Remember when the prudes got all wound up after Carefree busted a few feminine hygiene taboos and used the word vagina in its ad? If you were among the complainers, then you definitely don’t want to watch this video for Hello Flo, a tampon subscription service that features a 12-year-old girl who fully embraces the arrival of her ‘red badge of courage’.
Taking your design story global? Make sure you’ve packed your Kiwi-ness.
New Zealanders love nothing more than hearing their country get a mention, especially if comes from the mouth of a foreign celebrity. Facebook pages, articles both real and satirical, and TV segments have been devoted this strange and thrilling phenomenon. And we can add another one to the list, because the The Herald has made it into The Onion’s brilliant story about the birth of the royal baby.
Clemenger businesses on the move in Welly, Bauer looks inside and finds a new advertising director, The Radio Network lures a big radio fish back home, Fairfax hands Lions Festivals baton to Val Morgan, Mark Reekie heads for the islands and Spotify announces new ANZ head of sales.
The global ad industry has moved closer to a duopoly with the proposed merger of Publicis Group and Omnicom set to create the world’s biggest ad network, beating out WPP. But, according to DDB Group’s executive chairman for Australia/NZ Marty O’Halloran, the creation of a company valued at US$35 billion with revenues of US$23 billion is unlikely to have much of an impact on the local agency landscape.
Last year, after six years in second place, BMW knocked Audi off its perch and reclaimed the top selling premium car mantle in the New Zealand market. But Audi isn’t far behind, it’s still growing and it’s decided to tap into the nation’s patriotic fervour with one of the German brand’s first locally shot campaigns.
It shrunk its weekend edition back in 2000 and it joined an exclusive club when it implemented a paywall late last year. Now The Ashburton Guardian has continued to forge ahead and made the switch to a compact format for its Monday to Friday paper after 134 years in broadsheet.
TVNZ is scrapping TVNZ U, just over two years after first launching the youth-centric channel.
The media world is changing, and talent agreements need to change with it, writes Pip Mayne.
If every Chinese citizen purchased just one pair of NZ wool socks we would be right’ is a genuine quote I have heard more than once from those in the industry.
Big Data—or more specifically, Big, Bad Data—is coming in for plenty of scrutiny at the moment, with some calling Edward Snowden’s revelations about government snooping a precursor to the death of the cloud and many Kiwis protesting about changes to the controversial GCSB bill around the country over the weekend. But GE isn’t worried about such trifling issues around civil liberties and democracy. It’s worried about how big data can be used to stop zombies and alien cattle snatchers, with its Datalandia campaign.
A new look Sunday News will hit the newsstands this Sunday, the Fairfax paper’s re-launch sees a shift in both design and content strategy.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
If you want to provoke a heated debate between marketing and advertising types asking this question is one way to get the feathers flying. For some, creativity is critical if you want to differentiate yourself and grab people’s attention. Others think it’s little more than ad agency wank designed to perpetuate an annual pilgrimage to the south of France. A votre santé!
TV3 is replacing its 5:30pm staple Home and Away with Jamie Oliver’s 15 Minute Meals cooking show.
While others are looking apprehensively towards the world of print publishing, the company behind New Zealand Geographic magazine is taking the opportunity to expand its stable. From 5 August, Kohwai Media will publish a bi-monthly photography magazine called Pro Photographer, publisher James Frankham says it’s catered towards those in the photography business.
Most people can think of a lot of things they’d rather do than hear people talk about how good their night sleep was, but bed manufacturers Sealy Posturepedic want exactly that. And they’re willing to pay handsomely for it.
The New Zealand Herald’s weekly lifestyle and fashion lift out Viva is getting a makeover, along with it a brand new website and a Newsstand app.
Those smart screens are the best thing to happen to broadcast news since the introduction of colour.
The Digital Arts Network is just over a year old and TBWA’s digital arm is making strides into New Zealand’s interactive advertising scene. Siobhan Keogh sits down with managing director Che Tamahori to talk about the challenges and opportunities in New Zealand’s digital sector.
It’s no hyperbole to say IFTTT has saved the world on multiple occasions from assured destruction … well perhaps it’s a slight hyperbole, but this deceptively simple productivity service has become integral to my digital universe – and without it much of it will fall into a black pit of forgetfulness.
More than half of New Zealanders now own a smartphone (54 percent), a lofty feat in technology terms which puts us almost on par with the US which is sitting on 56 percent, according to research commissioned by Google.
One of the key contributors to Auckland’s transport and planning debates has reaped a reward from grateful users.
The world is aflutter with royal baby news but this BBC news journalist is clearly fed up and unhappy with his placenta-side post.
Taken aback by the costly quotes he received for a bespoke iPhone app, Under the Radar’s founder Daryl Fincham went and bought some how-to books and developed one on his own.
Digital Arts Network takes us through a virtual tour of one of the coldest places in New Zealand.
APN New Zealand digital strategist Eric Rowe takes a look at marketing in a disintermediate digital world. How can marketers bridge the Desire gap using content marketing?
It’s all a bit hectic down in the country’s capital. Buildings are damaged, people are frightened, geologists puffing their chests and walking around like rock stars.
