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Winging it

British Airways and creative partner Ogilvy UK have come up with a smart way to show off their range of destinations with billboards that communicate with its planes.

The airline’s using bespoke surveillance technology that taps into the flight information, including its number, where it left from and where it’s going.

A couple have been installed in London, and show a toddler pointing up at the plane at soars overhead. Holiday information like this could drive another nail into the coffin of travel agents everywhere.

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