Twitter has launched its new music service in New Zealand (and some other non-consequential countries), called Twitter #Music. Unlike Google Music or iTunes, #Music is right now purely a music discovery tool – helping users find new and popular artists using its millions-strong network.
Commercials for soft drinks often show that by drinking them, you’re likely to splash around in the water laughing with your attractive young friends or engage in some kind of impressive athletic pursuit at a very high level. Very rarely do they show visual representations of masturbation, use the phrase dry hump or generally “reveal the truth behind the facade and bravado of misspent youth” in a humorous fashion. But you get all that and much more in three new quasi-music videos for Sprite Europe that were made by JWT Denmark and Yukfoo’s Anders Schroder.
Twitter’s ad platform works by targeting users with interest signals (such as who they follow), with its new feature for advertisers Twitter hopes to tap into what people are talking about.
In becoming only the 13th country in the world to legalise same sex marriage, New Zealand’s garnering a lot of attention from around the world. PLUS: Video of Parliament spontaneously bursting into song.
It may never be the best Steve Jobs movie, but at least it’s the first.
Rural Press and Fairfax Media merged in late 2006 – giving Fairfax a considerable portfolio of rural and farming mastheads. The news company this week launched a new web portal to house this content called NZ Farmer, built inside of its venerable Stuff.co.nz system.
Creative folk are always coming up with ideas and finding ways to execute them during the day and then going home and doing the same thing at night, whether it’s a business, an app, a film or some other diversion. Saatchi & Saatchi’s digital creative director Nathan Cooper is certainly in that category, and, with the help of a few industry friends, he has just released his first short film about “a perilous journey across the gulf of booze-induced amnesia” called The Beer Scooter.
Like the name suggests, Triage is designed to be the first step towards taking the knife towards your email bloat.
The Sony Cybershot RX1 is a small camera that’s all about the big picture. Inside its compact body beats the heart of a full format sensor, giving image quality you won’t see in any other camera this size. However, all good things come with compromises and there were plenty made to create the RX1. With one hand Sony giveth and the other it taketh away.
If you’re going to write a “hardcore propaganda manual”, then use propaganda to promote said manual – it’s probably a good idea to make sure your campaign works. Goodness knows, no dictator (whether politician or ad executive) wants to buy propaganda manuals that can’t deliver.
As part of its “Lounge of the Future” concept for Milan Design Week, Heineken recently debuted Ignite, a new, more interactive twist on the simple beer bottle that uses LEDs and wireless sensors to light up when bottles are clinked together, to flicker when taking a swig, or even to be remotely controlled.
Dove’s ‘Real Beauty Sketches’ campaign has hit the mark, says Lynda Brendish. But Dove’s parent company Unilever still has some improving to do.
New dad Dan Carter is looking to get his home nice and toasty before Winter, naturally the heat pump spokesman gets his friends from Daikin to help him out. Dan the rugby player meets Dan the installer, it’s a buddy comedy for all ages.
Rhys Darby fights the good fight to protect Kiwis’ data and TSB ad shoots at an easy target – Aussie-owned banks.
It’s a good year for TVNZ’s digital team with the launch of its iOS apps, a partnership with a major TV manufacturer and now 3 million video streams on its Ondemand service.
Foodstuffs has signalled major changes to the way it procures packaging, telling store owners to stop selling veggies on meat trays and looking to eventually achieve 100 percent kerbside recyclable packaging for both produce and private label items.
Unilever’s Rexona brand has made pretty good use of its All Black sponsorship, from the earnest rituals spot for the Rugby World Cup to some friendly training banter and even a bit of French farce. But the latest work from Naked Communications Sydney is taking things a bit further and demanding some sweat.
TSB launched its historical epic over the weekend. And 2degrees and TBWA\ have followed suit, with Rhys Darby—AKA The Furious Fantail—facing up to a big telco-inspired beast and re-enacting a few scenes from the past to launch its new Carryover Data product.
The real and the online are increasingly mingling and the MetService and Y&R have tried to tap into that by constructing a rather novel billboard that looks like a web browser and was intended to be shared online.
TSB Bank is bringing history back with the launch of a new Special Group-created brand campaign taking aim at Aussie-owned banks and Sir Roger Douglas’ financial policies of the late ’80s.
Kordia has sold its residential ISP arm Orcon to a group of New Zealand investors in order to shift focus back to B2B.
Journalism is under “significant threat” from commercial interests, says Scoop Media founder Alastair Thompson, who last week launched the Scoop Foundation to give public interest journalists a sword to fight with.
The One Club, one of America’s most prestigious awards programmes, has chosen its finalists. Herewith the locals gunning for a pencil in the three separate competitions, with Colenso BBDO on top once again with seven nods.
Start “Wheedling” says a bright green button in an email sent to me over the weekend. Its owner and namesake uses the verb to mean buying and selling online, but in the last six months it’s taken on a new meaning in programming circles – software that fails spectacularly.
Creativity and originality go together like peas in a pod. But Auckland designer Kate Cullinane’s thesis, a book called Sample Copy: An Exploration of the Role of Copying in Design, takes the stance that imitation is a part of the creative process. And it’s just won an international Art Directors Club Gold Cube award, as well as being named in the top three in the global Type Directors Club Awards for Typographic Excellence (the final rankings will be announced in July).
Rejoice, industry award cravers, because go has been pushed on the call for entries for the TVNZ-NZ Marketing Awards.
Igloo TV and Slingshot have gotten into bed with each other, the former to get inside of more homes and the latter to sweeten the deal for its products.
Scoop Media’s He announced the launch in conjunction with a $5000 internship awarded in conjunction with AUT’s Pacific Media Centre, which runs pacific.scoop.co.nz using a team…
Lou Kuegler moves up the chain in Asia, Ngage Media finds a new head of sales, Icebreaker focuses on digital, Accentuate adds some academic rigour, Purple Sherbert announces a little addition, and Mi9 adds another.
Amidst news of massive job cuts, Telecom is sprinkling something more positive into the mix with the launch of its new business incubator called Digital Ventures.