Get the latest direct to your inbox twice a week. Sign up today.
News
Action man
By

Domain name registrar and hoster Go Daddy, with agency Deutsch New York, have put Muscles from Brussels Jean-Claude Van Damme in the most dangerous positions of his career.

News
Electioneering on the road
By

Election marketing is all about values and pork barrels. But sometimes you wish candidates would cut the frills – that’s just what Auckland mayoral hopeful Penny Bright has done.

News
Crazy cat lady
By

If your dream is to live out retirement surrounded by cats and stacks of old newspapers, this informercial parody by US students for Tenth Life Cat rescue could show you how to get there.

Opinion
The end of the big show: Mike O’Sullivan on how content trumps creativity
By

In these fragmented, digital times, the allure and impact of big, expensive brand ads is on the wane. Content marketing is increasingly filling the void and the industry is starting to recognise that substance is more important than style when it comes to advertising. And it’s about time, says Mike O’Sullivan, executive director at BrandWorld and recent inductee into the TVNZ Marketing Hall of Fame.

News
Tui vs Moa: the battle continues
By

Recently, Tui put up a few Yeah Right billboards that said ‘My shout, I’ve got shares in Moa beer’, which was a jab at the fact that its stock price dropped by around 32 percent after it failed to meet its sales targets. And Moa has responded in typically comical fashion by showing how hard it is to get hold of Tui’s owners.

News
Columbus explores fresh territory with big brand overhaul
By

Columbus Coffee kicked off in 1995 and it’s grown considerably since then, with 54 stores now dotted around the country. But after an 18 month project to breathe some new life into the brand, the chain is celebrating a new look, a new menu, new fit outs, new products and a host of new partnerships.

News
Clemenger, Touchcast and OMD seize the day for Wellington Tourism
By

A new Positively Wellington Tourism campaign aims to sweep away perceptions of a blustery city where the chances of an enjoyable visit depend on the weather. The domestic marketing push shows off people and places: craft beer tasting at Garage Project; cheese buying at local food institution Moore Wilson’s; fish and chips with the family at Oriental Bay; brunch at Maranui Cafe and more.

News
Slap Key with a wet fish
By

Every now and then a gem of an email comes to us – this time it’s from a “a digital agency that cares about New Zealand and Kiwis” that’s giving ordinary Joe Public the chance to slap John Key with a fish.
It’s all about the GCSB, bro!

News
Mind the gap: Bennett looks for the PR sweet spot with new consultancy
By

After departing Eleven PR a few months back and passing the TBWA\ baton to Lauren Vosper, Kelly Bennett has officially launched his new PR consultancy One Plus One Communications and is looking to fill the gap he believes exists “between some of the more well-established, traditional corporate PR agencies and others, which are often housed within advertising agencies or media companies, that offer consumer and activation services”.

News
Old Spice gets it very right by being very wrong
By

No-one does absurd advertising better than Old Spice and W+K. And to celebrate the launch of the NFL season it’s released four absolute pearlers that continue the trend of its bar soaps campaign and parody the hell out of the ‘transportation’ genre of advertising.

News
Yahoo!’s logo pogo—UPDATED
By

Everyone loves critiquing a logo, which means that releasing a new one is a fairly nerve-racking experience for any business. But Yahoo! has taken a different, slightly more democratic approach to the unveiling of its new logo, offering up 29 different variations over the past month and asking for feedback. Which one would you choose?

Movings & Shakings
Movings/Shakings: 4 September
By

A couple of senior departures from DDB, an addition at DraftFCB, Julie Elstone joins Waitemata Films, Charles Miller takes the reins at Mailshop, Belowtheline shows its stripes at APPA and announces new clients, Siobhan Keogh joins Datacom, Voice Brand Agency opens up in Oz, InMobi announces a new Australia/New Zealand leader and Ecoya chooses a new PR agency.

News
Would Tony tweet that?
By

Tony Abbott’s been in the news for a string of gaffes, now his rivals are imagining tweets that would make him really unpopular. Nothing’s new in the murky world of political campaigning, except perhaps catchy music.

1 518 519 520 521 522 697