Air New Zealand’s daily deals website grabaseat.co.nz has appointed Trade Me’s advertising sales team to manage its existing advertising placement programme from 1 August, making it the second external website along with interest.co.nz to have its advertising exclusively sold by the Trade Me team.
Yael Milbank, Trade Me’s head of advertising, says he was proud to have his team representing grabaseat.co.nz and says the two sites add some firepower to its network of the main auction site, Trade Me Jobs, Trade Me Motors, Trade Me Property, Travelbug, Holiday Houses, FindSomeone and Old Friends.
“We’ve built up a real strength in online display advertising sales over the past three years, and we’re looking forward to putting that to work for grabaseat. It’s a fantastic opportunity and our team here at Trade Me.”
He says Trade Me had been in discussions with Air New Zealand about the potential of working together and this partnerships was the logical choice. He says grabaseat will benefit because it is already an established advertising sales team that has strong agency relationships. Added to that, he says the Trade Me team’s obvious strength is in display advertising and maximising the inventory for revenue.
While there is plenty of discussion about how effective display advertising is, Milbank, not surprisingly, says it works.
“From our perspective, it’s worked on Trade Me,” he says. And while it’s a slightly different kettle of fish, it also seems to work on Facebook.
Milbank says the Trade Me team is also close to announcing another site that will be added to the network and while he wouldn’t say what that site was, he says it’s currently in the final stages of the contract negotiation.
Michael Gregg, who’s soon to depart for some thinking/fishing/whittling time in the Marlborough Sounds, says the grabaseat deal is one of his last acts before he rocks out the door on Friday. But despite his plans, Milbank doesn’t reckon he’ll be able to keep away and thinks he’ll be back sooner than he thinks.