Opinion
Branson’s book of secrets: Derek Handley’s two year learning curve
By

Derek Handley, co-founder of the Hyperfactory, Snakk Media chair, Sky board member, executive professor at AUT and author of Heart to Start, made the decision to dedicate one year of his life to working alongisde Richard Branson on The B Team, a global leadership force that’s on a mission to catalyse better ways of doing business for the wellbeing of people and our planet. Two years later, here’s what he’s learned.

News
The opposite of wolf whistling
By

We’ve seen Betty White, Paul Henry, Alf Stewart and even Godzilla featuring in Snickers’ ‘You’re not you when you’re hungry’ campaign. And now, in one of the best recent efforts by Clemenger BBDO Melbourne, we’ve got some rather progressive builders shouting out empowering statements to women.

News
Kiwis show their calibre at YoungGuns Awards
By

What started as “drunken idea” between Kristian Barnes, Jason Williams and Michael Kean this year celebrated its 12th year, as the YoungGun Awards were again distributed to advertising’s most promising minds under the age of 30.

News
Heyday gives Z that local feeling
By

Heyday has given Z Energy’s Token Hunt game a spruce up this year, expanding it to six challenges and including a strong focus on Google Maps integration. And it’s made smart use of data to keep participants involved.

News
Vicarious living? There’s an app for that
By

Johnson and Johnson in the middle East have a new campaign that taps into grandparents’ need to constantly see pictures of their grandchildren. The company is offering a frame and an app that lets parents send such images to grandparents daily, feeding seniors’ cute baby addiction.

News
Just Google it
By

HTC has thrown out the tech product ad rulebook, telling potential buyers to point their queries the internet’s way. It’s far from a lazy strategy and the silence as they wait for you to do your research is strangely compelling.

Opinion
Facebook banks on growing eco-system as mobile tightens its grip
By

Facebook remains our dominant social network when it comes to user numbers and engagement, but it’s betting its future on an increasing array of options for users from what it’s brought into the stable and in-house development of standalone apps with mobile at their heart. And it touts itself as the logical partner as data-centric decisions become more central to personalised marketing off the desktop.

News
The battle of the tablets
By

Samsung’s latest TVC for the Galaxy Pro tablet range has no qualms making digs at the opposition’s expense. The Microsoft Surface and Kindle aren’t spared and neither is the iPad, which apparently doesn’t cut it in terms of features despite its “retina thingy”.

News
Football fantasy
By

BeIN Sports has a dream offering for football fans and men everywhere: a vuvuzela that with one blast changes the your cable TV channel to the big game. It’s not just the stuff of adland fantasty, it’s a real product fans can get line for.

News
Press Council eyes tiered membership for bloggers
By

The Press Council is weighing different fee levels for bloggers and digital media organisations starting in the hundreds of dollars for non-commercial organisations. Bloggers could also be considered as representative members if they become significant funders, the council’s executive committee chair says.

News
BuzzDial: inside a local start-up’s mission to become ‘the Google analytics of TV’
By

You can tell by the particularly un-Kiwi job title on Ross Howard’s business card (Senior Vice President of Product & Design) that BuzzDial, the fledgling tech start-up he co-founded with similarly accomplished digital media bods Tom Cotter and Geoff Devereux, is looking much further afield than the small local market. And with M-Com’s Adam Clark coming on board as chairman, Stephen Tindall’s K1W1 fund investing in the business and positive responses to the product from a number of global broadcasters, it seems to be off to a pretty good start.

News
HRV to give century-old villa a ‘purer invironment’
By

Two years after first launching its ‘purer invironment’ spot, HRV has once again collaborated with Y&R NZ to launch an extension of the campaign, which will see the home improvement company take on an old, damp and mouldy home. The HRV Pure Invironment Project, which aims to show that it’s possible for any home—irrespective of its age—to have an invironment as comfortable as the one depicted in the original TVC, will result in the renovation of a 110-year-old villa over the next month.

News
Magazines promote a glamorous itch
By

There’s a lot of talk about the role the media plays in creating unrealistic expectations around body image (check out this disturbing video to see the lengths some will go to). But, surprisingly, there’s been very little talk about the recent spate of itchy heads among women starring on the covers of magazines and whether they might be creating unrealistic expectations of scalp health.

News
From blog to brand: Mauricio Freitas (Geekzone)
By

In this series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In this segment, we chat to Mauricio Freitas, the founder of Geekzone.

News
McDonald’s answers your questions, brings in Martin Devlin to help
By

In November last year, McDonald’s launched New Zealand’s version of the ‘Our food, Your Questions’ campaign that proved so successful in Canada. As the questions have poured in over the last few months, McDonald’s has proceeded to answer them and the resultant correspondence has been collated on a website specially dedicated to the campaign.

1 483 484 485 486 487 697