Scroll Media has signed an exclusive representation agreement with AccuWeather, a trusted source of weather forecasts and warnings.
The deal grants Scroll Media exclusive rights to represent AccuWeather’s premium advertising inventory across Australia and New Zealand.
This partnership enables advertisers to use AccuWeather’s precise, hyper-local weather data to activate targeted, weather-triggered campaigns that align with real-time user intent and daily behaviours.
Exceptional accuracy
Weather influences consumer decisions and AccuWeather’s exclusive technology, Superior Accuracy, makes it an invaluable tool for brands seeking contextual relevance.
Scroll Media has already successfully executed local weather-triggered campaigns for major brands, and is currently in discussions with numerous advertisers eager to connect with users engaging with weather information in their everyday lives.
Scroll Media managing director Jane Ormsby says: “Weather governs a significant portion of our daily intent and decision-making.
“From practical choices like outdoor activities to lifestyle decisions such as going to the beach, it’s a powerful driver of behaviour. We are delighted to represent AccuWeather exclusively in Australia and New Zealand – its forecasts are renowned for exceptional accuracy, making it the ideal partner for delivering impactful, data-driven advertising solutions.”
A successful partnership
Brian Lavery, head of AccuWeather international sales, says: “We are thrilled to expand our successful partnership with this exclusive representation agreement.
“Australian traffic on AccuWeather has grown substantially to more than 2 million monthly users, driven by ongoing enhancements to our data precision and forecast reliability. This surge in our user base enhances opportunities for both mass-reach and highly localised campaigns across Australia and New Zealand.”
Through this partnership, Scroll Media offers advertisers a range of high-impact ad formats on AccuWeather, and specialised weather, health and lifestyle data advertising solutions. These segments and formats allow brands to engage audiences at key moments when weather context is most relevant.
For more information about advertising opportunities with AccuWeather via Scroll Media in Australia and New Zealand, please contact Scroll Media directly.
