Get the latest direct to your inbox twice a week. Sign up today.
News
Famous Roto-Vegas butters up the Aucklanders
By

Auckland and Wellington have recently prostrated themselves in front of their fellow countryfolk with campaigns aimed at luring more domestic visitors, a group that makes up around 60 percent of the total tourism take but often seems to be overlooked in favour of the glitzy foreigners. And Rotorua has followed suit by starting up a three-year, $2.25 million conversation called ‘Famously Rotorua’ that aims to get affluent northern urbanites to head past the Bombays for a bit of nature, culture and excitement.

News
Canstar survey shows big chunk of TV watchers are ad dodgers
By

As the digital TV switchover begins rolling out in New Zealand, the latest Canstar Blue survey on television viewing, ownership and purchasing habits has coughed up a bit of bad news for TV advertisers, with more than three-quarters of the 587 respondents saying they avoided watching ads and 31 percent recording TV and fast-forwarding through them.

News
Wheedle fails to reach reserve
By

New auction site Wheedle closed down yesterday—its second day of operation—after a slew of maintenance and security issues. But it isn’t completely throwing in the towel: managing director Carl Rees says the site will relaunch once they’re “totally satisfied that the site will provide the high level of experience we want our customers to enjoy”.

News
The BOTAB mix tape
By

If you haven’t rocked the horns at CAANZ’s Battle of the Ad Bands yet, you should put it on your advertising-related bucket list. But if you can’t wait until next year, this year’s festivities were captured beautifully—and, for those in the film, probably embarrassingly—by the gang at Flying Fish.

News
Lay of the land: Nielsen’s rural survey shines a light on farmers’ media habits
By

The primary sector has played a massive role in propping up the New Zealand economy during this recessionary period and while farmers might not be tucking quite as much cash under their mattresses as they have been in recent years, they’re still very lucrative targets, as evidenced by the massive number of companies greasing up to them at Fieldays. And now Nielsen has released results of its inaugural Nielsen Rural Survey to show how they can best be reached.

News
The Glossies: August/September
By

Ah The Glossies. How we’ve missed you. But you’ll be overjoyed to know we’ve saved the best for last with a bumper double edition to round out this year’s competition. So peruse the entries, marvel at their quality and cast your vote.

News
NZBCF spreads the love by spreading a message
By

The Flight of the Conchords used the power of laughter in its charity music video to help raise funds for CureKids. But The New Zealand Breast Cancer Foundation’s 2012 Breast Cancer Action Month campaign, which features a new recording of Chris Knox’s iconic Kiwi ballad ‘Not Given Lightly’ and a music video starring famous and not-so-famous New Zealanders who want to remind the women they love to be vigilant and reduce their risk of breast cancer, is using the power of tears to get its message across.

News
Please don’t read this book
By

Paul Catmur’s take on ‘Changing the world is the only fit work for a grown man’, an eyewitness account of the life and times of advertising visionary Howard Luck Gossage.

News
Sealord and Saatchi look inside for inspiration in first ever brand campaign, as Greenpeace uses spoof video to tell its side of the story
By

Last year Sealord and Greenpeace got into a bit of a stoush after the environmental group’s ‘Nice logo. Bad tuna’ campaign aimed to draw attention to what it believed was a seafood company “buying its tuna from fishing companies that are needlessly destroying marine life”. Sealord called it misleading in the extreme and got its lawyers involved. And it might have to give them another call, because following up from the company’s first ever brand campaign by Saatchi & Saatchi, Greenpeace has released a spoof ad that again takes aim at Sealord’s sustainable credentials.

News
Banks to National Bank customers: ‘Pick me! Pick me!’
By

TSB managed to get itself on TV remarkably quickly after the announcement of the National Bank/ANZ fusion with a message aimed directly at the customers who see the rebrand as an opportunity to switch. And, as expected, the rest of the banks were close behind with their own various overtures.

Opinion
Rise of the machines
By

DraftFCB’s Steph Pearson was one of two winners of Yahoo!’s inaugural Digital Stars competition. And this glimpse into the future of media earned her that title.

News
The conversation economy: BNZ’s Craig Herbison on the thinking behind the ‘Be good with money’ campaign
By

BNZ’s teaser campaign reached its denouement last night, launching its new brand platform ‘Be Good with money’ and adding some spice to an already pretty spicy financial marketing scene after last week’s formal announcement about the cessation of the National Bank brand. BNZ’s chief marketing officer Craig Herbison talks about starting conversations, breaking taboos and focusing on the bigger issue.

News
BNZ tries to claim the moral high ground as Money is Bad/Money is Good teaser campaign comes to an end
By

After three weeks of TV ads, hundreds of mystery billboards, a few spray painted footpaths, a hijacked Twitter account that sent around 100 people to a fake money drop, and a fair bit of speculation about who was behind the ‘Money is Bad/Money is Good’ teaser campaign, our suspicions were confirmed last night when the BNZ logo came into view alongside its new tagline ‘Be good with money’.

News
Campbell Live passes the hat around for hungry kids—UPDATED
By

When mainstream media outlets put their minds to it, they can be a powerful force for good. Campbell Live, which was in the headlines today after the announcement about is main rival Close Up, has given it a good nudge this year with a series of fundraising initiatives and it’s been shining a light on child poverty in New Zealand and its social and economic impacts this week. To raise funds, it’s instituted Lunchbox day with KidsCan and there are a number of businesses and community organisations doing their bit around the country. So as you slip back to work from your Friday power lunch, either text lunch to 8595 to make a $3 donation or harass the boss to come up with some cash. Or both.

News
Close Up set to close up as TVNZ looks to give prime time a refresh
By

The axe is hovering over Close Up after a release was sent out yesterday saying it was looking at a ‘proposal’ to switch it off in favour of what TVNZ’s news and current affairs head Ross Dagan calls a “new daily current affairs show with a distinctively different format”. Most believe it’s already a done deal, and if it goes ahead, the show will finish up by the end of the year, bringing an end to a format that’s been running for 23 years.

Movings & Shakings
Movings/Shakings: 28 September
By

A few big switcheroos in Wellington, with Assignment Group, Saatchi & Saatchi and Clemenger BBDO ringing the changes, Naked lures one of its own back home, Rachel Broadmore swaps banks for booze, Ben Rose swaps bureaucracy for banks, the Orange Group ups its events arsenal, and Random House announces a new publicist.

News
Battle of the metaphors: Vodafone gives Telecom a wink
By

There were a few raised eyebrows when Telecom chose a turtle to play the role of brand mascot in the new Tommy and Boris campaign. And Vodafone has taken the opportunity to subtly poke fun at its major competitor with a cheeky wee number starring its spokesboy James Rolleston and a greyhound called metaphor.

News
The disappearance of Mrs H.E Rald
By

APN went to plenty of trouble to promote the recent changes to the New Zealand Herald and nzherald.co.nz, with a fancy TVC, a host of print and digital advertising and a microsite dedicated to keeping readers and advertisers informed. All up, the campaign had a ratecard value of $4 million (although it used its own media channels extensively). And, in what could either be seen as an example of how far newspaper marketing has progressed, or an example of how the newspaper industry didn’t need to do jack to maintain its readers and advertisers back in the day, it was slightly more advanced than the campaign the Herald ran to preview its last major format change in 1960.

News
In with the blue: ANZ and TBWA\ bank on the power of two—UPDATED
By

The fusing of two financial entities that between them have nearly half of the population on their books is a massive—and massively complicated—task, both logistically in terms of back-end systems and emotionally in terms of assuaging customers’ fears through communications. It’s been in the planning for a while, of course, and in response to yesterday’s official announcement that ANZ would be phasing out the National Bank over the next two years, Whybin\TBWA is about to launch a big integrated campaign that “heralds the start of a new era for ANZ and reassures customers they will be getting the best of both worlds”.

Opinion
Personal data leads to personal choice
By

In response to an article in yesterday’s Herald based around the fact that New Zealanders have little idea about how their personal information is collected and sold by ‘data brokers’, the Marketing Association’s chief executive Sue McCarty outlines the ways the local marketing community is balancing the protection of consumers’ rights with the right of marketers to add to their business’s success.

1 567 568 569 570 571 697