
Rather than simply asking this question, Australian creative agency Flickering Wall hypothesised the possible result with a sensational short film for Denham Jeans.
Rather than simply asking this question, Australian creative agency Flickering Wall hypothesised the possible result with a sensational short film for Denham Jeans.
Following on from the success of Meat, the Image Centre publishing group has now launched Toast! magazine in collaboration with Liquorland. The first edition of the quarterly content marketing magazine was released in early January, and over 105,000 issues have already been distributed throughout New Zealand.
Twitter co-founder Biz Stone’s app jelly changes the way we get answers by letting us send pictures with questions to our social network. Simone McCallum notes brands are asking and answering on Jelly, but wonders what its purpose really is.
Web company Squarespace is tapping into Superbowl hype with a trailer that shows us everything that’s wrong with the internet. That includes too many things to squeeze into 15 seconds, but Squarespace has managed to get in epic fails, cheesy contests and online dating.
Google’s new TVC for its entertainment store Google Play is a celebration of everything related to the heart — and alert viewers will notice a quick grab of Kiwi songstress Lorde among the artists gracing the service’s play arrow icon.
A US law firm has got creative with two of life’s not-so-good things: divorce and non-existent YouTube videos. And the videos wouldn’t be complete without a hint of celebrity.
On 27 January a new-look Seven Sharp will see Mike Hosking and Toni Street joining the sole survivor of last year’s Christmas shuffle, Jesse Mulligan, as they take to Kiwi televisions for the first time. But Mulligan isn’t the only one returning to the Seven Sharp fray, because TVNZ has also announced that RaboDirect, the online bank, has re-signed its sponsorship agreement with the show.
In an age where social media offers a platform where consumers can talk about anything they want, to virtually whoever they want, listening to (and acting on) the responses—the good, the bad and the ugly—is key to upping your customer retention rates, reducing churn and getting better bang for your marketing buck, says Mat Wylie.
QR codes do their best to connect consumers to content with a mobile phone and a bunch of squares and shapes. But Nick Butler reckons they’re an artefact only a motherboard could love.
The Christmas shopping season saw more Kiwis go online for purchases, but the rate of online spending growth by New Zealanders on Christmas Day was higher for retailers whose sites are based offshore than for locals, according to BNZ and Marketview’s latest provisional figures.
It was all hands on deck at Vend’s recently-opened Auckland office as it made its new introductory video. The point of sale company was at pains to avoid startup video cliches like happy hipsters and clever cartoons.
Rather than adopting the shock-inspired approach, DraftFCB has instead chosen to use a PR stunt to show off the utility of the new Sony waterproof MP3 player. The Auckland-based agency dropped the product into a bottle of water and then placed it in vending machines located in areas where the target market would be likely to pass them.
Changes at Saatchi & Saatchi, Tourism Malaysia, Fairfax, The Edge and Hanmer Springs, new business for Sputnik and Pead PR, Fonterra’s rumoured new sponsorship, RIP Richard Clark, kudos for Belowtheline and Award School returns.
Tip Top has made new promotional posters that use artificial food colourings discarded in its move to natural ingredients. It’s also wooing communities outside Auckland with virtual reality games designed to draw the crowds over summer.
For most New Zealanders, there’s been a high rate of food consumption over the past few months. And the nation’s broadcasters are hoping there will be plenty of food-related TV consumed this year as well, with TVNZ’s MasterChef NZ making a few changes to its format and MediaWorks hoping for big things with its new show The Great Food Race.
Westpac has had nearly 30,000 YouTube views of a promotional clip for its UK Global App challenge, which calls on British geeks to test their adventurous mettle downunder.
In a new series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In the first segment, we chat to Jamie Frater, the founder of Listverse.
A look back at the advertising published in the 2 January 1900 edition of the Otago Daily Times provides a glimpse at the cost of living, the advertising standards and the creative motivations that pervaded the early 20th century.
The look and functionality of Kim Dotcom’s long awaited music service Baboom has been revealed and so far it’s a showcase of the internet entrepreneur and his album Good Times.
Late last year, StopPress covered the efforts of a team of Kiwi creatives who entered the Doritos “Crash the Superbowl’ competition, which invited ad makers the world over to vie for a chance to have their original ad appear during the Superbowl. Although the Kiwis didn’t make the final cut, the five shortlisted entries are definitely worth a watch.
Newspaper publishers here and around the world are looking for new revenue streams to make up for a big drop in print advertising, says Michael Carney. And both major publishers in this market are thought to be looking at launching paywalls this year. But will Kiwi consumers pony up if they are put in place? And what options do the publishers have?
Sometimes poignant, sometimes inspirational, the 2013 awards compilation from Getty Images offers a series of snapshots that captures the highs and lows of the human experience in a way that is only possible through the laconic medium of photography. Portraits of animal cruelty, political snapshots, sporting action pics, war photography and eerie juxtapositions appear alongside the more commonly seen photographs of natural wonders, artistic poses and press shots.
There was plenty of excitement about the Share a Coke campaign, which offered punters a personalised can and tapped into the powerful narcissistic tendencies of the modern age. And Pernod Ricard brand Jacob’s Creek is offering something of a grown-up equivalent, with a pop-up winemaking experience in Auckland where customers can taste and combine up to four of the label’s most popular varieties to make their own red or white blend.
TAB’s new spot, starring a rugged John Leigh, straddles a risky moral line by claiming that the Triple Trio betting initiative requires a combination of both skill and chance. PLUS: find out which Australian ad agency turned its back on the gambling industry.
In order to dispel a few myths, McDonald’s New Zealand has recently embraced honesty—and followed in the footsteps of Canada—by inviting people to ask them some tough questions. And The Onion has obviously been inspired by that decision, as evidenced by a deeply philosophical fake ad it generously created for the brand that features “grainy, rapidly shifting images of raw ground beef, masticated hamburger, livestock, a fornicating couple and static”.
Aged 76, Ian Douglas Wells died on January 4 and more than 400 attended his funeral at Old St Paul’s Cathedral in Wellington on January 9. Rick Neville takes a moment to reflect on the tireless effort Wells put into making Wellington a better place. (Image credit: Stuff.co.nz)
Given that the lines between the physical and digital worlds are becoming increasingly blurred, Ajax has decided to transpose its real-world cleaning methods into the internet with a new campaign that promises to help you clean up your social media life.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Rainger Connect and Rolfe Limited have merged to form a new agency called Rainger & Rolfe. Managing partners Ant Rainger and Jen Rolfe have each left their respective offices in favour of a new digs in Parnell, which now brings 10 staff members and about a dozen key clients under the same roof.