AA Insurance and the Specials keep righting wrongs in next phase of ‘Let’s Get Things Sorted’

AA Insurance and Special Group took the opportunity to remind the nation about the positive aspects of insurance with the launch of its big 90 second brand ad a few weeks back. And now it’s following that up with a series of 30 and 15 second product ads—once again nicely crafted by Special Problems—and an attention-grabbing outdoor campaign that aims to communicate the new ‘Let’s get things sorted’ positioning and showcase the various facets of the business, from tailored car insurance to personal case managers. 



By all accounts, the campaign seems to be working very well. And, unlike some of its competitors, the fact the company has traditionally had more more emphasis on car insurance than on house and contents seems to mean it hasn’t been tarred with the same post-Christchurch anti-insurance brush. 


Brand: AA Insurance –

Head of Marketing – Richard Park

Brand & Communications Manager – Melodie Vickars

Marketing Representative – Andrew Davidson

Brand & Sponsorship Specialist – Joshua Thomson

Agency: Special Group –

General Manager – Hilary Cootes
Creative Director – Rob Jack
Creative Director – Tony Bradbourne
Account Manager – Nicola Winslade
Creative – Kim Fraser
Creative – Oriel Davis-Lyons
Creative – Richard Maddocks
Head of Production: Nigel Sutton
Agency Producer: Mahsa Willis

Production Company: The Sweet Shop – Special Problems –

Director – Special Problems (Cam Hooper and Joel Kefali)
Producer – Larisa Tiffin
Director of Photography – Cam Hooper, Andrew Stroud, Crighton Bone and Ari Wegner
Editor – Cam Hooper and Julian Currin
Post Production – Special Problems
Audio – Franklin Road
Music – Peter van der Fluit / Liquid Studios

Photography credits:

Photographer: Paul Jones

Photographers Producer: Emily Moon

Photographers Agent: Match Photographers

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