Want to pimp your office with a new mascot? How about this moa, once an exhibition prop at Auckland Museum that’s now surplus to requirements?

The promotion for Anchorman 2: the Legend Continues has become a multi-faceted advertising stunt that makes it seem as though Will Ferrell has actually morphed into the gaffe-prone news anchor from the film. Now, after two trailers and cross-promotion with Dodge Durango, Ron Burgundy and his crew have decided to educate the world.

Google seems to be making a habit of making us get all emotional. In a recent effort in India, it told the story of how search can bring about a touching reunion, now it’s showcasing a French boffin’s labour of aircraft love.

A collaboration between product design and development company Blender Design and miniature video camera provider Teknique to create a camera in a cube has hit Kickstarter with a funding target of US$100,000.

2degrees’ entertaining duplication and BMW’s New Zealand excursion bring joy to the hearts of all this week.

There’s been a fair bit of carnage in the local business and trade press in recent years, with The Independent closing, Fairfax flicking on a few of its titles and moving Unlimited online, and Mediaweb seemingly hanging on for dear life at present. But Vincent Heeringa, publisher of Idealog and NZ Marketing, is hoping to fill what he thinks is fairly large information void with The Briefing, a membership-style media offering aimed at leaders from the C-Suite “who share the determination to transform their business in a world of radical change”.

Every year, Doritos, the tortilla chip producer owned by PepsiCo, hosts a competition that gives fans the chance to create an advert that will appear during the brand-loaded Superbowl. Previously, this competition was only open to entrants in the United States, but this year the restrictions were lifted, thereby giving a team of Kiwis the chance to enter.

Auckland, Wellington and Rotorua have had a bit of tourism work done recently. And Tourism Bay of Plenty is following suit with a campaign that hopes to lure visitors to the region and get them to open their wallets over the peak summer season.

As Voice Brand Agency recently learned, publishing a magazine is hard graft, even with the resources of a creative agency behind it. Creative director Jonathan Sagar explains why whacking stuff on Facebook won’t cut it anymore and why chasing perfection is futile.

The creative use of statistics is fairly common in this industry, from the recent misleading Dove ad claiming 90 percent of New Zealand women would recommend it, to a current spot for Head & Shoulders that claims you’ll be “up to 100 percent dandruff free forever”, whatever the hell that means, to any number of other ASA complaints. So we appreciate a bit of truthiness from time to time, and Lipton (which is owned by Unilever, a company well-versed in the art of sneaky number usage) has taken the proverbial out of tenuous marketing claims with its latest campaign for sparkling iced tea. Plus: one of our favourite campaigns of the year shows why honesty is the best policy.

Michel Gondry, the French director best known for his work on the ‘Eternal Sunshine of the Spotless Mind’, animated his conversation with Noam Chomsky for a new documentary titled ‘Is the Man who is Tall Happy?’. And the result is a colourful reimagining of information viewers would normally find boring.

David Bell, ex-creative director at Media Design School’s creative advertising course and the recipient of the 2011 lifetime achievement award at Axis, has been on a mission to get his book The Dog Hunters in front of as many people as possible since it was published in July. Sales are building slowly as word spreads, he says, and so far he’s been spreading it via social media and at shows like Armageddon. And now he’s harnessing the power of Kickstarter to help fund an illustrated version.

Earlier this month, DraftFCB sent Dr Who fans’ voices to moon, and now, to continue the 50th birthday celebrations of the popular TV show, the agency has launched an online time machine that sends viewers spiralling through the history of the interwebs.

Last night’s last minute win over Ireland meant the All Blacks finished the season undefeated, the only team in the 18-year professional era to achieve that feat. And to celebrate, Adidas, which, as Gregor Paul wrote in a great piece about the creeping commercial influence on the game, might be trying to up its game after the arrival of fellow main sponsor AIG, created a new website (sort of).

The old creative writing adage goes “show, don’t tell,” and this is clearly an axiom that Getty Images aims to tap into with a new infographic that details why companies should use transmedia storytelling to market their offerings.

We had a bit of fun last week detailing some typos we’d come across recently. But this one from New Zealand Farmers Weekly that was sent in to us by an eagle-eyed reader takes the cake.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Heineken is giving two lucky people the chance of enjoying the 2014 Heineken Open tennis action from a specially designed pop-up apartment overlooking centre court at ASB Tennis Arena. The competition has been launched on the Heineken Live website as part of an eight-week promotional campaign that will lead into the tournament’s 6 January commencement date. PLUS: read which brands have come onboard to sponsor the Heineken Open and the ASB Classic this year.

Auckland’s ‘A’ brand has ushered in a new look with what it says is a cleaner, sharper logo. The refreshed sign was introduced as part of Auckland’s new domestic tourism marketing campaign ‘The Show Never Stops’.