Scroll Media has signed an exclusive representation agreement with Ad Scholars. The deal gives Scroll Media the mandate to sell premium advertising inventory on Fifa+, Fifa’s global football streaming platform, across Australia and New Zealand.
The platform delivers a wide range of football content including live matches, highlights and replays, providing brands with access to highly engaged audiences.
Fifa+ offerings
Fifa+ enables brands to:
- Reach premium, sports-focused audiences across CTV and OTT environments
- Leverage high-impact, non-skippable video formats
- Activate precisely targeted campaigns with strong regional performance
- Benefit from a lean-back viewing experience that significantly boosts ad recall and brand perception
The partnership is now live, with Scroll Media and Ad Scholars actively working with brands and agencies ahead of the 2026 Fifa World Cup.
The Fifa World Cup begins on June 11, 2026, with the first match kicking of at 7am on Friday June 12 (NZ time).
For the first time since 2010, the All Whites will be playing in the tournament. Their first game is against Iran at 1pm on June 16 (NZ time). The Group G game will be held in Los Angeles.
