A week of the most expensive ads on NZ telly for your viewing pleasure. New campaigns by Fresh’n Fruity, Sovereign and a very curious cat collection launched this week.
TV3, 24 September 2009
Arnott’s Vita-Weet crackers Harvey Norman, 10, 10, 10 deal G-Force movie Bunnings Pearl …
Further to our story of Nielsen shacking up with Facebook to create a 300+ million market research base, our mate David MacGregor alerted us to this vid from Socialnomics, which claims if Facebook was a country it would be the fourth largest in the world. Test your memory retention in …
No real surprises that the most visited lifestyle websites for unique browsers last week were Stuff, Yahoo and NZ Herald, according to Nielsen analysis. Stuff.co.nz is the clear winner, and looks the nicest too in a category that suffers from a lot of cluttered design. Voxy also makes …
Welcome to our new feature, Hit for Six, where we put agency heads in the inquisition chair for six quick questions. Let’s get to know our marcomms community. Prepare to be enlightened. First victim, Justin Mowday from DraftFCB.
Name: Justin Mowday, Managing DirectorCompany: DraftFCBNo. of staff: 120 …
Congrats to Throng TV for launching its first online episode on its website this week. It’s NZ’s first digital portal dedicated to all things TV. Some teething problems with sound but it’s early days and there’s no holding back this gung-ho gang of media wannabes.
Producer …
It’s a weighty brand match made in marketing heaven – Nielsen and Facebook are joining forces in a “multi-year strategic alliance to help marketers better use the Internet to develop and market new products”.
Facebook has the ability to reach a ginomous global consumer network and Nielsen has the market …
Are you a marketer that can’t be bothered with the un-fun fiddly bits of a large-scale direct mail campaign? New Zealand Post Targeted Communications to the rescue with the launch of DM One.
DM One is an all-in-one solution for print, data, mailhouse and lodgement services that lets advertisers …
Those señors of shrewd comment, Steven Levitt and Stephen Dubner of Freakonomics, have compiled a selection of cardboard signs from Flickr and ponder the secret to a sign’s success. See below for appeals to a sense of family responsibility, sobriety, revenge, romance and more.
Pic by mistermuckle
Pic by …
TVNZ’s Media 7, with Russell Brown, hosted a vigorous discussion about the genius or otherwise of 100% Pure New Zealand.
On the panel were: George Hickton, chief executive of Tourism New Zealand (100% really good, he said), Good magazine’s Dave Hansford (100% total bulldust, he basically said …
On bludger patrol
Doyen of the leftie literrati, Brian Edwards, has launched a surprising attack on that near-sacred liberal institution, the public library. In his blog yesterday, he writes:What pisses me off as an author is that for every person who buys your book, dozens of other bludgers get …
As if it wasn’t bad enough living with dust storms, fires and Nicole Kidman, now there’s this: giant sea-walking terrors.
Reason 67 for not crossing the Tassie.
Via @maestroj
Big hair, bigger scalp
The bitterly divided Fairfax board has generated another casualty: the chairman.
Ron Walker was expected to stand for reelection at the forthcoming AGM. But in response to internal disputes which culminated in stinging public criticism from the John B Fairfax faction, Walker yesterday told the Sydney …
Can you complete this terrific little gag by Idealog cartoonist Alister Kitchen? Make us belly ache and we’ll send you a million dollars worth of Steinlager Edge. Post your entries on the comment wall.
Here’s a little local plug for this chuckle-worthy ad for Pure Blonde beer by Clemenger BBDO Melbourne. It was shot in Auckland and the production company was The Sweet Shop, founded in Ak by Paul Prince. The company also has offices in Sydney, London, New York, Los …
We give you the good, now here’s the bad and the ugly. The Tracy Awards are like Hollywood’s Razzies, except they ‘celebrate’ lamo US print and TV ads. There are some real shockers for Pristiq anti-depressant and McDs, among others. But there’s nothing stopping you submitting a …
Fresh’n Fruity gets a rock’n’roll makeover in this totally cool ad by Colenso BBDO.
Dow Design did the graphic design and packaging. Lovely works, chaps.
Impression of flagship store in Newtown, Wellywood
In the most drawn-out brand merger of recent times Progressive Enterprises is finally merging Woolworth’s and Foodtown brands into the more popular Countdown.
The company has also committed to investing $1 billion over five years in a major spruce up of 20 …
In the wake of New Zild winning favourite long-haul destination in UK Conde Nast Traveller recently, Tourism New Zealand is picking up ball and running with the momentum of the NZ profile.
Next month it launches a campaign specially marketed towards UK backpackers and young travellers through the STA UK …
Fresh biscuits from The Media Counsel: Is the TiVo and Telecom tango an exclusive dance? Can Twitter get into the black? Who is NZ’s Donald Trump? Aussies clamp down on greenwashing. Read the pdf MediaMonitor 21-September-0The hunt is on for NZ's Donald Trump for The Apprentice Kiwi-style …
The 2009 Art of the Envelope Awards September finalists are:
The Lantern MailerClient: HSBCAgency: JWTCreative: Mike Ramsay
Daylight RobberyClient: Bond and BondAgency: Draft FCBCreatives: Jane Jamieson and Leisa Wall
Koru Mountain ViewClient: Air New ZealandAgency: Trio Group / Aim ProximityCreative: Andrea Cummerfield …
Calling all budding writers and creatives keen to make an investment for their career – applications are open for the Australasian Writers and Art Directors Association (AWARD) Copy Academy.
Learn the nuances for writing for all types of media. Hone your skills for creating the perfect headline. Impress the hell out …
Too long for a woop but too good not to include on StopPress, this six-minute ad for Johnnie Walker whisky featuring Robert Carlyle is an impressive piece of filmmaking.
Some points to spout off at dinner parties: The agency is Bartle Bogle Hegarty (BBH) London. The film was …
In case you haven’t heard, The Topp Twins: Untouchable Girls has won the Cadillac People’s Choice Award for Best Documentary at the Toronto International Film Festival (TIFF).
The TIFF description reads:In this elegantly compiled work – part biopic, part concept film, part comedy – [director] Leanne Pooley provides a …
Tourism New Zealand Chairman Greg Muir announced today the appointment of Kevin Bowler as its new CEO.
Mr Bowler has extensive marketing and business leadership experience spanning fast moving consumer goods, technology and media brands in New Zealand and overseas.
He is currently CEO for start-up Yahoo!Xtra, a JV …
Attention HR managers: ever wonder how much actual work you’re getting out of your employees? If computers rule your life, your production output is constantly hampered by distractions. See it large here and spend a few more minutes not doing whatever is it you’re paid to do.
Google has released DoubleClick Ad Exchange, a new advertising service aimed at improving online display ads.
Like many of us in the online media business, Google has been concerned about the ineffectiveness of online display advertising, especially the declining value of banner, skyscraper and rectangle spaces.
When was …
Psychological research never looked so cute. Our friends at Idealog alerted us to this re-enactment of the infamous marshmallow test that was first done in the late 1960s.
To test self-discipline and delay gratification, four-year-olds were put in room alone with one marshmallow. They were told they could …
Fast food, fizzy water and IT continue to dominate the global brands list, compiled by Interbrand.Coca-Cola has taken out the top spot for the 10th year in a row, the 123 year-old company weighing in with just under US$69 billion in brand equity, up three percent from last …
A huddle of industry bodies met yesterday to discuss TVNZ’s provocative ‘review’ of its advertising commission structure.
Representatives from the Marketing Association, CAANZ and ANZA gathered together in Auckland to form a coordinated response to TVNZ.
While no TVNZ documents were tabled, StopPress understands CAANZ president David Walden relayed …