The benefits of Big Data

Big Data—or more specifically, Big, Bad Data—is coming in for plenty of scrutiny at the moment, with some calling Edward Snowden’s revelations about government snooping a precursor to the death of the cloud and many Kiwis protesting about changes to the controversial GCSB bill around the country over the weekend. But GE isn’t worried about such trifling issues around civil liberties and democracy. It’s worried about how big data can be used to stop zombies and alien cattle snatchers, with its Datalandia campaign. 

Adding some chutzpah and humour to a typically dull topic like this is to be commended. But timing is everything, so is this the best or worst time to launch a campaign singing Big Data’s praises?  

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