Scantily clad marketers get sexy, turn envelopes into mmmvelopes*

Candida, Kinetic 121 and New Zealand Post Targeted Communications have sounded the horn for entries into this year’s Art of the Envelope awards. And while the creative postal interpretations will be sure to arouse all who lay eyes upon them, the bcg² campaign that shows some well-known marketing characters bringing the sexy back to the humble envelope is possibly even more stimulating.

With bear skin rugs, rollerskates, leopard skin beanbags and little puppies used as the sexy props, the cheeky campaign shows Shirtcliffe and Co’s Matt Shirtcliffe, Fonterra’s Gillian Munnik, DraftFCB’s Tony Clewett and The Pond’s Stacey Roper like only a few have ever seen them before: scantily clad (no word yet on whether the foursome will be putting on a raunchy burlesque show at the awards).

New Zealand Post Targeted Communications’ Fiona Woolley says the calibre of entries over the last several years has been impressive and she’s expecting even more Kiwi creatives to take up the challenge to showcase their talents this time round. And if last year’s winning efforts (with the main winner an independent entrant), are anything to go by, it’s amazing what can be achieved when the creative boffins put their minds to it.

“The call for entries goes out this week and we think the DM packs developed by bcg² will stimulate a lot of interest,” she says.”

Categories include the Mailed Masterpiece (previously created work that has been direct mailed, including envelopes and larger packages), The 50 Cent Classic (a redesign of the regular-sized envelope that can be mailed economically, to showcase creativity on a budget) and Redefine and Redesign (an unrestrained opportunity to produce an artistic or futuristic masterpiece).

This year’s overall winner gets to choose from a prize pool worth $5,000, with category and monthly winners being rewarded with the latest Apple gear, vouchers and other stuff.

Along with final judging in November, the monthly People’s Choice Award gives voters the chance to win prizes too. Each month, one online voter will win an Apple TV, $500 bar tab or $500 iTunes voucher.

If you’re planning on entering, remember that the People’s Choice Award is judged online each month, with the first deadline on 24 August 24. The final deadline is 5pm, on Friday, 22 October 2010 and there is no entry fee.

Check out www.pushtheenvelope.co.nz for all your sexy envelope requirements.

*Experts believe that mmmvelopes, or bacon flavoured envelopes, are among the world’s best inventions.

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