Browsing: AIM Proximity

News
AIM Proximity quashes the fun with Toyota campaign
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Toyota has been busy this year. It’s launched a host of cars, including the Prius, Prius c, Prius V, Camry, Aurion, Lexus GS, Lexus RX and new Corolla Wagon. And the 86 has also taken to the streets, but not before receiving some attention from the Fun Police, a campaign developed by AIM Proximity Wellington to launch its sportscar.

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King crowned amid unsurpassed Kiwi glory at NYC Caples Gala
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Start spreadin’ the news… NZ’s own Dave King, M&C Saatchi NZ’s executive creative director, has won the prestigious Irving Wunderman award at the 34th John Caples International Awards Gala, held recently in New York. In fact, the entire Kiwi contingent will be ‘waking up in the city that doesn’t sleep’ to find they’re ‘king of the hill, top of the heap’–between them they managed to bring home 50 awards from a record 51 finalist places (that’s one more than Australia, thank you very much), including seven Golds, 12 Silvers, six Bronzes and 25 Finalists. That’ll melt those little town blues.

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.99 makes cuts after big account losses, as justONE shown the door at BNZ—UPDATED
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After BNZ’s parent bank NAB recently shoulder-tapped Clemenger Group and asked Colenso BBDO to hop into bed with BNZ, Westpac was pushed out onto the floor and swiftly put its account up for pitch. At present, the Clemenger-owned .99, which recently had to show around 15 staff the door after the loss of Air New Zealand and Vodafone to DraftFCB, is Westpac’s retail agency but this new regional alignment and other agency changes for BNZ means it might be pretty tough to keep it that way. 

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DraftFCB leads pack as RSVP & Nexus finalists announced
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After plenty of rigorous discussions between various marketing big-brains, the finalists of the 24th RSVP and Nexus Awards have been announced and DraftFCB is sitting pretty with 12 nominations across the Nexus, RSVP and RSVP Craft categories, followed by Colenso/AIM Proximity with eight (plus three more for AIM Proximity on its own), justONE with seven, Ogilvy with five and Affinity ID with four. 

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AIM Proximity’s stop-motion desk art
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There have been quite a few changes at AIM Proximity recently. Adam Good left for the bright lights of San Fran and 12 staff have been sent up the road to work at .99 on the Vodafone account, which is about to go to pitch after moving from Colenso. But there are obviously still enough inhabited desks to make this nifty wee stop-motion video, which was created in one night by using items from employees’ desks. 

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Of joy and accidents
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Who’s it for: Cadbury by DDB NZ and Goodlife films

Why we like it: Creating a song from the sounds of joy was a brilliant idea for a campaign. And, as this final musical instalment shows, the whole thing, from the experiential elements down to the involvement …

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Good to go: AIM Proximity’s digital doyen departs to take up global role
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First Brent Smart left his managing director role at Colenso BBDO for a plum posting at the BBDO mothership in San Fran. Now Adam Good is following suit, with the AIM Proximity Auckland chief executive and Clemenger Group Australasian director of digital innovation resigning from his posts to take up the role of executive vice president of Proximity Worldwide.

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Live and direct: DraftFCB reels in big John Caples haul
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The John Caples awards were dished out in New York this week to honour the world’s best direct and interactive marketing and there was plenty of New Zealand work deemed good enough to make it onto the dais. But it was DraftFCB that got the most applause, ending up as the best performing Australasian agency with eight awards, while Colenso and AIM Proximity picked up eight awards between them. 

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Usual suspects represented in last round of AWARD finalist announcements
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The radio, design, digital, creative innovation and integrated finalists for AWARD have been announced, with Clemenger BBDO, Colenso, DDB, Saatchi & Saatchi, TBWA\, Publicis Mojo, Rapp/Tribal, AIM Proximity and Special Group all making the cut. But coming out on top for the Kiwis in terms of overall finalist nods are DraftFCB, DDB NZ and Special Group. The awards will be handed out on Friday.

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Taste of Kiwi given as AWARD finalists announced
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The first round of finalists for AWARD have been announced, with Special Group, DDB, DraftFCB, Colenso, M&C Saatchi, Clemenger BBDO, AIM Proximity, Flying Fish, The Sweet Shop, Film Construction, YukFoo and Curious Film among those that made the cut in the Direct Marketing, Craft in Film and Craft in Print categories. More category finalists will be announced soon and the awards will be dished out on 25 February.

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Beauty pageant set to kick off as clients search for some agency love
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As we all know, it’s been a tough few years at the marcomms coalface. But StopPress is here to help. So if you’re gagging for a bit more business in 2011, then there are a couple of clients currently looking to be wowed, with New Zealand Post Group and the Royal New Zealand Ballet (RNZB) both calling for Expressions of Interest.

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AIM Proximity and TVNZ butcher latest Ondemand campaign
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It brings a whole new meaning to the phrase ‘meat pack’: AIM Proximity and TVNZ have teamed up to deliver one of the largest, and almost certainly the meatiest, direct mail campaigns in New Zealand history after sending a packing crate filled with a 60kg hindquarter of Angus beef to the nation’s leading creative directors in an effort to educate ad agencies about the creative ways the Ondemand platform can be used.

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Adshel puts some LED in Vodafone’s pencil
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Adshel has continued its recent streak of outdoor innovations with the release of its new LED advertising display technology, which will feature on selected Adshel Create bus shelters. And Vodafone’s latest campaign to promote the joys of mobile internet is the first to put it to use. 

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Kiwi outfits in the running for Webbys
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Nominees for the 14th Webby Awards, the world’s leading international honour for online excellence, have been announced, with AIM Proximity, Resn and Terabyte Interactive nabbing two nominations and The Gap Year: Challenge New Zealand by Endemol Digital Studios also honoured.

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TVNZ ventures into virgin territory, basks in glow of digital emmy
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Virgin sacrifices on the rise in Auckland

Whether it took place in the McDonalds carpark, behind the bikesheds or on your wedding night with candles, rose petals and Kenny G, the first time is a big occasion. And TVNZ’s new online social experiment aims to find out a little bit more about the nation’s sexual history by getting users to plot the location where they lost (or perhaps misplaced) their virginity.

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Aim Prox puts three in the box
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AIM Proximity, the world’s second best direct marketing agency according to the recent The Won Report, has announced the appointment of a new creative director, channel planning director and production director.

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AIM Prox and RAPP win big at ‘The Big Won’
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The awards they keep on flowin’ and this time AIM Proximity and RAPP New Zealand have both been placed in the world’s top 10 most successful creative direct marketing agencies for 2009, according to The Won Report.

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Yellow turns Golden at AWARD awards
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AIM Proximity and Colenso BBDO were handed a prestigious Golden Pencil at last night’s AWARD awards for the Yellow Treehouse campaign (Direct Marketing – Integrated Solutions).

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Melrose placed (at M&C)
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Darryn Melrose has only been with M&C Saatchi for 24 hours, but he has already set about “re-energising” his new agency and improving its digital strategy.

News that M&C Saatchi CEO Nick Baylis had moved on and would be replaced by Melrose surfaced yesterday.

Melrose says he wasn …

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Aim and Y&R in room with Echos
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Big congrats (or in Kiwispeak “yeah, not bad, mate”) to two NZ agencies who won trophies at the 2009 International Echo Awards, hosted by Jay Leno in San Diego this week. The Echos, run by the US Direct Marketing Association, are like the global version of NZ Marketing Association’s …

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Colenso BBDO has TVNZ brand in hand
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The big boy’s club gets bigger at TVNZ. From today it has appointed Colenso BBDO as its brand agency to complement AIM Proximity, who has been TVNZ’s digital agency for the past 15 months. It’s a clever collaborative Clemenger Group consolidation.

The agency has “big amibitions” for …

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EFFIE finalists announced
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The NZ EFFIE Awards finalists have been announced. Coming up trumps this year is DDB with 10 nominees. Colenso BBDO has nine but counting entries by Clemenger BBDO and Colenso & AIM Proximity makes the group total 14. Saatchi fares well with nine offerings in the ring. There are also multiple …