Outdoor media is doing it pretty tough at the moment, but Adshel had a stellar 2013, both here and in Australia. And now it’s got something else to shout about because, after 15 years of loyal service from the old brand, it has unveiled its new one.
Hobbit mania has thankfully subsided (although some embers sparked yesterday after the release of a few interesting emails). And Air New Zealand is back with another new safety video, this time featuring intrepid explorer/eater/showman Bear Grylls, who traipses around the Fiordland wilderness and helps to promote the airline’s $3 million commercial partnership with the Department of Conservation.
Victor Hugo said “puns are the droppings of soaring wits”. But while it could be said the new ad from New Zealand labour provider Allied Work Force fits the first half of that quote, it’s doubtful it could be included it in the latter.
Kiwi directing duo Mark Albiston and Louis Sutherland, collectively known as Mark & Louis, have picked up a Grand Prix at the Berlin International Film Festival for their feature Shopping. And, in more good news for The Sweet Shop gang, it has also been named as one of Creativity magazine’s stand-out production companies of 2012.
Last year, when Lindsey Redding passed away, one of the posts he had written called a ‘A Short Lesson in Perspective’ started circulating again. In it, he concluded that life in this industry didn’t really pass his ‘overnight test’ and that those sitting in “a darkened studio or edit suite agonising over whether housewife A should pick up the soap powder with her left hand or her right” should do themselves a favour and go home to see their family. There’s no doubt this profession is a demanding one—and it seems to be becoming more demanding by the day—but it’s also got plenty going for it and, in a new video series aimed at promoting the industry, the Marketing Association has decided to get some of those positives from experienced campaigners.
Ogilvy’s ode to the magical, wonderful pig, Lisa Carrington’s gentle encouragement for Southern Cross and Sorted’s closure of the loop reach the dais.
According to the latest figures, Kiwis consumed 20 million fewer litres of beer in 2012 than the year before, something put down to a combination of average summer weather and a general shift away from the brown stuff towards wine and spirits. But there is growth in craft beer and Lion is continuing to get in on that act with its new Crafty Beggars range, “a craft beer you can actually drink”.
It’s been more than a year in the making, but TVNZ has finally launched its OnDemand app for iOS, meaning Shortland Street and Seven Sharp is now viewable across iPhone and iPad.
After nine years at TBWA\, Andy Blood, one of the industry’s most awarded, respected and well-liked creative directors, is handing the reins to Toby Talbot. How’s that for disruption.
Visa is partnering with the world’s largest seller of mobile phones, Samsung, to make Visa-flavoured near field communication (NFC) payments an off-the-shelf option in the Korean manufacturer’s future devices. Snapper’s Miki Szikszai says he’s not worried Visa will encroach Snapper’s revenue stream.
Auckland is currently in the midst of the kookiness that is Fringe, and as a sponsor of the festival, taxi media company Taxi Impact wanted to celebrate the creativity and originality on display with its Taxi Art Project, which asked entrants to plaster a taxi with whatever the hell they wanted. And Marcus Brill and Seth Zwart, with their submission ‘The People are the Artists’ was chosen as the winner.
Following on from Subway and justONE’s Grand Prix win at the NZDM Awards on Friday—the second grand prix the pair has won at the awards—here’s a column by Ben Goodale that featured in the November/December edition of NZ Marketing magazine about how Subway has used mobile technology to enhance both the customer experience and its own marketing.
Banks are increasingly cottoning onto the importance of the customer experience, and Westpac’s signature store at 79 Queen Street (which opened late last year) is a prime example.
The winners of Bauer Media’s Best in Beauty Awards were announced last week at the Langham Hotel in Auckland, and, alongside the vast array of winning tonics and tinctures, a few industry folk were also acknowledged.
The Marketing Association has announced the return of its Brainy Breakfast event series for 2013, and there’s a new sponsor on board, with Ubiquity taking over from past sponsor Jericho.
Forbes to the fore on Maori TV, Susan Wood makes a TV comeback, Young & Shand & Growing, Clemenger Group welcomes its annual influx of young’uns, The Sweet Shop adds some more talent, The Blue Rose shifts timeslot, and jobs.co.nz hunts for a new way.
The government’s $1.5 billion Ultra Fast Broadband (UFB) network is now in reach of 135,000 end users, but less than 4,000 New Zealanders have connected so far, according to ICT minister Amy Adams, and without Telecom and Vodafone to market the benefits, it’s unlikely to go mainstream in the near future.
In its 25th year celebration, and fresh from a major overhaul that saw the RSVP and Nexus Awards renamed as the NZ Direct Marketing Awards, justONE, Colenso and Barnes, Catmur & Friends stood out.
It’s hard times to be in Australasian media, that is unless of course you’re Sky TV and you have a monopoly to help you.
Tourism New Zealand’s newzealand.com had its highest traffic in history this January, bringing in 1.5 million visitors to what is for many their first contact with New Zealand.
Key marketing professionals are set to receive a boost to their own bottom lines in 2013, according to the latest global salary survey from specialist recruitment consultancy Robert Walters.
Telecom wants New Zealanders to be savvier with their technology, starting with viewers of One News. The country’s largest telco is launching a series of new TV spots called Tech in a Sec, to help Kiwis figure out their damn-fangled devices.
Over the past year and a bit we’ve been showcasing some of the best magazine advertising in the country through The Glossies. And the time has come to hand out the annual award—and the $10,000 travel prize, which has been provided by the good folk at OMD. We’ll also be handing out the StopPress people’s choice award (a poll will be going up on the site next week so make sure you vote). The event will be taking place on 6 March in the printing hall at Image Centre Group and food and booze will be provided. Invites are going out today, but if you missed out and want to come along, email the MPA’s commercial director Katrina Horton.
There’s been plenty of mystery and a fair bit of pope bashing since Papa Ratzi announced he was chucking in the mitre. And, never one to miss out on an opportunity for a laff, Tui has got in on the act too, with a new billboard via Saatchi & Saatchi.
It’s all go at TBWA\ at the moment, with Todd McLeay set to step into the big shoes of Dave Walden soon and Toby Talbot set to take over from Andy Blood in March. And, following on Steve Kane’s shift, it’s added two more DDB scalps, with Lisa Fedyszyn and Jonathan McMahon joining as creative directors.
Kiwibank has split up with Ogilvy in an effort to, as general manager of marketing Nicky Ashton says, stay fresh and vibrant. And to do that it’s given the business to Ogilvy’s STW stablemate Assignment Group without a pitch.
Hundreds of jobs at Telecom are being cut, as the company posts a half year profit to December 2012 of $163 million, up by around 58 percent from the previous year.
Derek Handley’s Snakk Media to list on NZAX in March, and he says more NZ tech startups should do the same
Today we launch the latest addition to the StopPress media empire: Didge. Now let us tell you about why we think the digital world is important enough for its own coveted space on StopPress.
DraftFCB is top of the dog show, with its Driving Dogs campaign for Mini and the SPCA taking home the Interactive Advertising Bureau’s Online Creative Award for February.