Chorus says Gigatown competition not under review despite financial troubles; says it has dramatically reduced spam among participants in the competition, which offers a region fast internet connectivity.
Alan Gourdie joins the board table at Designworks, Dave Gibson adds NZFC chief executive badge to his decorated career, Marsden Inch acknowleges young duo’s talents, Porter Novelli brings on young comms hotshot for six-month internship, Justin du Fresne follows Deaker out the Newstalk ZB door, IBM and the Marketing Association put their heads together.
Taking inspiration from the ‘Fix. Fasten. Forget’ campaign slogan from the well-loved Havoc and Newsboy campaign of the early 2000s, Y&R Wellington has now launched ‘Fix. Fasten. Don’t forget,’ a government-funded follow-on that aims to remind Kiwis of the importance of securely fastening items around the home. But rather than using a humorous educational approach, Y&R aims to catch the audience off guard with three ads designed to shock Kiwis out of their inertia.
Those who climb the corporate ladder tend to be narcissistic, Machiavellian and psychopathic, according to psychologist Oliver James. So here’s a classy corporate parody video that might help you hone those handy career skills by showing you how to make the world your office, use powerful acronyms and create the best business card ever.
Prime TV and DraftFCB have taken out the November round of News Works Newspaper Ad of the Month for ‘Dish—Doctor Who Moon Bounce’, while DB and Saatchi & Saatchi took a highly commended for their Big Boys Toys Tui Breweries Lager voucher.
Two entertaining PSAs for HPA and Maritime NZ, shock tactics from EQC and some clever use of video from Burger King get the festive baubles this week.
Christmas is rapidly approaching, but instead of getting the gamer in your life something for their Xbox One or PS4, how about something a little more realistic?
While it’s unclear what opera or skateboarding have to do with whiskey, this ad for Ballantine’s does a great job of bringing together the disparate worlds of urban and classical art.
Last year, New Zealand’s Got Talent (NZGT) enjoyed an average viewership of 839,209 over the course of 13 weeks, but the follow-up season couldn’t even match that amount in the final episode, with only 726,900 viewers tuning in on Sunday night to see season-ending episode. These results from Nielsen bring a disappointing end to the second season of TVNZ’s show, which was originally tipped for further success when it was announced.
We’re big fans of dad dancing—and of the powerful parenting technique of embarrassment—here at StopPress. And those two things have been combined to good effect in a new campaign for the Health Promotion Agency (HPA) via its agency DraftFCB that aims to draw attention to an upcoming law change around the supply of booze to young’uns.
In just 18 months, AA Smartfuel signed up half the country and a host of retail partners to its innovative loyalty scheme.
At a time when Big Wednesday was becoming the reason sales targets across the business were not being met, the New Zealand Lotteries team went back to the drawing board to try something new. And what they did was re-work the Big Wednesday marketing approach to focus on what players really wanted to hear about: the jackpot.
Creative agency Fly turns 10 next year and to mark the milestone, has brought founder Shane Hansen back into the fold to give the brand a bit of a facelift. Creative director Johnson McKay elaborates on the shift and reflects on the journey to date.
Les Mills is one of the country’s most successful weightless exporters. Now it’s also a successful weight exporter, thanks to the Smartbar.
While most Kiwi boaties now carry life jackets on their vessel, they’re only worn 70 percent of the time, largely due to an erroneous belief that they’ll be able to whip them out and put them on if they get into trouble. So Maritime NZ and DraftFCB have attempted to illustrate the ridiculousness of the carrying-but-not-wearing scenario by harnessing the immense power of the ‘80s buddy cop drama.
By educating consumers and health professionals about Champix, Pfizer New Zealand has helped thousands of Kiwis stop smoking—and once again caught the eye of head office.
Telecom has made some big changes this year—both internally and to its agency structure. And there’s time for another big one before Christmas, with general manager of brand, communications and digital Kellie Nathan set to depart in February after taking on the job of general manager of marketing at Pumpkin Patch.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
From next year, the CAANZ Media Awards will be replaced by the revamped Beacon Awards, which in addition to featuring a new name will also have a new digs and a flash new look.
New Zealand’s history of sports sponsorship goes back a long way, and it has become common around this time of the year for the sponsorship shuffle to start as brands renew old deals, strike new ones or depart from teams entirely. And this year has been no exception, with Ford, Telecom, NIB, Adidas, Steinlager and a new Kiwi startup all getting in on the action.
Strahan Wallis will step into the role of managing director of Porter Novelli New Zealand on 1 January 2014 in a move that will see him replace Jane Sweeney, who is set to leave the company at the end of the year, after approximately nine years of service.
Since 2006, five Nando’s franchises have gone into liquidation, and a recent Herald article revealed that several of the current franchisees are unsatisfied with the current franchisor’s reluctance to invest in advertising. We decided to have a look at how the brand was being represented in South Africa, and what we found was a parody-loaded collection of commercials that were topical, controversial and sometimes humorous.
Inanimate objects often seem to be having quite a lot of fun. And now Lotto and DDB have anthropomorphised some of those weird inflatable tube people that used car salesmen often put outside their yards to show what it might feel like if you won the Christmas Triple Dip.
Good to see Mazda’s sponsorship of Campbell Live is paying dividends, as this Christmas card that John Campbell received from ‘Alice’ proves.
Shayne Currie, editor of the New Zealand Herald, will be able to put his feet up for one day as former All Black and anti-depression campaigner Sir John Kirwan steps in to take over the editorial responsibilities for the 10 December edition of the paper.
Whybin\TBWA’s Digital Arts Network and Assembly have brought Middle Earth to life online for Tourism New Zealand. The tourism organisation is making the most of content developed for the Book of New Zealand, a digital installation in Los Angeles that promotes four locations used in the filming of The Hobbit sequel The Desolation of Smaug.
Auckland’s Rush Digital Interactive, specialists in games, graphics, augmented reality and apps, has teamed with Saatchi & Saatchi to create an arena that pits players from Auckland against rivals more than 1000km away. The game will be played out at Auckland’s ASB Tennis Centre and Christchurch’s Wilding Park as the ASB Classic tournament approaches.
It’s that time of year again, when lists and predictions come spewing forth. So here’s Bka Interactive’s chief executive Barb Anderson on the digital trends she sees prevailing and developing in 2014.
The voices that were sent to the Moon as part of Dr Who’s 50th anniversary celebrations have made a safe return to planet Earth and can now be heard at the Moonbouncer website.
