http://www.youtube.com/watch?v=eJ38Ls0Ezs0Who’s it for: IHC by Crestani Communications, DoubleFish and Exile Films.
Why we like it: While the coverage of the Paralympics in New Zealand left a lot to be desired, the performances that New Zealanders did get to see were, as expected, remarkable and inspiring. And the IHC’s latest campaign, which follows up this one from a few years back and was shot by Christine Jeffs, does a great job of showing how those with intellectual disabilities are remarkable and inspiring every day.
http://www.youtube.com/watch?v=NB_I5l5dHkMWho’s it for: Gravity Coffee by Special Group and Robber’s Dog
Why we like it: Punking an intern is bound to make for entertaining viewing. And running a new TVC each night of the week that charts said intern’s unexpected journey to El Salvador to see where Gravity Coffee comes from keeps things fresh as well. It’s advertising, but it’s interesting enough to make a story out of it.
http://www.youtube.com/watch?v=M_RowU43ncwWho’s it for: Lindauer by DDB and The Roadmap Institute
Why we like it: We didn’t at first, given it seems to fit squarely into the stereotypical ‘hapless men in advertising’ category. And that’s not surprising, as it’s definitely not aimed at men. But it’s grown on us, it’s fairly ballsy and, by and large, the ladies seem to like the over the top role reversal.
http://www.youtube.com/watch?v=FtBtOou6dYcWho’s it for: Fly Buys by Clemenger BBDO and Flying Fish
Why we like it: It’s a fine line between cringe and quality when it comes to animals in advertising. But for all the dreamers out there, it’s nice to think a mundane activity like swiping your loyalty card might lead to some joy in the wild. Some fairly remarkable animation from Psyop. And extra points to all the retailers involved for agreeing to contrast the animal scenes with the fairly grim but actually quite accurate depiction of the shopping experience.
Who’s it for: Flip by Sugar & Partners and 8com
Why we like it: New Zealand likes to think of itself as a nation filled with tech-savvy early adopters. That’s debatable, but what’s pretty clear is that we pay a lot for broadband. In fact, as this simple, nicely shot spot for new telco player Flip shows, it costs more than it does in Hungary.
http://www.youtube.com/watch?v=0sdrejih1dAWho’s it for: Kleenex by Ogilvy
Why we like it: Carefree recently confronted an advertising taboo by using the word ‘vagina’ to sell its wares. Kleenex has basically gone in the opposite direction, with a campaign that’s about as far away from wiping your arse as you can get.
