Fraser switches off MSN, heads back to TV with senior MediaWorks role

MediaWorks TV said goodbye to its director of sales Linda Farrelly earlier this year. And it’s found an able replacement in the form of Liz Fraser, up until recently the general manager of MSN NZ and chair of IAB NZ, who will take on the newly created role of director of sales and marketing. 

Like many of her new colleagues, Fraser worked extensively in sales and marketing with TVNZ and, like Paul Maher, who was sales and marketing director for TVNZ and is now chief executive of television at MediaWorks, she will be overseeing both the sales and marketing functions for TV3, Four, TV3 +1 and C4, with the two departments coming together for the first time in the company’s history. 

“I’m truly excited about moving back in to television in a sales and marketing capacity, and believe my past experience puts me in great stead to challenge our competitors,” she says. “Having learned the intricacies of digital media over the past five years, plus 14 years of television experience, I feel extremely confident to support the MediaWorks TV team to shift the dial upwards and gain enormous momentum to win.”

She says she’s very proud of what she achieved with MSN, which was practically a start-up with just a couple of staff when she came on board five years ago and recently launched its new corporate identity Mi9 along with a suite of online tools, including a real-time bidding platform and behavioural targeting options

Given MediaWorks’ integrated offering across TV, radio and digital, which is one of its major trump cards over TVNZ at the moment, learning about the digital realm will be very handy. And Maher agrees. 

“She has exceptional skills in creating solutions with agencies and clients, and her unique experience in building digital content brands will be invaluable,” he says.  

After two years as chair of IAB, her role will cease and the board is coming together tomorrow to choose a new chair and deputy chair. 

As for Mi9, Dan Robertson has been appointed to the newly created position of New Zealand commercial director. He has worked for Mi9 and its predecessor MSN since 2007 and most recently held
the position of Mi9 sales director. In 2011 he was appointed to the Advertising
Standards Authority board as online representative.

started his career at the Waikato Times, where he worked as a cadet before
progressing to senior advertising positions at various Fairfax newspapers. He
was later promoted to media consulting roles spearheading sales of Fairfax
Media newspapers, magazines and online properties to Wellington and Auckland
agency partners.

am ridiculously proud of Mi9’s achievements. We started as an underdog and
today operate advertising networks and platforms that really matter to New
Zealand’s major agencies and their brands,” he says.

Fraser says she’s sad to leave and she’ll miss the crew, but she’s leaving the business in great shape and sound hands. 

“Dan knows what he’s doing. I’d love to say I taught him everything he knows, but many of Mi9’s achievements are a tribute to Dan’s commercial panache. Just you watch.” 

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