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News
Review: Seven Sharp’s dull-edged premiere
By

I suck at watching awkward television because I always feel personally responsible for that awkwardness. I can’t get through an episode of American Idol without squirming into the back of my couch, flinching as every one of Simon Cowell’s barbed remarks pointed directly towards me. Their failures are my failures, and that’s why I couldn’t stand the first episode of Seven Sharp, which was more cringe-worthy than watching a chalkboard being scratched for thirty minutes.

News
StopPress’ best Super Bowl ads of 2013
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The average game of NFL contains only 11 minutes of action, the rest of the three hours is spent on replays, shots of players, and commercials. It’s no wonder then that there’s so much hooplah around Super Bowl ads, because for some it’s the only entertainment amidst the spectacle that is American football.

News
Volkswagen and DDB spread the bug
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Planking, owling, batting, breading, milking, Tebowing, horsemanning … There’s certainly no shortage of ridiculous participatory memes these days. And, to launch its new Beetle, Volkswagen and DDB have tried to create another one: Beetling.

News
Making the data sing: Facebook and iTunes collide as Kiwi website 25mostplayed.com goes live
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The confluence of data and creativity—and figuring out how to combine the ‘math and magic’ to best effect—seems destined to be one of the marketing world’s biggest challenges in coming years. And Anthony Gardiner has checked both of those boxes with a website called www.25mostplayed.com that, by combining Facebook data and iTunes data, offers a look at what’s tickling the musical fancy of different demographics.

News
Y&R mans its impressive new fort
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Over the past year and a bit, Y&R NZ has been undergoing something of a transformation (as its logo said, ‘re-est. 2012’). And, along with a new brand, new sub-brands and a swanky new office in the Auckland CBD, there have also been a host of changes to the staff roster in recent months.

Movings & Shakings
Movings/Shakings: 31 January
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Admission grows like topsy, Fuse gets a Christmas present, Oddbird takes flight, Firebrand joins the Salt stable, Komli signs up The Economist, Josh Moore, Philip Andrew and Dave King get jury nods, Matt Palmer joins The Feds and Lance Kelleher re-signs with 8com.

News
Are SPCA dogs Top Gear material?
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Off the cuff comment by Top Gear presenter fuels speculation that the show is coming to New Zealand to film our talented dogs, however the agency behind the campaign says it’s pure speculation.

Opinion
Big Data for dummies
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Big Data has become a big marketing buzzword. But, according to Darryn Melrose, most articles are written on the assumption the reader knows what the term actually means. So he decided to spell it out.

News
Ford and JWT embrace Kuga karaoke for X Factor sponsorship
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Sponsorship isn’t just about logos on hoardings any more. It’s all about ‘activation’ and ‘integration’. And, with the X Factor hitting TV3’s screens this year, broadcast sponsor Ford and its agency JWT have already got in on the act with The Passengers, a campaign that aims to find “traffic light tunesters and side-street singers” to feature on a remix of Che Fu’s ‘Fade Away’. Plus: Last two X Factor judges named.

News
Tip Top and Colenso’s blast from the past
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Where Kiwi kids may once have had a melting Popsicle dribbling down their chin as they climbed trees, played BYC or harassed geckos over summer, it seems they’re much more likely to be eating a Popsicle and staring at a screen these days. So, to tap into this evolution and add a bit of digi-fun to the brand, Tip Top and Colenso BBDO have tipped their hat to the classic arcade game Asteroids and custom-designed something similar to promote the new Popsicle Blasta.

News
Media Awards 2013: you be the judge
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For all those media minds looking to have their say on the best media thinking of the past year, prospective judges need to have their applications to join the Media Awards panel in by 4pm this Friday.

News
It’s a family affair: NZTA and Clemenger BBDO blur the lines
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Following on from last year’s Donna Time campaign, which moved the focus from young Maori mates to slightly boganic mums, NZTA and Clemenger BBDO have launched an eye-straining new print campaign that targets families where drink driving is a common behaviour and, like the previous campaigns, encourages someone to speak up about it.

News
APNO adds to Auckland arsenal
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In an effort to “be in the right place with the right inventory”, APN Outdoor has reached an agreement with the sole remaining principle of JAM Billboards, Vanessa Bryce, to acquire its three remaining billboard licenses in Auckland, effective from 1 February.

News
Mindfood iPad app gets readers’ clicks and Apple’s tick
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When tablet computers first arrived on the scene, they were slated as something of a saviour for the ailing magazine industry; a medium that offered the utility of digital technology but actually allowed publishers to make money from it. That certainly hasn’t come to pass in New Zealand yet, and there have been a couple of false starts in that space already. But with impressive download figures and an endorsement from Apple in its best of list at the end of 2012, McHugh Media’s Mindfood iPad app could just be a glimpse into the future.

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