand Prix for ‘Brewtroleum’ and Y&R picking up a gold. A number of silvers and bronzes were also dished out to local agencies in the category.
France is the place to be for creatives as Lions were served up over night at the International Festival of Creativity. This year saw a record-breaking number of entries and 70 countries making the shortlists. As the industry stars gathered on the red carpet, New Zealand had reason to celebrate. Local agencies took home Lions of all colours including a Grand Prix as Y&R’s ‘McWhopper’ continues to dominate the awards.
Colenso BBDO and FCB have each nabbed Lions so far and with shortlists announced, we see which other agencies might be set to take home their own.
The Cannes Lions festival has kicked off to a good start, with Fonterra Brands and Colenso BBDO picking up the country’s first gold Lion this year for their ‘Anchor X-Ray Casts’ campaign in the ‘Health and Wellness’ category.
DDB chief executive Justin Mowday on the horde of advertising awards shows out there and whether they’re losing their meaning.
Last Friday night at Carriageworks in Sydney, the 37th edition of the Awards Awards saw Y&R NZ walk away with nine gold pencils, as well as the Best in Show and Agency of Year gongs.
DDB and Special Group waved the Kiwi flag at this year’s edition of the APAC Facebook Awards, winning three virtual gongs between them.
The coveted Canon Media Awards, celebrating excellence among New Zealand’s media across a range of platforms took place on Friday where winners were announced from a whopping 1,603 entries. Here’s a look at who took away what.
Last week radio presenters and producers left the comfort of the studio, revealing themselves for the New Zealand Radio Awards, a celebration of all things radio and a competition between MediaWorks and NZME.
Last year, a Kiwi agency picked up the nation’s black pencil at D&AD. And it has been followed up this year with our first black and gold.
New Zealand public relations practitioners donned their suits and dresses this week for the Annual PRINZ Awards, with Mango, Fuse and McDonald’s New Zealand ranking supreme.
Last night at the Beacon Awards, FCB Media walked away with a total of nine golds and 11 silvers over the course of the night—a tally so big that host Mel Homer joked the agency could play dominoes across the stage with all its trophies. Here’s a rundown of the event.
Over the last quarter of a century, marketers have had their names etched into the honour roll of the TVNZ-NZ Marketing Awards. And the 2016 search has begun for 25 new names to be added to this prestigious list. NZ Marketing magazine/StopPress and the Marketing Association invite all marketers from all industries to submit entries into the 15 category awards, six judges choice and four career achievement awards as the call for entries opens for the 2016 TVNZ-NZ Marketing Awards.
The winners for this year’s Webby Awards included the creative efforts of Colenso BBDO, Saatchi & Saatchi and Y&R NZ.
New Zealand creatives shone at this year’s APAC Effies with Colenso BBDO/Proximity leading the awards charge, picking up some gold metal alongside Barnes, Catmur & Friends Dentsu and Y&R.
There will not shortage of pencils in New Zealand’s creative agencies next month, as they continue to dominate the international awards. This time seven agencies are adding 30 wins to the country’s hall of fame.
It’s undeniable that the public relations industry is having a growing influence on the media industry, despite it not being in the forefront. Last month the New Zealand Herald recognised Deborah Pead, from Pead PR, as possibly Auckland’s most influential women, yet “she wields this influence so nicely that it is almost unnoticeable”. For media folk, it’s time to pay attention to the PR industry and with that, the Public Relations Institute of New Zealand (PRINZ) has announced the finalists to its 42nd annual industry awards.
It’s nearly time for this year’s Beacon Awards and CAANZ has announced the finalists, with FCB Media once again leading the pack by a decent margin, followed by OMD NZ and Y&R Media.
Y&R NZ’s McWhopper of an idea took top spot at ANDY Awards while New Zealand agencies blitzed the fourth round of One Show finalists and gear up for the Webbys following the nominations.
The finalists for this year’s New Zealand Radio Awards have been announced ahead of the ceremony in May, and MediaWorks and NZME are gearing up to once again battle it out for the most gongs.
Skinny, and its customers, have plenty to celebrate this month with it taking out the Canstar Blue Most Satisfied Customers award and the Consumer NZ People’s choice award 2016.
Digital advertising entrepreneur and founder of Uprise Tim Pointer has been voted in Forbes magazine’s “30 Under 30” list of young innovators and leaders in media, marketing and advertising in Asia.
Every year, with the growing prominence of data, the skills used in direct marketing to target specific segments with personalised messaging becomes more important to marketers. For this reason, direct marketing is shifting from the fringes, where it existed as uncool but necessary, to play a key role in the industry. And as was indicated by the creativity on show at this year’s edition at the annual New Zealand Direct Marketing Awards, the industry is also doing a good job at improving its cool factor.
It’s that time of year again, the finalists of the Axis Awards have just been announced and Colenso BBDO/Proximity is well ahead with 85 entries, followed by FCB with 58, Y&R with 51 and last year’s biggest winner (which also took home Creative Agency of the Year), DDB with 33.