Westpac has had nearly 30,000 YouTube views of the promotional video released for its Global App challenge, which calls on adventurous UK geeks to fly downunder and peddle their wares.
Part reverse colonialism, part 100 percent Pure New Zealand with tongue firmly in cheek, the voiceover asks geeks to be the missing piece alongside Kiwi scenery, adventure sports and sheep.
The challenge spun out of the local app competition, which asks entrants to create applications that make aspects of banking easier or more interactive.
The UK challenge prize is $20,000, with another $20,000 for travel around New Zealand.
“New Zealand is a unique country and we want this to be a unique opportunity,” says Westpac head of digital Simon Pomeroy. “Not only do we want to showcase our beautiful country through an adventure holiday but while the winner is here we will help them meet Kiwi innovators so they can exchange ideas and see how we do things.”