While there’s numerous graphic commercials on television utilising the gory shock factor to ram home the message about the perils of drink driving, Asia Pacific Breweries (APB) Ltd has devised an interactive approach to encourage responsible drinking. Represented in New Zealand by DB Breweries, APB is playing responsible corporate …
If you whipped through the pages of the New Zealand Herald yesterday you might have seen the double page spread for the latest news service on the block, NZ Notworth News, due to launch later this month. It’s not news as you know it and takes a mocking and …
While many recent marcom graduates may still be rummaging around for that elusive job, 10 lucky newbies from across the country have been hand-picked from hundreds to take part in the inaugural intake of the Clemenger Group Graduate Programme.
As part of the programme, graduates rotate through Colenso BBDO, Clemenger …
New Zealand is well and truly bathing in the light of tourism goodness at the moment. First comes news that December saw the largest influx of international visitor into the country since records began, then comes the announcement at the Wanderlust Travel Awards that Enzed’s been named the third …
As if Air New Zealand’s controversial spokesbeast Rico hasn’t had enough criticism directed at him, now he’s been accused of being a rip-off.
December was a disappointing month in the world of newspaper advertising, with nothing deemed good enough to tickle the fancy of the NAB Ad of the Month award judges. But things have improved in the first month of 2011, with Ogilvy taking out January honours with its long-copy ad for youth mentoring scheme Brothersinarms.
As the world becomes increasingly digital, marketers everywhere continue to grapple with the thorny issues around digital marketing. Thankfully, the knowledgeable folk from Ubiquity are here to help you navigate the treacherous e-waters. So, every two months we’ll be running a Q+A to answer all your burning questions about digital marketing (send topic suggestions to [email protected]). To get the ball rolling, some sage advice on how to ensure the security of your customer information, a topic that’s been getting a bit of press recently thanks to Telecom, AA and others.
To celebrate the launch of MediaWorks’ new channel FOUR this weekend, Special Group decided to create a massive inflatable duck and, after filming it for a channel ident, berthed it in the Auckland viaduct for passersby to marvel at (puntastic kudos to Tim Newman for coining the phrase ViaDuck). Dutch artist Florentijn Hofman’s oversized aquatic birds have been deployed in cities in Europe, Asia and South America, so no-one ever claimed it was an original idea. But not only has the giant yellow duck been done overseas, it’s also been done in New Zealand—and not too long ago either.
For too long Kiwis have been unable to thrust examples of the best and worst packaging in New Zealand into the spotlight. But that’s all changed thanks to the launch of the Unpackit Packaging Awards, the brainchild of Wanaka-based “resource recovery community enterprise” Wastebusters.
The Rugby World Cup is only a few months away and most New Zealanders, including our mincing strutter of a prime minister, are starting to get a little hot under the collar. But, unlike the seemingly excessive television broadcasting deal, where most of the games will be available to view on three different channels, there will be just one official radio station. So for all those poor sods who can’t get themselves in front of a screen, the Radio Network’s Radio Sport will be the place to hear all 48 games after it was named as the official radio broadcaster of Rugby World Cup 2011.
…Fairfax Magazines does the old switcheroo, Foodtown Magazine ups its business game, the NBR welcomes a new adman, OMD starts a family affair and Ideas Shop and Nickelodeon get digital.
The consumers demanded that it be brought back. Tip Top listened to them. And it seems the Grapefruit and Lemon Fruju fairytale continues, because Colenso BBDO’s new spot for the quintessential summer treat has won the first round of Colmar Brunton’s Ad Impact Award.
With a new TV channel about to launch, a few smart cookies at the helm who have well and truly laid the gauntlet at the feet of TVNZ, some positive radio results, good news on the interactive front and a new group buying venture on the horizon, 2011 is destined to be a fairly exciting one for MediaWorks. And, after a summer of reflection, Roger Beaumont, the director of marketing and communications, has decided the house is in good enough order for him to step down from his role.
In what some marketing experts claim is the best thing since sliced bacon, Colmar Brunton has joined forces with StopPress to bring you a new—and particularly useful—addition to the website. So, dear readers, let us introduce you to the Ad Impact Award, a monthly honour that will be bestowed on the TV brand ads that are proven to have the biggest impact on consumers—and therefore get more bang for the client’s buck and better results for the brand.
2011 has got off to a busy start for Zephyr, with three new accounts being added to an already impressive looking client roster.
It seemed like a match made in heaven, but poor sales figures—despite a big increase in media spend—appear to be the major driver behind Hyundai’s decision to say goodbye to its agency Assignment Group.
For decades, TV has been seen as the go-to medium when it comes to mass awareness marketing. But, with other media eating into its share as consumers modify their media habits, it isn’t the eyeball powerhouse it once was. TV is still a very attractive proposition, however, and is undoubtedly the best way for brands to tell stories, so the major New Zealand broadcasters have joined forces in an effort to start talking themselves up and launched a spruced up, industry funded organisation called ThinkTV.
Raydar has picked up the Virgin Blue Group account in New Zealand, which will see it handle advertising in New Zealand and Pacific Island markets for Pacific Blue and Polynesian Blue airlines.
Despite what everyone says, you marcomms folk are usually quite a generous lot, as evidenced by the fact that Adshel’s Christmas promotion saw 833 of its advertising panels being donated to 25 charities across Australia and New Zealand.
New Zealand has a nigh-on unhealthy obsession with oversized novelty items. Carrots, L&P bottles, trout, salmon, sheep, kiwifruit… the list goes on. So what better way to celebrate the arrival of MediaWorks’ new mainstream entertainment channel FOUR this weekend than to set a 12 metre high, 14 metre wide inflatable duck loose on Auckland harbour.
Hot on the heels of the Yellow/Groupy deal and in line with the online acquisition strategies of other major media networks, MediaWorks has entered group buying territory, signing a joint venture agreement with Cudo Australia, Microsoft and Nine Entertainment Co. to launch Cudo in New Zealand.
One of the primary jobs of a marketing team should be to govern the brand; to take care of it, make it thrive and stop it from getting ripped to shreds in the media.
The ever-popular New Zealand Post Targeted Communications’ direct marketing workshops are back for another year. And the first one, which will be led by Shirtcliffe & Co’s Matt Shirtcliffe, is scheduled for Thursday 10 February at the Media Centre in Parnell. Tony Clewett, creative director at DraftFCB, will present at the following workshop on Thursday 3 March. So, if you want to expand your DM mind for free, best get your name in the hat.
Things seem fairly sedate on the Movings/Shakings front at present, but there are a few noteworthy exceptions, with a Kiwi chap being tapped for higher Unilever honours, TVNZ announcing some new blood for its board and the Semi-Permanent doyenne who’s sailing for waters anew.
Queenstown is the jewel in New Zealand’s tourist crown and, following a successful bid for the exclusive advertising rights at the resort town’s airport, iSite Media is now the proud owner of a fairly hot piece of media property.
Very little of anything seems to get done in New Zealand in January and that rule also tends to apply in the world of advertising, so, aside from Kiwibank’s new ‘we make it easy to change banks’ push and Hyundai’s launch of the i45, it’s fairly slim pickings on the new campaigns front this month, with all the usual DIY, retail and grocery suspects (particularly Countdown on ONE) dominating New Zealand’s holiday screens.
Ninety of Asia Pacific’s most fertile advertising minds have been chosen to select the winners of this year’s AWARD awards. And ten of them will be doing their level best to make sure all the New Zealand entries get higher marks.
Who’s it for: Unitec by Special Group and Film Construction
Why we like it: Filming three students at the start of the school year to promote an academic institution is a particularly brave move, but taking the reality TV approach appeals to the …
When Cannes Lion-winning Curious Film director Darryl Ward was interviewed in the September/October edition of NZ Marketing, he said he’d done the music videos, he’d done the films, he’d done the commercials and now he was keen to reference his love of film and start dabbling in distribution. And the Curious gang have obviously got pretty good taste, because independent film Winter’s Bone, the first film it distributed in Australia and New Zealand, has received four Academy Award nominations for Best Picture, Best Adapted Screenplay, Best Actress for newcomer Jennifer Lawrence and Best Supporting Actor for John Hawkes.
It’s been four years in the making and now that the winds of economic change seem to be blowing softly, Ian Wishart’s publishing company Howling at the Moon is set to launch ‘Project X’, a “double header” monthly magazine called His/Hers that aims to cater to both sexes.