News
Stuff’s digital news site accelerates in latest Nielsen data
Stuff’s digital news website, stuff.co.nz, has accelerated audience growth in the latest Nielsen research.
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News
Social media is all about telling great stories – #OnSocial26
Yash Murthy says that while social media audiences are fragmented, they are still willingly to give their attention to content that is captivating.
Campaigns
More FM Canterbury and Crusaders celebrate 30-year partnership with new campaign
More FM Canterbury has has launched a new campaign celebrating 30 years of partnership with the Crusaders.
News
Omnicom Media NZ launches Creo
Omnicom Media NZ has launched a new influencer marketing capability to give brands a more consistent way to manage creator activity.
Media
Sky Sport announces comprehensive Super Round coverage
Sky Sport has announced comprehensive coverage of Super Rugby Pacific’s Super Round, along with a free day pass on Sky Sport Now.
Media
NZME celebrates suite of recent wins
New Zealand Media and Entertainment is celebrating a suite of recent results across its publishing division.
Movings & Shakings
Darkhorse welcomes Trade Me and DHL and appoints two new business directors
Darkhorse has added Trade Me and DHL to its client roster and appointed Lucinda East Kennedy and Mandy Wiles as business directors.
Partner articles
Scroll Media secures exclusive representation deal with AccuWeather
Scroll Media has signed an exclusive representation agreement with AccuWeather to represent its premium advertising inventory across ANZ.
Media
TVNZ launches next-generation TVNZ+ platform
TVNZ has rolled out an updated version of its TVNZ+ platform, describing it as having a flexible, future-ready foundation.
News
Humour leads the way in Aotearoa’s favourite ads
Humour has emerged as the leading feature of New Zealand’s favourite ads on TV, according to new findings from The Research Agency.
International
Around the World: Meta expected to overtake Google this year
Media expert Antony Young rounds up global media news. This week, Meta is set to dethrone Google as the world’s biggest digital ad player.
Movings & Shakings
CarExpert NZ appoints country manager as momentum builds post-launch
CarExpert NZ has appointed Mat McNay as country manager, bringing back an early leader as it continues growth in New Zealand.
News
Google’s Gemini blocked over 8.3 billion ads in 2025 – report
Scammers work fast, but Google says its AI assistant Gemini works faster, stopping billions of “bad ads” before people even see them.
News
New agency Foundry Collective built to support Kiwi SMEs
A new Auckland-based agency group Foundry Collective is launching this month to help Kiwi businesses grow in a more sustainable way.
Partner articles
Allied Media can deliver you the South Island
With more than 20 publications – and ODT.co.nz – Allied Media can deliver you the South Island, says national sales manager Nic Dahl.
Campaigns
Southern Cross Travel Insurance urges travellers not to leave their holiday to chance
Southern Cross Travel Insurance urges travellers not to leave their holiday to chance in its new campaign ‘Don’t leave it to chance’.
Awards
The One Show announces 11 finalists from NZ
The One Club for Creativity has announced the finalists for The One Show 2026, including 11 from New Zealand.
Movings & Shakings
PHD NZ appoints Sam Sherson as chief technology officer
PHD NZ has appointed Sam Sherson as chief technology officer to lead the agency’s data, analytics and technology capabilities.
News
New website launched to support Taranaki’s refreshed bus network
Somar Digital has built a new website, launched alongside Taranaki’s refreshed bus network Te Pahi Taranaki.
Campaigns
Macca’s trials the cheeseburger with a mullet
After a wave of social posts calling for it, Macca’s is running a one-night-only trial of a Kiwi creation: the McMullet.
News
AA Directions editor celebrates 25 years at the helm
Kath Webster, editor of the lifestyle, motoring and travel magazine AA Directions, is marking 25 years at the helm of the publication.
Awards
Kantar names Jack Link’s as Ad Impact Award winner for March
Jack Link’s “Feed Your Wild Side” stands out for its ability to balance entertainment with clear message delivery.
Movings & Shakings
Tracy Watkins to leave Stuff after 25 years
After 25 years with Stuff Group, The Post’s editor Tracy Watkins is moving on, taking up a new role with Business New Zealand in July.
News
Trust in news up as readers turn away from AI slop
Trust in the news is on the rise in Aotearoa, according to the Auckland University of Technology’s latest report.
Awards
Finalists announced for 2026 Voyager Media Awards
The News Publishers’ Association has announced the finalists for the 2026 Voyager Media Awards, with winners to be awarded on May 22.
News
National Poetry Day seeks new sponsor as Phantom Billstickers partnership ends
National Poetry Day is looking for a new principal sponsor as outdoor poster company Phantom Billstickers transitions into a new role.
Movings & Shakings
TRA appoints senior team to accelerate growth
TRA has appointed Ben Farnsworth and Tessa Tripp to drive the next phase of growth for its expanded brand tracking capability.
News
Marketing Association welcomes nominations for 2026 leadership programme
The New Zealand Marketing Association is gearing up to run its Advanced Marketing Leadership programme for 2026.
News
TVNZ and Frank podcasts announce new partnership
Kiwi audiences will now able to watch a range of podcasts on TVNZ+, as the local broadcaster expands its current content offering.
Campaigns
Special launches new brand platform for Ryobi
Special has unveiled a new brand platform for power tool company Ryobi, the first initiative in their partnership.