articles tagged 'AUT'

Time's running out to hear from one of America’s hottest new ad agencies, Made

  • Advertising
  • October 16, 2013
  • StopPress Team
Time's running out to hear from one of America’s hottest new ad agencies, Made

Made Movement is a new US agency that claims to have redefined the ad agency model, is run by ex-Crispin Porter + Bogusky brains Dave Schiff, John Kieselhorst, Scott Prindle and, more recently, Alex Bogusky and focuses solely on promoting American-made products. So can such a model exist in New Zealand? Are we seeing a similar consumer shift to locally made, craft focused and sustainably driven products? And how is this affecting where global brands are going? AUT is giving Kiwi marcomms folk a chance to hear Made's creative chief Dave Schiff answer those questions with a free live-streamed event on Friday 18 October.

Read more

That's a wrap on Tedx Auckland

  • Inspiration
  • August 6, 2013
  • Siobhan Keogh
That's a wrap on Tedx Auckland

If you managed to avoid Twitter over the weekend, you may not have realised that hyper-intellectual event Tedx was held in Auckland on Saturday.

Read more

AUT invests $5 million to construct waterfront theatre in Auckland

  • Theatre
  • June 14, 2013
  • StopPress Team
AUT invests $5 million to construct waterfront theatre in Auckland

The Waterfront Theatre Project, which is a partnership between the university and the Auckland Theatre Company (ATC), will see the construction of the new performance centre in the trendy Wynyard Quarter area – specifically amongst the Innovation Precinct to be built in the area.

Read more
topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

The attention economy: Paul White's take on the new era of outdoor advertising

  • Advertising
  • March 20, 2013
  • Hazel Phillips
The attention economy: Paul White's take on the new era of outdoor advertising

AUT's Paul White has been challenging assumptions around outdoor advertising.

Read more

Movings/Shakings: 29 November

  • movingsshakings
  • November 29, 2012
  • StopPress Team
Movings/Shakings: 29 November

Job losses and a high-profile departure at APN, Tim Wood heads to Rapp Tribal, Paul Hancox heads to TV, Jordan Dale snaps up bcg2 scholarship and Pead PR bolsters its tech team.

Read more
voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

AUT offers up some sacrificial lambs to adland's high priests

  • Advertising
  • November 5, 2012
  • StopPress Team
AUT offers up some sacrificial lambs to adland's high priests

It's that time of year again, when fresh faced young'uns with dreams of creative greatness prostrate themselves in front of adland's judgemental powerbrokers and show off the year's handiwork. So get thee to the end of year show for the AUT Ad Creativity course on Friday 9 November at the Film Construction building in Minnie St if you want to see it.

Read more

TVCs of the Week: 28 August

  • TVC
  • August 28, 2012
  • Ben Fahy
TVCs of the Week: 28 August

Another bumper edition of TVCs of the Week, with Tourism New Zealand, Unitec, AUT, Lotto, Telecom and Pak 'n' Save making it on to the (extended) dais.

Read more

Talkin' bout a revolution

  • Digital
  • August 2, 2012
  • StopPress Team
Talkin' bout a revolution

The digital age is changing the way we live and work. And whatever your industry or interest, you're part of the wave, like it or not. And digital media conference The Project, described as "a collision of thought on social media and digital communication", is your chance to figure out how to ride it.

Read more

Movings/Shakings: 13 April

  • movingsshakings
  • April 12, 2012
  • StopPress Team
Movings/Shakings: 13 April

Jessica Knox is added to the MediaWorks Radio arsenal, Jason Jones takes over photographers' agency Collective Force, Taxi Impact welcomes Felicity-Anne Flack as agency sales director, AUT students Devon Wood and Stacey Vergis take creative title, the PR Shop announces a new import, Ecoya finds some extra moolah and Getty shacks up with Lonely Planet. 

Read more

Better, stronger, faster: Consortium embarks on 'year of the Re'

  • Advertising
  • April 12, 2012
  • Ben Fahy
Better, stronger, faster: Consortium embarks on 'year of the Re'

Since it was formed in 2003 and was quickly noticed for its stellar work on 42 Below, Consortium has been an ad agency happy to fly under the radar and steer clear of the media. But after finding some renewed vigour for the ad business and deciding to refocus his energies on the agency he founded, Paul Shale has decided to pin his more strategic colours to the mast by announcing a few changes, including the addition of former director of home at Telecom and director of Yahoo!Xtra Ralph Brayham as a 50 percent shareholder and director. 

Read more

Movings/Shakings: 2 March

  • movingsshakings
  • March 1, 2012
  • StopPress Team
Movings/Shakings: 2 March

David Thomason and Lew Bentley take on Effie responsibilities, DDB Worldwide shifts its creative nerve centre to Shanghai, Mick Connolly joins Waitemata Films, Senate Communications nabs two senior bods, Miles Gandy kicks off his new biz with New Zealand Geographic, Datamine adds two to the flock and AUT trumpets another win for its students. 

Read more

The quest for bums on seats sees glut of academic advertising

  • Advertising
  • January 19, 2012
  • StopPress Team
The quest for bums on seats sees glut of academic advertising

With the huge—some might say completely OTT—number of courses available in New Zealand, education is a very competitive sector. And, as is usually the case over summer, a range of academic institutions are currently ramping up their marketing activity in an effort to get more students to sign up. The last phase of Unitec's year-long docu-ad series went live recently, AUT is pushing its interesting new campaign, and many smaller, more specialised schools are also advertising. But two new ads caught our attention this week: one featuring the inspiring 'and not but' message for the Open Polytechnic, which was created by Ogilvy Wellington and follows up from the very successful 'Open World' campaign, and the other a nice animated spot for the Manukau Institute of Technology, which was created by BCG2 and Cirkus. 

Read more

AUT's annual fountain of advertising youth

  • Advertising
  • October 31, 2011
  • StopPress Team
AUT's annual fountain of advertising youth

It's that time of year again, where the pros of today get to come and have a gander at some of the things the pros of tomorrow have been up to over the year. So if you want first dibs on some of the fresh talent or you just want to see how the yoof are being shaped and moulded, then head along to 1885 at Britomart on Tuesday November 8 for a look at AUT's Ad Creativity class of 2011. Industry folk are invited to attend from 5:30pm and friends and whanau will turn up at 7pm. 

Read more

&some Rookie Marketer of the Year: Max Woodhead

  • Marketing
  • September 18, 2011
  • Ben Fahy
&some Rookie Marketer of the Year: Max Woodhead

Photo by Paul Statham AUT became a university just ten years ago and while its compelling consumer-facing brand was doing the business, its 14 Research Institutes had grown organically until 2009 and had no overall marketing, brand or strategic direction—even though research success plays a big role in establishing a good reputation. Enter 30-year-old Max Woodhead, who worked in marketing for sport and recreation and applied sciences and whose job it was to help build a research brand from scratch, unify the view of these disparate research strands, get the notoriously headstrong academics and institute directors to believe in the project and eventually build AUT's overall brand, attract better post graduate academics, foster better research outputs and bring in more funding.

Read more

The powerful few: Kiwi media becoming plaything of global shareholders, say researchers

  • Digital
  • September 15, 2011
  • Esther Goh
The powerful few: Kiwi media becoming plaything of global shareholders, say researchers

The News International phone hacking saga put the cosy network of media and government in sharp focus and showed how powerful media organisations can extert undue pressure on lawmakers and law upholders. And, according to a report by AUT University’s Research Centre for Journalism, Media and Democracy (JMAD), similar trends—and their associated dangers—are also evident in New Zealand. 

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit