articles tagged 'Ad Impact Award'

Sanitarium, Youi and 2degrees share Ad Impact Award spotlight

  • Advertising
  • May 31, 2017
  • StopPress Team
Sanitarium, Youi and 2degrees share Ad Impact Award spotlight

Colmar Brunton has announced the brand ads that had the most impact in April and while there's usually an overall winner of the Ad Impact Award, this time, Sanitarium, Youi and 2degrees share the recognition.

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Hugs prove worthy of the Ad Impact Award

  • Advertising
  • June 23, 2016
  • StopPress Team
Hugs prove worthy of the Ad Impact Award

Cute won audiences over last month to see Huggies take out the Colmar Brunton Ad Impact Award for May.

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Speight's gets the job done, rewarded with Ad Impact Award

  • Advertising
  • May 19, 2016
  • StopPress Team
Speight's gets the job done, rewarded with Ad Impact Award

Speight's made use of Kiwi's unfinished projects to win the Colmar Brunton Ad Impact Award for April.

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Z Energy and its staff are all smiles, winning the March Ad Impact Award

  • Advertising
  • April 26, 2016
  • StopPress Team
Z Energy and its staff are all smiles, winning the March Ad Impact Award

We often say a true friend is one who will point out potentially embarrassing situations, like clothing malfunctions, but what about a service station? Z Energy has taken out Colmar Brunton's March Ad Impact Award for its ‘Small things mean more’ spot about the importance of service and customer experience, highlighting how the staff can make everything easier for customers.

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Self high fives for Lotto as Powerball campaign wins February Ad Impact Award

  • Ad Impact
  • May 9, 2014
  • Ben Fahy
Self high fives for Lotto as Powerball campaign wins February Ad Impact Award

Since launching its over-arching Winning Happens tagline, NZ Lotteries and DDB have been aiming to show punters what it feels like to win. First up was its Instant Kiwi campaign, and next came Powerball and an overly-enthusiastic high-fiver called Craig. And it's done the job and caught some attention, because that campaign has taken out the February round of Colmar Brunton's Ad Impact Award.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Apple's 'Your Verse' lands January Ad Impact Award, Clemenger's Mistakes puts up a good fight

  • Ad Impact
  • April 29, 2014
  • StopPress Team
Apple's 'Your Verse' lands January Ad Impact Award, Clemenger's Mistakes puts up a good fight

Robin Williams' stirring monologue from the Dead Poets Society pulled at the heartstrings sufficiently to ensure that Apple's 'Your Verse' TVC for the iPad Air was awarded Colmar Brunton's Ad Impact award for January.

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Bonds' booty shakin' takes out May Ad Impact Award—UPDATED

  • Ad Impact
  • July 15, 2013
  • Ben Fahy
Bonds' booty shakin' takes out May Ad Impact Award—UPDATED

Showing good looking human specimens in their undies is a well-proven advertising strategy. Often it's all a bit OTT, with ridiculous smell the fart acting and liberal photoshopping. But Bonds has kept it casual, upbeat and slightly self-aware with its latest campaign, leading to a win in the May round of the Colmar Brunton Ad Impact Award.

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Kleenex cleans up with Ad Impact Award

  • Ad Impact
  • October 26, 2012
  • Ben Fahy
Kleenex cleans up with Ad Impact Award

Bum wiping and high fashion are fairly strange bedfellows. But Kleenex’s Paper Dresses campaign has been mixing the two surprisingly well since it launched in 2009. And the final cog in this year's nine-month campaign, which upped the ante thanks to a collaborative effort between Ogilvy, Kimberly-Clark and TVNZ, has come out on top of the September round of Colmar Brunton's Ad Impact Award.

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Hugely successful sado-masochistic stunt nets Hell Pizza and Barnes, Catmur & Friends April's Ad Impact win

  • Ad Impact
  • May 17, 2012
  • Ben Fahy
Hugely successful sado-masochistic stunt nets Hell Pizza and Barnes, Catmur & Friends April's Ad Impact win

Hell's Pizza Roulette product innovation received a huge amount of national and international PR coverage when it was launched and led to a massive increase in sales, without discounting. And Barnes, Catmur & Friends' ad to promote it has added to the accolades by winning the April round of Colmar Brunton's Ad Impact Award. 

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Heineken toasts Ad Impact victory as 'The Entrance' keeps RWC rhythm going

  • Ad Impact
  • November 14, 2011
  • Ben Fahy
Heineken toasts Ad Impact victory as 'The Entrance' keeps RWC rhythm going

The dust has largely settled after the glorious Rugby World Cup shindig. But Heineken has kept up the momentum of the 46 percent increase in total sales it recorded in September/October when compared to the year prior after being awarded the Ad Impact Award for October for its new ad ‘The Entrance’, which was launched Super Bowl style at half-time during the final.

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Kiwibank, you complete me

  • Ad Impact
  • September 14, 2011
  • StopPress Team
Kiwibank, you complete me

More like a film launch than a traditional ad campaign, Kiwibank’s cheeky new EasySwitch campaign, which encourages consumers to switch banks via an interactive YouTube channel called ‘Green Ops' that looks and feels like a first-person POV-style game, has taken out the Colmar Brunton Ad Impact Award for August. 

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Kiwi as Kiwi ad brings home Ad Impact bacon

  • Ad Impact
  • August 15, 2011
  • Ben Fahy
Kiwi as Kiwi ad brings home Ad Impact bacon

With a whole stack of newbies that were well-liked by respondents and strong on their branding, it was a tough job picking this month's Colmar Brunton Ad Impact Award winner. But it seems we enjoy having a bit of laugh at ourselves, because Goodman Fielder’s Kiwi Bacon ad by Buffalo Creative and Curious came out on top with its quirky celebration of our local importation traditions—and, by extension, our local pigs.

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Colenso starts with V, ends with May Ad Impact Award

  • Ad Impact
  • June 6, 2011
  • Ben Fahy
Colenso starts with V, ends with May Ad Impact Award

With the monster truck, rocket man and ladders campaigns, Colenso BBDO's marketing initiatives for V have gained a well-deserved reputation as attention-grabbers and conversation starters. And its latest push, which features a large paintball truck splattering humpty dumpty on a wall, has done it again, tickling consumers pink in May’s Colmar Brunton Ad Impact Awards.

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Whittaker’s battles windy road to win April Ad Impact Award

  • Ad Impact
  • May 13, 2011
  • Matt Monk
Whittaker’s battles windy road to win April Ad Impact Award

Whittaker’s took the top spot in the April Ad Impact Awards for its fun take on good ol’ fashioned kiwi honesty in the Swear By The Slab campaign by Assignment Group.

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Smell of victory mixes with smell of deodorant as Rexona wins February Ad Impact Award

  • Ad Impact
  • March 2, 2011
  • Ben Fahy
Smell of victory mixes with smell of deodorant as Rexona wins February Ad Impact Award

The All Blacks are everywhere these days, flogging houses, beer, Coke Zero, undies, national airlines, deodorant, sporting gear and a massive range of other products. And after the consumer votes were tallied by Colmar Brunton for February's round of the Ad Impact Award, Rexona's All Black-laden 'Rituals' ad by Naked Communications Sydney and Curious Film's Lance Kelleher has taken out the top spot.

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