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News
Mirror mirror on the wall, who’s the biggest Shopping Channel fan of all
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The Greg Partington-owned Shopping Channel launches on 1 October on Sky and Freeview channel 18. And, along with a series of ads featuring some of the hosts imploring Kiwi businesses to sell their stuff on the box, plenty of giveaways on Facebook and a fair bit of social media activity, Ogilvy and Robber’s Dog have also released a new TVC, one of the first projects new executive creative director Angus Hennah got stuck into after he arrived at the agency in July.

News
Campbell Arnott’s goes below and beyond
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Campbell Arnott’s New Zealand has formalised its relationship with marketing agency Belowtheline after six months of competitive pitching on a project-by-project basis, putting the agency in control of “through-the-line marketing” across in-store activation, consumer promotional work and select television work for the company.

News
Samsung takes another chunk out of Apple acolytes
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You may have seen Samsung’s feisty print ad dissing the features of the soon-to-launch iPhone 5. Now Samsung has launched a TVC in the US that once again takes aim at the lemming-like Apple fans by trying to show that the tech company du jour is, in fact, a bit behind the eight ball and its products—block your ears Apple lovers—are so mainstream they’re even popular with parents.

News
Financial: Kiwibank Green Ops
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Switching banks is such a hassle almost nobody bothers. But by triggering change to the system and then creating a category-breaking campaign to let everyone know how easy it was to do it, new customers came flooding in to Kiwibank.

News
You’re on Koru camera: Air New Zealand and Saatchi & Saatchi shine a light on lounge bludgers
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Air New Zealand recently started showing a video on selected domestic flights to promote its relationship with the Department of Conservation and, specifically, the nine walking wonders of New Zealand. Saatchi & Saatchi was behind that one and it’s back again with a nice little online campaign to promote the airline’s Above & Beyond business loyalty scheme by showing what some travellers will do to get into the Koru Lounge.

Opinion
She’ll be comin’ round the mountain (in a BMW xDrive)
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A few weeks back I ventured to Turners Auctions with a friend who was on the hunt for a new steed. If a car caught our eye, we’d kick the tyres, push a few buttons inside, lift the bonnet, check the oil, and stand back and say ‘yep, she looks pretty good’. The engine could have been inserted upside down and we probably still would’ve said that, so, given this complete lack of mechanical knowledge, it was perhaps slightly ironic that a few days later I was invited to venture to Central Otago to take some beefy new BMWs for a few frosty donuts in the snow. But, as a freeloading journalist with a rich boganic Invercargill heritage, it was an offer too good to refuse.

News
A dash of art with your commerce, ma’am? DDB’s Justin Mowday on Lindauer’s Girls’ Night Out
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As expected, there’s been a fair bit of discussion about Lindauer’s new campaign on StopPress, some quite enjoying the gender-based hyperbole, some feeling it’s a little too abstract and/or sexist. We couldn’t get hold of DDB’s managing director Justin Mowday last week for a chat when it launched. But we caught up with him yesterday. So what’s the deal? And what else have they got up their sleeves?

News
Internal affairs: Auckland vs. Wellington
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When it comes to self-promotion, it’s fair to say the coolest little capital in the world has had it over the big little city for a while now. And while the lure of the exotic foreigners is hard to ignore, both cities have launched campaigns recently to attract more domestic visitors, with Auckland taking a self-deprecating approach to try and knock a few stereotypes on the head and Wellington offering up a few treats to potential guests from its biggest market.

Opinion
Who cares about Spikes Asia? You should
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Fairfax communications and marketing manager Nicola Igusa ventured to Singapore for the Spikes Asia Festival. And she asked James Mok, the newly minted APAC region executive creative director for DraftFCB, and Sandra King, the group sales and marketing director for Fairfax New Zealand, for their views on the festival and why they think the New Zealand industry should care about it.

News
Colenso at the pointy end of Spikes Asia, DDB close behind—UPDATED
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The Spikes Asia winners were announced overnight, with Australia, India and Japan dominating the grand prix prizes. But Colenso gave em a taste of Kiwi and came home with 15 spikes, including five golds, nine silvers and a bronze. DDB and Rapp Tribal nabbed three golds, two silvers and three bronzes and we’ll claim a win for Air New Zealand’s grand prix in the branded content and entertainment category for Kiwi Sceptics, even though Host Sydney was behind it. And OMD pair Abi Morrish and Lauren Siemer took silver in the Young Spikes Media section.

News
Suggest toppings, win book
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My Kitchen Rules is currently screening on TV2 and, after some nice promotional work by TVNZ and Contagion and with the first ever Kiwi pairing featuring on the show this season, it’s drawing a fair swag of eyeballs. We’ve got three copies of judge Pete Evans’ cookbook Pizza to give away. So tell us your most interesting pizza combination (StopPress suggestion: Muttonbird and edam), come up with a name for it and the best efforts will get the booty.

News
Music with pictures
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Last week, the musical visionaries from Barnes, Catmur & Friends (and James ‘Black Jim’ Blackwood on drums) banished the ghosts of Battle of the Ad Bands past and took home the top prize. And for all those who weren’t there, and all those who were there but may have slightly hazy memories, here’s a few action shots taken by Dallas Pickering.

News
TVCs of the Week: 18 September
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The IHC shows some every day inspiration, Gravity goes on an international adventure, Lindauer turns on the waterworks, Fly Buys ventures into the wild, Flip assumes the juxtaposition, and Kleenex dresses itself up.

News
Out with the old, in with the New Zealand Direct Marketing Awards
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The RSVP & Nexus Awards have been rewarding insight-driven marketing for 26 years, but after an industry-wide review headed up by Ben Goodale, managing director of justONE and chairman of the Marketing Association’s Agencies’ Council, there have been some big changes this year, with a whole new structure and a new name: the New Zealand Direct Marketing Awards.

News
OMANZ calls for creative cat captions in first instalment of Out There challenge
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Some of the best ads in the world have been simple out-of-home advertising propositions, such as the 1994 ‘Hello Boys’ Wonderbra ad featuring Eva Herzigova, the Economist ‘Light Bulb’ ad which illuminated as pedestrians walked past, or perhaps even Tui’s long-serving ‘yeah right’ campaign, which has recently enlisted the services of a mobile billboard that will travel to renowned Ridge habitats in Auckland. So, in an effort to promote more of this outdoor magic and give both marketers and agency folk the opportunity to have some fun with the medium, The Outdoor Media Association of NZ is launching the Out There Challenge.

News
Eleven PR takes Aussie accolade, gets set to conquer other foreign lands
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New Zealand is a nation built on exports, and historically they’ve come from the primary sector. All going to plan, the country will be exporting more of its IP in the future and that’s what Eleven PR, which was established in New Zealand, launched in Australia less than two years ago and won the PR agency of the year award at last week’s Mumbrella Awards, is planning to do.

News
Gravity gives birth to advertising quintuplets as Coffee Run project hits screens
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Kirstie Stanway got the shock of her life when she turned up for her first day as an intern at More FM and ended up flying to El Salvador as part of a marketing campaign for Gravity Coffee. And now Kiwis get to see how her rather unique experience panned out in a rather unique way, with her journey being made into a series of 45 second TVCs that will play in the first ad break of 3 News each night this week.

News
Fairfax Digital looks to harness the wisdom of the crowd—and its data—with user-generated content hub
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Not surprisingly, the relaunch of the New Zealand Herald as a tabloid and the redesign of the nzherald.co.nz website have dominated most of the attention in the newspaper sphere in recent weeks. But Fairfax has a few tricks up its sleeve as well and it has announced the launch of Stuff Nation, a repository for user-generated content and a more personalised news experience that promises to “transform the landscape of New Zealand journalism”—and the way Fairfax Digital delivers media packages in New Zealand.

News
TVNZ and Contagion mix it up for My Kitchen Rules campaign
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TVNZ is currently revelling in some massive numbers for New Zealand’s Got Talent, which went from an average 5+ audience of 935,000 in its first episode to 975,000 last night. It’s got another ratings tiger by the tail with My Kitchen Rules on TV2 and, in an effort to emphasise that it is less like a simple cooking programme and more like a character-driven, drama-filled reality show, it developed a campaign in conjunction with Contagion based around the idea that ‘Some things don’t mix’.

News
Fly Buys and Clemenger BBDO tap into the ‘animals in advertising’ zeitgeist with shopping-related take on the Butterfly Effect
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The recent Why Telecom campaign recorded a series of curly customer questions and then, to make the whole thing slightly less boring, decided to employ the services of a range of talking animals. And the new Fly Buys campaign by Clemenger BBDO has also gone heavy on the creatures—and on Butterfly Effect references—to show that “Every time you swipe, something a little bit good happens”.

News
Dry your eyes mates: Lindauer and DDB fight for female freedom by showing hapless, weeping men
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In the world of advertising, the portrayal of men often tends to be split into two major categories: the hyper-masculine, sex-fuelled, beer chugging, sport-loving creature or the hapless, helpless dunce incapable of doing even the simplest of tasks without the help of a female. Of course, there are many exceptions to that stereotypical rule, but both ends of this spectrum are often seen as being low hanging fruit. But, as part of Lindauer’s Girl’s Night Out campaign, Lion and DDB have picked that fruit, put it into a bottle and given it a good shake with a 90 second TVC by the Roadmap Institute called ‘Don’t Worry Boys’.

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