
Just as humans will always react strangely when they see themselves on the big screen at the cricket, it seems they will also react strangely when they have the chance to see their name on a can of Coke, something the Share a Coke campaign has tapped into, first in Australia and now in New Zealand with the help of Ogilvy. And, continuing its long association with the festive season and adding to the more than 200 popular Kiwi first names (as this chap found out, Osama wasn’t one of them) and colloquial terms like Mate, Sis, Bro, Mum and Dad that have taken the place of the brand’s cherished logo, Coca-Cola has released another limited edition set of cans featuring the names of Santa and his nine reindeer.