‘Cannes of the south’ chooses its creative weapons

Ninety of Asia Pacific’s most fertile advertising minds have been chosen to select the winners of this year’s AWARD awards. And ten of them will be doing their level best to make sure all the New Zealand entries get higher marks.

And the list is: M&C Saatchi’s Dave King on the Direct Marketing panel; Steve Ayson from the Sweetshop on the Craft in Film panel; Jamie Hitchcock from Assignment Group on the Film and Video panel; freelancer Geoff Francis on the Print Craft panel; Oliver Maisey from McCann Worldgroup on the Radio panel; Adam Good from AIM Proximity Auckland on the Digital panel; Dean Poole from Alt Group on the Design panel; and TBWA’s Andy Blood, Colenso’s Nick Worthington and DDB’s Toby Talbot on the Creative Innovation & Integrated Panel.

Chairmen of the individual juries are Chris Doyle, Interbrand (Design), Rob Galuzzo, The Finch Group (Craft in Film), Tay Guan Hin, JWT South East Asia (Print, Poster, Outdoor & Ambient), Iain McDonald, Amnesia Razorfish (Digital), Duncan Marshall, Droga5 (Film & Video), Noah Regan, Three Drunk Monkeys (Print Craft), Paul Nagy, Clemenger BBDO and ex-creative director at Clemenger BBDO Wellington (Radio), and Dylan Taylor, BMF Sydney (Direct).

The awards presentation will take place on Friday 25 February at CarriageWorks Sydney, and it’s the culmination of The Communications Council’s Festival of Commercial Creativity ‘Circus’ (February 22-25).

The re-engineered AWARD programme has been moved from its usual slot in November to accommodate an expanded programme, reflecting the growing importance of creativity to business, economies and society. New award categories have been added, including music video, applications, social media, environmental design, and branded content. And there is also a newly-introduced award for Creative Innovation to recognise creative that defies categorisation.

Another dimension of AWARD’s expansion is the Communications Council’s ‘Circus’, a three day programme leading up to AWARD night that features a stellar line-up of local and international speakers in packed day of creative inspiration.

Michael Ritchie, deputy chair of AWARD and member of the Communications Council Board, says the Circus line-up is cracker, “probably better than you’ll get at any single day in Cannes”.

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