Speight’s made use of Kiwi’s unfinished projects to win the Colmar Brunton Ad Impact Award for April.
Its ‘Unfinished projects’ campaign saw Speight’s motivate men to finally get around to the DIY projects, by encouraging them to get their mates together for manual labour and reward them with a beer.
According to Colmar Brunton, consumers enjoyed the ad, and its humor, which shows the creative ways of getting outstanding DIY projects completed.
“The ad is strong on ‘talkability’ generating positive word of mouth and the Speight’s brand is well linked to the story of the ad, with these guys working together to earn a Speight’s beer. The ad drives appeal for Speight’s, which aids building long term brand equity (sales) for the brand.”