Australia is the biggest source of visitors to New Zealand, and they’re also pretty keen on Wellington. But there are some enduring misconceptions about the capital across the ditch, so in an effort to address them, Positively Wellington Tourism has enlisted the services of The Voice host Darren McMullan for a tongue-in-cheek self-promotional campaign. PLUS: Wellington pops-up in Auckland.
In a change of tack from giving out free cutlery, knives and glassware, the embattled Countdown followed New World’s Little Shop suit recently and hawked DreamWorks Heroes 3D collectible character cards and albums. And kids and adults alike have loved it, with general manager of marketing Bridget Lamont saying the campaign saw millions of cards in the hands of Kiwi parents and kids, and more than 100,000 albums sold out across the country.
Colenso BBDO is the only Kiwi agency still standing in the Radio category after the shortlist was announced overnight. The Auckland-based agency’s campaign for Memphis Meltdown has been shortlisted twice for the ‘Voice Transplant’ and ‘Listen to your Stomach’ spots and the agency also got received nominations for the ‘Talkies’, ‘Meditation’ and ‘K9FM’ spots created for Pedigree.
FCB’s already well-awarded ‘Bottled Walkman’ campaign has landed three nominations, while Whybin’s ‘Effies Results Don’t Lie’ campaign has received two nominations in the Design category at Cannes.
The media category proved to be very fruitful for the six shortlisted Kiwi entries, with Colenso BBDO’s ‘Smartphone Line’ picking up a silver and bronze, FCB’s ‘Bottled Walkman’ picking up a bronze and DDB’s ‘Animal Strike’ also winning a bronze. The biggest Kiwi winner of the night, however, was FCB’s ‘Brother in Arms’ campaign, which picked up a gold. PLUS: see which Peruvian campaign picked up the grand prix.
New Zealand enjoyed a 60 percent success rate in the Outdoor category at Cannes as three of the five entries shortlisted picked up awards at the festival. DDB’s ‘#BringDowntheKing’, FCB’s ‘Bottled Walkman’ and Colenso BBDO’s ‘Smartphone Line’ all won the approval of the judging panel—leaving the Kiwi contingent with smiles and a trio of bronze lions.
DDB and Colenso BBDO share six shortlisted entries between them in the cyber category, with the former contributing four and the latter two.
Copper’s Megan Clark spent six days judging the Promo & Activation category at Cannes. And here’s what she learned.
Yesterday, we reported that FCB was the only Kiwi agency shortlisted in the Mobile category for its ‘Food Photos Save Lives’ campaign for UNICEF. Well, the good news for the agency didn’t end there, because it was announced overnight that the campaign had picked up a silver gong at the coveted festival. PLUS: see which Brazilian campaign won the grand prix.
Fairfax has acquired a 50 percent stake in e-commerce start-up Pricemaker in an effort to tap into the revenue potential of its growing digital audience.
Is embracing your naughty, deviant side okay if what you’re consuming is really good? Hell yes, according to Coca Cola Amatil, whose launch campaign for its Deep Spring Naturals range has been asking New Zealanders to confess their naughty deeds since 1 May.
Up against an international field of broadcasting heavyweights at the Promax Global Excellence awards in New York last week, TVNZ Blacksand and Sky TV have both walked away with gold and bronze gongs.
Mana Magazine, which has been in circulation since 1993, will from issue 118 be relaunched by Kowhai Media, the current publisher of New Zealand Geographic. Until now, the bi-monthly magazine has been published by Mana Productions, a company owned and operated by Derek Fox and, according to a release on the Mana website, this move will see Fox’s responsibilities limited to only providing editorial contributions.
Dockers and Red Tettemer O’Connell + Partners are trying to put an end to the common fashion fail that is ‘Dad Pants’.
New Zealand’s hopes in the Cannes Mobile category rest squarely on the shoulders of FCB, as it was the only Kiwi agency to be shortlisted for a Lion. And the news only gets better for the Auckland-based agency, because its ‘Food Photos Save Lives’ campaign for UNICEF has been shortlisted in two categories (charities and response/real-time activity).
Whybin\TBWA\DAN’s decision to do a pro-bono project for Minds for Minds has paid off, with the agency being shortlisted in the press category at Cannes for its work on the ‘Meeting of the Minds’ campaign, which was released in January this year. And, after winning big in the print category at the Axis Awards earlier this year, DDB’s ‘Be the Artist’ campaign for Lion is now in contention to pick up a few gongs on the international stage.
Five Kiwi entries from five different agencies have made it through to the shortlist stage in the outdoor category at Cannes this year, with FCB, Whybin\TBWA, DDB, Saatchi & Saatchi/ApolloNation and Colenso BBDO all still in contention for Lions.
Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group co-founder, APN board member and dairy don Peter Cullinane offers up some hard-earned pearls of advertising wisdom on Harvey Norman, awards and women.
Despite some initial wailing when AIG took prime position on the All Blacks jersey—and all the other New Zealand rugby teams’ jerseys—the global insurance behemoth has been a pretty good tenant and has done a good job of getting its pound of flesh without causing too much animosity. Its global sponsorship agency Augusto has been responsible for a lot of that work, from the big launch ad, to a full page ad in The New York Times celebrating last year’s perfect season, to the documentary about Aaron Cruden’s ‘Road to Recovery’. And the pair have been busy lately with the AIG FanPic campaign, the launch of a new travel insurance product and the drumming up of interest in the All Blacks game against the US in Chicago in November.
Tui Brewery has won Gold for “Catch a Million” in PR and Bronze for “Beer Plumber” in Promo and Activation at the Cannes Lions Festival. Plus: see which British campaign won the grand prix in the promo and activation category this year and which US campaign won the main gong in PR.
If there’s one thing everyone associates with glasswool insulation, it’s rock music.
Six Kiwi entries have been shortlisted for Media Lions at Cannes, and FCB leads the Kiwi charge with three nominations. Colenso BBDO and Starcom NZ follow close behind with two nominations for their work on the ‘Smartphone Line’ for Samsung, while DDB NZ and OMD round off the Kiwi contingent with a nomination for the ‘Animal Strike’ campaign for Paw Justice.
The New York Times’ Snowfall was a great example of how a major publisher can use modern tools to tell stories. And now its Brand Studio has launched what some are calling the paid-for equivalent of that project, a multi-media series on women in prison that ties in to the new season of Netflix’s Orange is the New Black.
There will be no Lions awarded to Kiwi agencies in the Innovation category at this year’s Cannes Festival of Creativity, as it was revealed that all three entrants from New Zealand failed to make the shortlist.
Creative submissions from DDB, Whybin\TBWA\Dan, Colenso BBDO, FCB and Saatchi & Saatchi have been shortlisted in the Promo and Activations category, and this sees the Kiwi contingent up for eigh Lions in total.
Kiwi entries in the Direct Marketing category have been shortlisted in 11 sub-categories, with FCB up for three Lions, Saatchi & Saatchi up for two, DDB up for two, Colenso up for two, and Y&R and Whybin\TBWA\DAN up for one each.
This week the ad world trains its eyes on Cannes. But last week the slightly less serious, fun-poking, offence-causing members of the ad world trained their eyes on The Chip Shop Awards, “adland’s most notorious awards ceremony”, in London. And Sugar&Partners took out the top gong for a press ad for Refuge London that played on the Nigella Lawson/Charles Saatchi domestic abuse scandal.
Three Kiwi submissions have been shortlisted in the PR category at the 2014 Cannes Lions. Saatchi & Saatchi leads the charge with two beer-related nominations, while DDB is in contention for creative executed for animal rights.
Changes at Saatchi & Saatchi, Carat, APN, Tourism New Zealand, Orangebox, The Business and ImMediate.
