New Zealand is a nation built on exports, and historically they’ve come from the primary sector. All going to plan, the country will be exporting more of its IP in the future and that’s what Eleven PR, which was established in New Zealand, launched in Australia less than two years ago and won the PR agency of the year award at last week’s Mumbrella Awards, is planning to do.
http://www.youtube.com/watch?v=P86m7sWrmtMEleven PR Sydney is part of the Whybin/TBWA Group and works closely with sister agency, Eleven PR Auckland. As well as the big award, it also shared the win in the innovation award for the M.J. Bale Grazed on Greatness campaign alongside Whybin/TBWA Sydney, which was highly commended in the creative agency of the year and in the insight category for RaboDirect’s Steal Your Dreams back.
“When we set up Eleven PR we did so knowing there was an opportunity to export the brand and I’m thrilled with our progress to date,” says managing director Kelly Bennett, who’s currently judging at Spikes Asia and was given a regional role with the TBWA network earlier this year. “Rob and his team have had an amazing year, first at Cannes [where they won two gold and one silver PR Lion for the Grazed on Greatness campaign] and now with this latest accolade, so I’m really proud they’re doing so well. Winning Australian Agency of the Year augurs well for our plan to roll out the Eleven PR brand to relevant markets throughout Asia.”
“With the way that the media landscape is changing it’s an exciting time for the PR industry,” says Rob Lowe, PR director of Eleven PR Sydney (see what he thinks about advertising and PR working together here). “Clients are demanding more interesting, creative PR campaigns that affect consumer behaviour and don’t just create editorial. To do that we work closely with some amazing people from a variety of planning, creative and digital backgrounds and use their specialist skillsets to help make our PR campaigns more broad reaching, strategic and hard hitting. It’s a winning formula.”
http://www.youtube.com/watch?v=3pOVfJwBd5sNaked’s Share a Coke was named campaign of the year, DDB Group’s ‘It’s like love’ for Tourism Australia was voted the country’s favourite TV ad, Clemenger BBDO Sydney took the creative agency of the year title, We Are Social was named specialist agency of the year and Match was named media agency of the year.