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Brewed in the future, causing confusion in the present
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A couple of years ago Barnes, Catmur & Friends employed the services of some LED lights and a thermometer to rub salt in the wintry wounds of Kiwis and draw attention to the temperature in Fiji. And now, to draw attention to the fact that Asahi has been ‘Brewed in the Future since 1987’, it’s added a digital clock to a billboard in Ponsonby Road that, as Paul Catmur says, has been “causing a wee bit of confusion all around” and keeping revellers on their toes.

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Y&R ends drought with Westfield win—UPDATED
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DraftFCB resigned the Westfield account at the start of the year and took up the Paper Plus business soon after. And after a competitive pitch, it’s thought Y&R has finally put one in the win column and taken over the account.

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From the stage to the streets: Adshel dresses up for WOW
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There’s always a whole heap of creativity on display when the amazing outfits competing for the World of Wearable Art Awards hit the stage in Wellington every year. And now there’s some creativity on the streets as well, with Adshel and True joining forces to create a specially built shelter on Ponsonby Road to promote the ‘Off the Wall: Wearable Art Up Close’ exhibition currently featured at the Auckland Museum and drive ticket sales for the 2013 show from 26 September – 6 October.

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What do an egg and a Moleskine Photo Book have in common?
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Moleskine Photo Books were already classics, but now they’re fast and cool. Once you’ve uploaded your images, MILK Books’ new Autofill tool pre-populates your photo book so you can make it in less time than it takes to boil an egg. Try it now with a 20-page, genuine Moleskine Medium Photo Book for only US$20. Enter BOILANEGG/MOLESKINE when you check out.

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Get slangy, win One Man, Two Guvnors tickets
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One Man, Two Guvnors, which is currently playing at The Civic Theatre as part of the Auckland Arts Festival, has received a host of five star reviews around the world, with The Guardian saying that it was “a triumph of visual and verbal comedy,”, Everything Theatre describing it as “one of the most side-splittingly hilarious productions ever to be staged in London” and StopPress saying “it’s definitely a stage production”. Benevolent taxi media company Taxi Impact has offered up a couple of tickets to the show and even though it’s set in Brighton, the East End is close enough, so give us your best bit of Cockney rhyming slang and you could be the lucky recipient of a couple of $118 Lemony Snickets.

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DraftFCB’s trick-turning trickery hits the ORCA sweet spot—UPDATED
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Make an ad interesting enough, give something away for free or fool the media into talking about something, and brands can get extra attention for less expense. And DraftFCB’s cheeky stunt to promote the premiere of Prime TV’s Secret Diary of a Call Girl did just that, earning “a free 72 hour ad” for the show and taking February’s ORCA award. Updated with comments from TRB and DraftFCB that show there were a few insiders required to pull off the stunt.

Movings & Shakings
Movings/Shakings: 15 March
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Wayne Chapman sits on outdoor chair, David MacGregor plays the pay what you want game, GrabOne adds a new role to up its digital ante, iSite reward one of its sales hounds and Orange Group nabs an experienced bean counter.

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Getty calls on Kiwi creatives to give nonprofits a boost with its Creative Grants scheme
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Getty Images supports photographers and communications professionals who use their talents to promote positive change in our world. And nonprofits need striking imagery and video to tell their stories effectively and elevate awareness for their cause. So to help do this Getty Images is offering two Creative Grants of US$20,000, which is shared equally between the photographer (or filmmaker) and agency partner to cover costs as they work together to create compelling new imagery for the nonprofit of their choice.

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Google’s dual screening research sees VivaKi put its money where the eyes are with big YouTube buy up
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When we spoke with Google’s country manager Tony Keusgen last year, he was openly beating the white coat marketing drum and said the New Zealand industry had a long way to go when it came to properly embracing evidence-based marketing. And he seems to have found an ally in that crusade in Vivaki, which has signed up for one of the biggest YouTube inventory deals in the company’s history on the back of a research project that looked at the prevalence of dual screening in New Zealand.

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StopPress@SXSW: The digital revolution with Sean Parker and friends
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Sean Parker, founder of Napster and an early investor in Facebook and Spotify, is a figurehead in the digital revolution of the past 15 years. In the wake of his new documentary Downloaded, which tells the story of the controversial music sharing service, Contagion’s Tom Bates pulls up a chair to hear his view on how we got to where we are now, how the world has changed and how to move forward.

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DraftFCB’s top digital dogs
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DraftFCB has already won a fair swag of awards for its Driving Dogs campaign, and the accolades keep flowing, with the most recent addition being the Q4 Yahoo Digital Strategy Award.

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