Get the latest direct to your inbox twice a week. Sign up today.
News
A surprising gift for dad
By

Dads are quite hard to buy presents for. And marriage equality is now officially legal in this country, so technically it’s possible for dad to be a woman. But this is taking things a bit far.

News
Not an easy sell
By

If you’ve just watched a video of Japan being flattened by a tsunami, you may not feel it’s the best time to book a flight over.

Opinion
100% pure geek
By

As the ‘100% Pure’ brand, meticulously built by Hobbit labour, begins to erode, I find myself asking the question – is it now time for the geeks to inherit Middle Earth? If we must align our country’s brand with an export industry, would not IT be a smarter choice?

News
More pixels, please
By

We’re pretty sure there won’t be enough pixels in the world until we can distinguish our faces when the Earth is photographed from space. That said, Getty Images is offering some remarkable Giga-pixel and 360-degree images of some of the world’s biggest news events.

News
Review: Super Planner – all-in-one events
By

If you regularly plan events as part of your job, you probably need some kind of portable system for keeping track of everything. That’s where Super Planner comes in–it’s designed to help you keep track of attendees, catering, pricing, and everything else.

News
Tell me lies, tell me sweet little lies
By

People do strange things for money. We’ve seen the auctioning of penile ad space by a Hamiltonian chap, people selling space on their bodies for branded tattoos and a weird name changes to corporate entities. For a moment, Maria Sharapova fooled the world into thinking she was joining that club of money-hungry sell-outs by saying she would legally change her name to Sugarpova, the name of her sweets brand, for the duration of the US Open.

News
Home, and away from TV3
By

When TVNZ nabbed the rights to Home and Away from MediaWorks early last month, it had to find a way to let people know that Alf Stewart’s stalwart old mug would be switching channels.

News
Perrier adds some class to its glass with Warhol-inspired labels
By

Absolut has a reputation for adding chutzpah to its brand through its various art projects, Frucor’s H2GO went down the designer route earlier this year and spruced up its bottles and French water brand Perrier is also getting in on the act with limited edition bottles inspired by pop artist Andy Warhol hitting the shelves as part of the brand’s 150th anniversary celebrations.

News
Australian TV host can’t handle Grumpy Cat
By

We know you thought you were sick of Grumpy Cat, but apparently the frowning feline is still doing TV interviews. In this clip from Australia’s Today show, host Karl Stefanovic can’t cope with Grumpy Cat’s reaction to his line of questioning.

News
Volkswagen takes some new agencies for a test drive
By

Not long after one seemingly solid agency-client partnership came to an end when 2degrees shifted from TBWA\ to Special, another seemingly solid agency-client partnership is also up in the air, with Volkswagen putting its business up for pitch. Plus: Hyundai’s recent move.

News
Rebel Sport and Ogilvy & Mather show their sporting stripes, focus on the details
By

Hard-nosed sales messages are a hallmark of retail advertising. But the best brands try to tell a story as well and Rebel Sport has invested significantly in its brand advertising over the past few years. Judging by its impressive results, that strategy is working well and the combo approach has continued with the launch of its new brand platform, which aims to show that no-one gets sport like Rebel Sport by revealing intriguing facts about individual sports.

1 522 523 524 525 526 698