Lürzer’s Archive is considered to be one of the most prominent and influential voices in the world of advertising and design. And with four issues of the bi-annual 200 Best Ad Photographers worldwide and three issues of 200 Best Illustrators worldwide under its belt, it’s now added the 200 Best Packaging Design worldwide 2010/2011 to the list. And we’ve got some Lürzer’s goodies to give away.
With 248 pages, the new volume showcases examples of the best international work in the field of packaging design over the past couple of years. So it’s not only an extensive source of ideas for all those involved in packaging design but also a treasure trove for marketers seeking designers able to extract that added value from a product.
With categories including alcoholic and non-alcoholic beverages, cosmetics, fashion, food, publishing and even shopping bags, a total of 4,732 submissions were received from 55 countries and they were all reviewed by a top-notch jury (Tony Adamic, founder and creative director of design studio Elevator, Croatia; Derrick Garrick Hamm, creative partner at packaging design agency Williams Murray Hamm, UK; Dr. Christoph Häberle, dean of studies, Packaging, Design & Marketing at Hochschule der Medien, Germany; Shingo Miyoshi, president and publisher, Pie Books, Japan; Mitch Nash, founder and owner of cult giftware producer and design company Blue Q, USA; and Michael Weinzettl, editor in chief, Lürzer’s Archive).
For most normal people, the book is €29.50. But StopPress has got one copy of the flashy new book to give away. And we’ve also got 15 copies of the Lürzer’s Archive 25 Years issue to dish out.
Packaging design is an art and a skill. But sometimes product names mean something completely different in other countries. So scour the internet for pictures of the best, funniest foreign products, or perhaps tell us a hilarious tale about a product that didn’t work in a foreign market (like the untrue Chevy Nova myth), and to the victor will go the literary spoils.