http://www.youtube.com/watch?v=_kcgKt6K-OAWho’s it for: Chorus by Chameleon Partners.
Why we like it: Kiwis love it when we’re noticed overseas (well, mostly). And it doesn’t get much bigger than ”the largest synchronised display of content in Times Square history”. As part of a competition run by Chorus to illustrate the fact that ultra-fast broadband means ”the world will get that little bit closer our ideas will spread that little bit faster”, 13 young New Zealand design students got to see their work up in very big lights (see more here).
Who’s it for: Mitsubishi by Clemenger BBDO
Why we like it: Nostalgia ain’t what it used to be, but this kitschy old Mirage ad is a good accompaniment to the requests to perm mullets and iron acid wash jeans in the ‘Let’s Do It All Again‘ campaign.