Toyota has been busy this year. It’s launched a host of cars, including the Prius, Prius c, Prius V, Camry, Aurion, Lexus GS, Lexus RX and new Corolla Wagon. And the 86 has also taken to the streets, but not before receiving some attention from the Fun Police, a campaign developed by AIM Proximity Wellington to launch its sportscar.
Browsing: AIM Proximity
Start spreadin’ the news… NZ’s own Dave King, M&C Saatchi NZ’s executive creative director, has won the prestigious Irving Wunderman award at the 34th John Caples International Awards Gala, held recently in New York. In fact, the entire Kiwi contingent will be ‘waking up in the city that doesn’t sleep’ to find they’re ‘king of the hill, top of the heap’–between them they managed to bring home 50 awards from a record 51 finalist places (that’s one more than Australia, thank you very much), including seven Golds, 12 Silvers, six Bronzes and 25 Finalists. That’ll melt those little town blues.
After BNZ’s parent bank NAB recently shoulder-tapped Clemenger Group and asked Colenso BBDO to hop into bed with BNZ, Westpac was pushed out onto the floor and swiftly put its account up for pitch. At present, the Clemenger-owned .99, which recently had to show around 15 staff the door after the loss of Air New Zealand and Vodafone to DraftFCB, is Westpac’s retail agency but this new regional alignment and other agency changes for BNZ means it might be pretty tough to keep it that way.
After plenty of rigorous discussions between various marketing big-brains, the finalists of the 24th RSVP and Nexus Awards have been announced and DraftFCB is sitting pretty with 12 nominations across the Nexus, RSVP and RSVP Craft categories, followed by Colenso/AIM Proximity with eight (plus three more for AIM Proximity on its own), justONE with seven, Ogilvy with five and Affinity ID with four.
There have been quite a few changes at AIM Proximity recently. Adam Good left for the bright lights of San Fran and 12 staff have been sent up the road to work at .99 on the Vodafone account, which is about to go to pitch after moving from Colenso. But there are obviously still enough inhabited desks to make this nifty wee stop-motion video, which was created in one night by using items from employees’ desks.
First Brent Smart left his managing director role at Colenso BBDO for a plum posting at the BBDO mothership in San Fran. Now Adam Good is following suit, with the AIM Proximity Auckland chief executive and Clemenger Group Australasian director of digital innovation resigning from his posts to take up the role of executive vice president of Proximity Worldwide.
The John Caples awards were dished out in New York this week to honour the world’s best direct and interactive marketing and there was plenty of New Zealand work deemed good enough to make it onto the dais. But it was DraftFCB that got the most applause, ending up as the best performing Australasian agency with eight awards, while Colenso and AIM Proximity picked up eight awards between them.
The radio, design, digital, creative innovation and integrated finalists for AWARD have been announced, with Clemenger BBDO, Colenso, DDB, Saatchi & Saatchi, TBWA\, Publicis Mojo, Rapp/Tribal, AIM Proximity and Special Group all making the cut. But coming out on top for the Kiwis in terms of overall finalist nods are DraftFCB, DDB NZ and Special Group. The awards will be handed out on Friday.
The first round of finalists for AWARD have been announced, with Special Group, DDB, DraftFCB, Colenso, M&C Saatchi, Clemenger BBDO, AIM Proximity, Flying Fish, The Sweet Shop, Film Construction, YukFoo and Curious Film among those that made the cut in the Direct Marketing, Craft in Film and Craft in Print categories. More category finalists will be announced soon and the awards will be dished out on 25 February.
The call for entries for the NZ Post advertising tender went out late last year, as it does every three years. But, after a decade as the incumbent, Saatchi & Saatchi has confirmed it won’t be participating in the pitch process.
As we all know, it’s been a tough few years at the marcomms coalface. But StopPress is here to help. So if you’re gagging for a bit more business in 2011, then there are a couple of clients currently looking to be wowed, with New Zealand Post Group and the Royal New Zealand Ballet (RNZB) both calling for Expressions of Interest.
Just as the media love a good end of year list, trade mags love to rank performance with a good end of year awards ceremony. And so far it’s Colenso BBDO, Special Group, DDB, AIM Proximity, SparkPHD and The Sweet Shop that are leading the Kiwi charge.
It brings a whole new meaning to the phrase ‘meat pack’: AIM Proximity and TVNZ have teamed up to deliver one of the largest, and almost certainly the meatiest, direct mail campaigns in New Zealand history after sending a packing crate filled with a 60kg hindquarter of Angus beef to the nation’s leading creative directors in an effort to educate ad agencies about the creative ways the Ondemand platform can be used.
Adshel has continued its recent streak of outdoor innovations with the release of its new LED advertising display technology, which will feature on selected Adshel Create bus shelters. And Vodafone’s latest campaign to promote the joys of mobile internet is the first to put it to use.
Colenso BBDO and AIM Proximity took home New Zealand’s only Yellow Pencil in the branding category for the Yellow Treehouse campaign at last night’s D&AD awards in London. And it’s in fairly elite company: it was one of only 42 Yellow Pencils and five Black Pencils handed out by the judges.
Nominees for the 14th Webby Awards, the world’s leading international honour for online excellence, have been announced, with AIM Proximity, Resn and Terabyte Interactive nabbing two nominations and The Gap Year: Challenge New Zealand by Endemol Digital Studios also honoured.
Virgin sacrifices on the rise in Auckland
Whether it took place in the McDonalds carpark, behind the bikesheds or on your wedding night with candles, rose petals and Kenny G, the first time is a big occasion. And TVNZ’s new online social experiment aims to find out a little bit more about the nation’s sexual history by getting users to plot the location where they lost (or perhaps misplaced) their virginity.
Darryn Melrose has only been with M&C Saatchi for 24 hours, but he has already set about “re-energising” his new agency and improving its digital strategy.
News that M&C Saatchi CEO Nick Baylis had moved on and would be replaced by Melrose surfaced yesterday.
Melrose says he wasn …
Big congrats (or in Kiwispeak “yeah, not bad, mate”) to two NZ agencies who won trophies at the 2009 International Echo Awards, hosted by Jay Leno in San Diego this week. The Echos, run by the US Direct Marketing Association, are like the global version of NZ Marketing Association’s …
The big boy’s club gets bigger at TVNZ. From today it has appointed Colenso BBDO as its brand agency to complement AIM Proximity, who has been TVNZ’s digital agency for the past 15 months. It’s a clever collaborative Clemenger Group consolidation.
The agency has “big amibitions” for …
The NZ EFFIE Awards finalists have been announced. Coming up trumps this year is DDB with 10 nominees. Colenso BBDO has nine but counting entries by Clemenger BBDO and Colenso & AIM Proximity makes the group total 14. Saatchi fares well with nine offerings in the ring. There are also multiple …