A new look Sunday News will hit the newsstands this Sunday, the Fairfax paper’s re-launch sees a shift in both design and content strategy.
The national tabloid has been hit hard by declining circulation figures, dropping 16.5 percent of its year-on-year of its circulation according to ABC figures from May. Sunday News has a 203,000-strong readership base – down from 263,000 the previous year, according to Nielsen. The new look is no doubt an attempt to revitalise the paper’s readership, and includes a bold masthead and use of large imagery.
Over the years, Sunday News has become notorious for its crime and rugby news. Fairfax Auckland editor-in-chief Garry Ferris says Sunday News will continue to provide what’s made it popular in the past, but expand its offering.
“We’ve been able to spend considerable time talking to readers both current and lapsed, and pinpointed what makes the Sunday News great,” says Ferris.
“Sport is important to Sunday News readers, and we’ve ensured we’ve kept it on its pedestal, while extending the content across the board.”
Expanded content includes larger world and entertainment sections, including lifestyle, health and beauty topics. Business reporter Richard Meadows is running a column called ‘Budget Busters’, which looks at saving tips for Sunday News readers.