Marketers could be excused for thinking that not-for-profit sector brands learn from commercial consumer brands, not the other way around. But Insight’s Steven Giannoulis says developing a new brand for a long-established NFP organisation has been a salient reminder of the wider, strategic roles that a brand can play.
Tourism New Zealand’s newest app aims at putting a travel guide in the pocket of every visitor to New Zealand (at least those with iPhones and iPads, for now).
Honda’s ‘The Cog’ is renowned as one of the world’s great ads (in fact, it’s still getting love letters from ten-year-olds). And Wieden + Kennedy has done it again, with another amazing two-minute ad that shows off the full array of the Japanese company’s creations. Not a mountain road, smug looking driver or sweeping bend in sight.
Just four months since launching its first ecommerce site, Shane Bradley’s ShopHQ has sold half of the company to The Warehouse.
Fairfax Media New Zealand has kicked off its restructuring in earnest, starting with a shake up to its senior hierarchy and how different regions are handled.
Samsung’s latest range of hand and voice-activated Smart TVs were launched in New Zealand last month with a global campaign called ‘King of the TV City’, which features a heroic TV watcher placating an angry T-Rex with a mere pinch of his fingers. And Auckland agency Republik has come up with a clever way to leverage these international assets on local digital platforms.
Winter is time for breathing steam, and in New Zealand (and particularly in Dunedin flats) it often happens inside. But as this music video for Travis by Wriggles and Robbins shows, there are some pretty cool creative possibilities when you combine projections, humans and cold weather.
From the backs of legs to the front of movies, ad creep is increasingly pervasive. And, in a stunt reminiscent of All Good Bananas’ directional messaging in Kiwi supermarkets, advertisers have found a way to beam messages directly into tired travellers’ brains through a device attached to train windows. New media innovation? Or new media violation?
V’s latest campaign is all about adding some additional excitement to a “fairly mundane” sport. But the powers that be are also trying to enhance the sport’s perception, with a clip for the European Tour showing Rory McIlroy facing against a fast-talking golfing machine—literally—called Geoff and an ad for Nike featuring Tiger Woods that seems to be saying ‘shut up, golf IS a real sport’.
UK TV industry body Thinkbox has an on-going research project called TV nation, which tracks people’s attitudes towards different forms of advertising. This year it paired TV Nation with Ad Nation, a survey of people working in the advertising and media industries, and compared the two groups. And the results made for interesting, if not entirely surprising, reading.
Golf made interesting with death-sport twist and psychology experiments on children.
A slight hiccup from Fairfax Media in the twilight hours of its association with technology titles PC World, Computerworld, Reseller News and CIO Magazine.
Around two years ago, Nielsen, along with the three stakeholder groups in the Print Media Industry Research Review Group—magazines, newspapers and media agencies—were talking up the ‘Rolls Royce of measurement systems’. International guest Gary Yeo was too, saying its Consumer & Media Insights system was one of the best in the world. And now Nielsen has added a few new bells and whistles to give advertisers and media owners, as its tagline terms it, “an uncommon sense of the consumer”.
Town branding is a difficult nut to crack, with many attempts coming off as desperate and nigh-on dishonest. But for the past few years since launching its new gothic identity via Projector Media, Dunedin has been doing a pretty good job of it. And, as part of its new push to become ‘one of the world’s great small cities’ within ten years, the next phase of its campaign consists of showcasing some of the city’s under-the-radar business success stories.
It’s game over for Instant Kiwi’s table top advertising of its Space Invader scratchies. The Advertising Standards Authority’s Complaints Board has ruled it in breach of its Codes of Practice for promoting a gambling product appealing to minors.
What would happen if energy drink companies were in charge of the rule books for golf? The sport would probably look a lot like V’s latest campaign, which sees people hunting down a robotic golf hole while battling each other from inside of “virtually indestructible” golf carts.
What does it mean to be human? AMI and Colenso BBDO take a gander with latest campaign.
Rialto is a slightly under the radar New Zealand media success story. And it’s coming up 13 years old. So to celebrate its transition into the teens, it’s been given a thorough going over, with a new look and feel created by Intebrand and a new self-aware print, radio and digital campaign via DDB that aims to attract a broader demographic and position Rialto as ‘The Storyteller’.
APN Outdoor and Auckland Council are taking the first step towards transforming Auckland’s CBD into the Times Square of the South Pacific, unveiling the first of six digital billboards to be placed across the city.
Darryn Melrose heads back to school, Colenso expands its team, Sarah Putt moves from IT press to IT Professionals, Icebreaker redesigns its business, SenateSHJ gets a high five, Tourism Australia adds to its Kiwi flock, and Simon Gault gets a brand manager.
#Flashbackfriday seems to be a thing on Twitter. And a few socially-aware brands are joining in the fun so we can laugh at the past. For example, this quality Air New Zealand ad from the ’60s imploring New Zealanders to fly south and do the twist on a mountain-top, or ANZ’s classy, fashion-forward print ad.
We speak to Premier League Pass co-founder Tim Martin about the business of sports in New Zealand and the technology behind the new sports broadcasting platform competing with Sky TV’s virtual monopoly.
Current Idealog editor and ex-roving adland reporter Hazel Phillips has just released her new book Sell: Tall tales from the legends of New Zealand advertising. It’s a triumph, a tour de force, a gripping romp, and it tells the story of how the local ad scene came to be and the characters who helped create it (keep an eye out for an extract in the July/August edition of NZ Marketing magazine). We’ve got a couple of copies to give away, so go back into the mists of time and post your favourite Kiwi ad in the comments section. The two commentors with the best taste will get the literary spoils.
Frucor’s V brand has pushed a number of marketing envelopes in the New Zealand market and, given it’s at the head of the field in the energy segment, that seems to have paid off. Frucor also has global ambitions for the brand, and it’s looking to climb the ladder in Europe with a campaign centred around internet trolls.
Pluk is taking its wares and projecting it onto the big screen, bringing its audio-recognition promotions app platform to the cinema.
Our weekly round-up of good things, strange things, funny things and other things from the intertubes.
Powershop has managed to find a solid niche in New Zealand’s energy market as a cheeky challenger brand that gives its more than 50,000 customers additional information about their energy usage, lets them buy power online and shows them plenty of love. And now the Meridian-owned business is taking that model to Australia.
Levi Hawken had his five minutes of fame when Nek Minnit started doing the pop cultural rounds. He’s milked it a bit since then, with cameos on TV3 with the likes of Food in a Nek Minnit and New Zealand’s Top Nek Minnit, but the opportunists cashed in on the phrase as well, selling a range of t-shirts and paraphernalia. So what do you do when the flames are petering out and the zeitgeist has moved on? You do an innuendo-filled ad with local ‘glamour model’ Kelly Windsor to spruik berry-flavoured lube, of course. Feels Delicious indeed.
New Zealand is basically the Canada of the South, with a loud, obnoxious neighbour, a passion for wood chopping and a strange combination of pride and self-doubt. So PopPress is confident this passport-based experiment by Canadian beer brand Molsons will be right up Kiwis’ alleys.
