Unlike most awards, during the judging the team decided we need to make up a few more specific categories to reward some other moments, people and businesses we felt were deserving of a special nod. Although they didn’t walk away with a special doorstop trophy, we hope they basked in a warm of glow of victory as they were announced.
As Cannes wrapped up over the weekend, local agencies Colenso BBDO, DDB and Y&R pulled in their final Lions across the Creative Effectiveness, Integrated, Film and Radio categories.
With Cannes kicking off over the weekend, New Zealand agencies are set to fill their suitcases with Lions and already celebrating is Colenso BBDO, which has scored a Gold Lion in Cannes Health and Wellness category for its Fonterra ‘Milk Slams’ campaign.
Anchor and Colenso BBDO have released the next series of videos in the ‘Go Strong’ campaign, this time turning to slam poetry to highlight the benefits of milk and the strength it gives us.
It’s been a big week for creativity with our local agencies winning awards and living it up in Cannes. But who needs the French Riviera when you have our equally prestigious weekly rundown right here at home? This week we salute Energy Online, V Energy, NZ Fire Service, The Co-operative Bank and Anchor.
Anchor is the latest brand to get behind New Zealand’s Olympians, in a continuation of its ‘Go Strong’ campaign, by Colenso BBDO, featuring pole vaulter Eliza McCartney and shot putter, and builder, Tom Walsh.
For many Kiwi kids, being active outside can come at the cost of a broken arm. But, in a new initiative by Anchor and Colenso BBDO, the fun doesn’t have to be over. By continuing to place a focus on strength, the dairy brand is encouraging kids with broken bones to display their break with an ‘X-Ray cast’ and ‘Go Strong’ with free milk.
At the moment, it is near impossible to escape the rugby madness that has hypnotised the nation. Many of our beloved products from the supermarket have turned black, one of which being Anchor’s milk bottles, which turned the shade in support of the All Blacks. Dow Design provided us some insights on what makes good product design, and what sells.