Warehouse Stationery has put its creative account
up for pitch. And it’s pretty close to a must-win for the incumbent M&C
Head of marketing Cathy Atkins said it was
a bit early to talk about the agencies involved as they’re “right in the thick of
it” at the moment, but we’ve heard the pitch list is comprised of DDB, .99, Y&R and M&C Saatchi (it’s thought DraftFCB was invited to take part but decided to focus on Paper Plus instead).
Atkins says the pitch doesn’t involve media, which is held by Starcom, or below-the-line, which is held by Federation.
M&C Saatchi has Orcon, the NZ Fire and Police, NZTE, Maori TV and Qantas and Jetstar, which is mostly done out of Australia. But Warehouse Stationery spent over $20 million on advertising last year according to Nielsen AIS figures (which are based on ratecard spend) and it’s thought to be worth around $1 million to the winning agency, so it’s in a different league and if it loses a client of this size it will obviously put some major strain on the agency.
M&C Saatchi lost the Freedom Furniture account to bcg2 and lost out to .99 for the Tower business last year. Darryn Melrose also departed his role as chief executive in August last year, with Dave King and Tony Burt joining forces and taking over (King was unable to comment on any aspect of the pitch).