The TVNZ-NZ Marketing Awards, to be held on August 26 at Auckland’s Langham Hotel, is promisng to shock guests with an announcement similar in magnitude to the devaluation of the currency in 1984, the resignation of Prime Minister David Lange in 1989 and the arrival of Doritos in 2010.
PR is the new marketing and customer service is the new marketing and Paul The Octopus is the new marketing and purple is the new black (thanks to Justin Bieber). Fads, they come and go, but back when I was a young ‘un, we talked about something called the 4Ps.
Lemonade Design has won a competitive pitch to overhaul the Eden Park brand and rebuild its website, with both projects due for completion before the new stand is opened in the next few months. But there appears to be bit of confusion in the Eden Park ranks as to whether or not the cat should have been let out of the bag so early.
Performance-based remuneration or payment by results (PBR) is an increasing component of many agency remuneration deals. But in most cases, agencies and clients will tell you it doesn’t actually work.
The judges had their opportunity to judge harshly at Adshel’s Creative Challenge a few nights ago and, while it was a pretty tight race, they eventually decided that the thought behind Publicis Mojo’s campaign was the best (read all about the one hour-long pressure cooker creative escapade here). But what would the stupid judges know? See if you agree with their decisions and impose your own judgements on these, the top three entries.
This week on Ads@6, Sunsweet ‘Amazins’ go high on the crapometer; Mt Ruapehu forks out for serious prime time; the Campbells stock spots tickle a fancy or two; Toyota and Saatchi continue the current trend for paper-based ads; Wattie’s tries to sell chicken in a can by making cans into chickens; and two of the best campaigns on TV at the moment, Kiwi Bank and 2degrees, keep delivering the goods.
Come with us now as we tap into the unending desire for flagrant industry-related people watching.
Lürzer’s Archive is considered to be one of the most prominent and influential voices in the world of advertising and design. And with four issues of the bi-annual 200 Best Ad Photographers worldwide and three issues of 200 Best Illustrators worldwide under its belt, it’s now added the 200 Best Packaging Design worldwide 2010/2011 to the list. And we’ve got some Lürzer’s goodies to give away.
Matt Shirtcliffe from recently born agency Shirtcliffe & Co and Darryl Wong and Kenton Osmond from RAPP, will be the guest speakers for the New Zealand Post Targeted Communications’ hugely popular and completely free direct marketing workshops. So get in quick if you want to hear their numerous pearls of wisdom.
Bloomsberry calls itself the inventor of the world’s most fashionable chocolate. And the Kiwi-founded, London-based company is living up to that reputation: its trendy, chocolatey wares are now being stocked in selected outlets of one of the UK’s most fashionable High St clothing chains, Top Shop.
There were beautiful flowery turds, a range of moderately offensive slogans and even a picture of a woman smoking a baby in a pipe. But only one idea could take home the $125,000 prize on offer at Adshel’s inaugural Creative Challenge last night and, in the end, it was Publicis Mojo’s campaign ‘Leave with more questions than answers’ for the Auckland Fringe festival that was chosen as the best.
It was an offer too good to refuse and after just six months in operation, indie agency Josh & Jamie have made their first creative signing: the entire Assignment Group staff roster. Or, slightly more accurately, J&J founders Josh Lancaster and Jamie Hitchcock will soon be nestling into the nurturing bosom of Assignment Group.
The tagline for the 2010 Women’s Refuge appeal almost says it all: ‘Living in fear isn’t living’. But Saatchi & Saatchi Wellington have managed to say a bit more about the scourge of domestic violence in New Zealand with their creative work. And by raising awareness of what it’s like to live in psychologically or physically abusive homes, it hopes more funds can be raised to help the women and children leading fear-filled lives.
Online video has been an integral part of marketing campaigns for years, and a video going gangbusters on YouTube and other video sites is like the Holy Grail of marketing. Support, content, timing and knowing your audience are all elements that have to be included in the mix. But what’s often glossed over is the above-the-line support that is typically needed to get the ball rolling.
Obviously the Adfest judges aren’t offended by the sight of horses in the throes of passion quite as much as some members of the New Zealand public, because, slightly ironically, DDB NZ took home one of the top awards, the Grande 360 Lotus, at the Asia Pacific advertising festival for a Moro campaign that celebrated the joy of coming fourth.
Small, very New Zealandy and not very old agency Josh&Jamie is steadily becoming not so small, continuing its solid run of victories after taking Fairfax Media’s online news-site Stuff.co.nz off incumbent Big Communications in a competitive pitch.
Air New Zealand’s daily deals website grabaseat.co.nz has appointed Trade Me’s advertising sales team to manage its existing advertising placement programme from 1 August, making it the second external website along with interest.co.nz to have its advertising exclusively sold by the Trade Me team.
Candida, Kinetic 121 and New Zealand Post Targeted Communications have sounded the horn for entries into this year’s Art of the Envelope awards. And while the creative postal interpretations will be sure to arouse all who lay eyes upon them, the bcg² campaign that shows some well-known marketing characters bringing the sexy back to the humble envelope is possibly even more stimulating.
Who it’s for: Frucor/V by Colenso BBDO
Why we like it: It was always going to be hard to top the success of—and mystery inspired by—the previous V campaigns, but ‘Pomparkour’, the new spot—and new sport—from Colenso and independent director Nathan Price …
Another week in marcomms land, another round of new hires, smooth industry moves and media swapsies.
After a tough couple of years working primarily on the Telecom account at Saatchi & Saatchi, creative group heads Connan James and Craig Farndale have packed their bags and gone free range.
While the anatomy of TVC and online advertising mediums has been much discussed, a direct comparison of advertiser value is more elusive. But with so much video now consumed online (and online content consumed via TV and other screens) and more advertisers placing TVCs there, directly comparing the value of each medium comes into question. So, which one offers the best bang for buck? And how does one go about comparing value?
After some big account wins last year, DraftFCB has gone on a bit of hiring spree to keep up, signing on Nick Smith as the head of craft, Steve McCabe as senior writer, Roslyn Koskela as the new HR manager, and four other humans for account service, media planning and creative.
The strife in Thailand had its wicked way with Adfest, the Asia Pacific advertising awards. But the dates were changed a few times and, instead of the usual Thai beach resort location, it was decided the big name judges would converge on Tokyo this week to make their decisions. And it’s fairly slim pickings on the finalist front for Kiwi agencies.
With three times as many entries than the 2009 edition, the esteemed judges of the 2010 TVNZ-NZ Marketing Awards had a pretty tough job ahead of them deciding on the finalists. But after plenty of discussion, dissection and deliberation, the judging has come to an end and NZ Marketing magazine and the New Zealand Marketing Association (NZMA) can announce this year’s leading contenders.
Five years ago Gary Lee, the founder of E2 Digital, and Neil Cameron, the managing director of Christchurch advertising agency Harvey|Cameron, had lunch. And what they talked about at that lunch—joining forces to create a fully integrated communications company—physically came to fruition earlier this week.
For months the New Zealand tech retailers have been displaying a range of iPad paraphernalia for sale in their stores and, as of today, they actually get to sell the object all that paraphernalia is associated with. But after all the hype, all the talk of publishing revolutions and all the feverish Tweetbooking about Jobs Almighty and his newest hero product, there seems to be a surprising dearth of local applications available on the day of the iPad’s release in New Zealand.
When New Zealand Post isn’t deciding what marketing-related events to sponsor, it’s devising ways to make some more money to pay for them all. And the Targeted Communications team thinks it has a big one on its hands with Genius, a ground-smasher of a new data segmentation product that aims to provide Kiwi marketers with the most targeted consumer information available in New Zealand.
Japanese tech behemoth Toshiba has followed up its sponsorship of the Rugby World Cup in 2007 by signing on as an official sponsor for next year’s event. And Pernod Ricard New Zealand, with its newly named international version of Montana, Brancott Estate, is also on board.
